Marketing by Shelby

著者： Shelby Leigh Bestselling Author & Marketing Coach for Creatives
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  • Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing! Grab my latest freebie at https://marketingbyshelby.com/freebie Learn more and find offers to help you: marketingbyshelby.com
    Shelby Leigh, Bestselling Author & Marketing Coach for Creatives
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あらすじ・解説

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing! Grab my latest freebie at https://marketingbyshelby.com/freebie Learn more and find offers to help you: marketingbyshelby.com
Shelby Leigh, Bestselling Author & Marketing Coach for Creatives
マーケティング 経済学
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エピソード
  • Revealing My Expenses As An Author & Business Owner

    Revealing My Expenses As An Author & Business Owner
    2025/01/05
    Check below for deals on my favorite software and tech! In this episode, I'm breaking down exactly what I spend money on in my business to grow! From people & labor, to software & tech expenses, marketing & advertising, and more, I cover what I spent money on in 2024 as an author and online business owner with over 7000 students. Watch my income stream breakdown for 2024: https://youtu.be/4M0eh4s8C18 RESOURCES MENTIONED (some are affiliate links - I may receive a small commission at no extra cost to you - in fact, some of these links offer special deals and discounts!): Wave for bookkeeping: https://www.waveapps.com/accounting (I now use Quickbooks for bookkeeping; save 75% here: https://refer.quickbooks.ca/s/kwnom) Mailerlite for email marketing: https://www.mailerlite.com/a/6m6hIJTYujG6 Squarespace for website hosting and domains: https://www.squarespace.com/ Thrivecart checkout and course platform - lifetime deal!: https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Gusto payroll (get $100 from Gusto when you sign up using my link!): https://gusto.com/i/shelby56c736cd Honeybook (get 30% off your first year - great if you offer 1:1 services!): https://share.honeybook.com/shelby5874963 ManyChat for DM automation: https://manychat.pxf.io/eK3G1X Quaderno for sales tax: https://quaderno.io/?fpr=shelby35 Google Workspace for my business emails and storage: https://workspace.google.com/ During today's episode, I recommended that you listen to this, which will help you learn about my author journey: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-Ive-Sold-Over-60-000-Books-My-Author-Journey-e2ojlkf I also mentioned this episode on how I prepare for author events and book signings: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-I-Prepare-for-Author-Events--Book-Signings-e2q4nlj Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
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    22 分
  • 8 Income Streams for Authors and Creatives in 2025

    8 Income Streams for Authors and Creatives in 2025
    2024/12/22

    I'll be taking on a limited number of 1:1 business & social media coaching clients in 2025! If you'd like to work together to grow your business, add a new income stream, strengthen your social media, create a course, or something else, please apply here: https://forms.gle/8g2dkHCqZT3hn1pi9

    As an author, artist or creative, diversifying your income is a great way to make more money and ensure you're not relying on just one form of income. In this episode, I talk about the 8 primary revenue streams I make money from on a monthly basis that has created the business of my dreams! Resources mentioned: Freebie page: https://www.marketingbyshelby.com/freebie Thrivecart (aff link): https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Mailerlite (aff link): https://www.mailerlite.com/a/6m6hIJTYujG6

    At the end of today's episode, I recommended that you listen to this next, which will explain how much YouTube paid me in one year: https://open.spotify.com/episode/4IXs5QlyubDwcL6h1J3K9L

    I also mentioned this episode, where you can learn how I've sold over 60,000 books on my author journey so far: https://open.spotify.com/episode/2v5LSq5VtRM2NFWSVcvWRz

    Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

    If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

    ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

    CONNECT WITH SHELBY:

    ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

    ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

    ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

    ⁠⁠https://marketingbyshelby.com/⁠⁠

    Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

    Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

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    12 分
  • Book Marketing on Social Media - How to Grab Attention in 10 Seconds

    Book Marketing on Social Media - How to Grab Attention in 10 Seconds
    2024/12/15
    One of the challenges of social media is capturing your audience in a short time frame. We have just a couple seconds to grab attention, so I challenged the members of my marketing community to write a description of their product in 10 seconds or less. In this episode, I give feedback to help you improve your ability to be concise and attention-grabbing, whether you're selling books, art, or something else! Books & products mentioned in this video (in order): Home Sweet New Home (coming soon). Updates here: https://www.facebook.com/profile.php?id=61565210220045 Dive Within: https://www.amazon.com/Dive-Within-Fighting-Novella-Verse/dp/B0CWGVG3FK A Mother's Premonition: https://www.amazon.com/Mothers-Premonition-Brittany-Clements/dp/B0DP2HLMYX Expressions: An Inspirational Journey through Poetry, Art, and Journaling: https://www.amazon.com/Expressions-Inspirational-Journey-through-Journaling/dp/1954592051 Breathe With Me: Fostering Self-Confidence and Emotional Growth in Children: https://www.amazon.com/Breathe-Fostering-Self-Confidence-Emotional-Breathing/dp/B0DPLGVJTB Boards & Betrayal: https://www.amazon.com/Boards-Betrayal-Crestwood-Hockey-Academy-ebook/dp/B0DL7ZTWJZ EMERGING: Stories from the Other Side of a Cancer Diagnosis, Loss, and a Pandemic: https://www.amazon.com/Emerging-Stories-Cancer-Diagnosis-Pandemic/dp/B0C12GM7NS Sixty Is The New Assassin: https://www.amazon.com/Sixty-New-Assassin-Shesh-ebook/dp/B0DN9LF928 The Marriage Vendetta: https://www.amazon.com/Marriage-Vendetta-Novel-Caroline-Madden-ebook/dp/B0DFH111QK Más p’allá que p’acá: https://www.amazon.com/pall%C3%A1-pac%C3%A1-Alba-Garc%C3%ADa-Marcos/dp/8412669290 All That Shimmers: https://www.amazon.com/ALL-THAT-SHIMMERS-Kady-Ambrose-ebook/dp/B0DNN9PK3F Master English FAST: An uncommon guide to speaking extraordinary English: https://www.amazon.com/Master-English-FAST-Uncommon-Extraordinary/dp/B08VYMSNQY The Writing Grove, Spring Writing Retreat: https://www.writinggrove.com/ Never, Not Ever: https://www.amazon.com/Never-Not-Ever-contemporary-romance/dp/0975822535 Abnormal: https://www.amazon.com/Abnormal-Moving-shadows-Navigating-depression-ebook/dp/B0CXNHTHR2 All the authors featured in today's video are members of my marketing community: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! https://www.marketingbyshelby.com/club Thanks for listening to today's episode. Here is an additional resource to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
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    26 分

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