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In this episode of Shelf Talks, host Roberta interviews Lori Peha Kezner, Co-Founder of Millie's Sipping Broth. Lori shares her journey from being a school teacher to creating a unique savory broth product that caters to health-conscious consumers. The conversation covers the initial idea, the challenges of finding manufacturers, the importance of consumer feedback, and the strategic steps taken to enter the retail market, including a significant partnership with Weight Watchers. Lori emphasizes the importance of methodical growth, adapting to retail feedback, and the ongoing learning process in entrepreneurship. She discusses successfully launching in major retailers like Walmart.

She emphasizes the importance of building relationships with retail buyers, exploring marketing strategies beyond traditional expos, and identifying future growth opportunities in food service.

Episode Beakdown:

00:00 Introduction to Millie's Sipping Broth
03:21 The Journey of Creation
05:13 Finding Manufacturers and Early Feedback
07:30 Retail Dreams and Weight Watchers Partnership
10:07 Transitioning to Retail and Packaging Changes
12:46 Consumer Reception and Broth's Unique Position
15:05 Landing Walmart and Marketing Strategies
16:38 Navigating Retail Feedback and Education
19:06 Challenges with Manufacturing and Growth
21:22 Navigating Manufacturing Challenges
22:39 Launching in Retail: The Walmart Experience
24:49 Building Relationships with Retail Buyers
27:35 Marketing Strategies Beyond Expos
29:07 Future Goals and Opportunities for Growth
31:35 Future Prospects

Links metioned in episode:

Millie's Sipping Broth Website: https://milliessippingbroth.com/

Millie's Sipping Broth Instagram: https://www.instagram.com/sippingbroths/?hl=en

Check out their website to see what retailers you can purchase.

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