Shelf Talks

著者： Roberta Townes
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  • Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.

    Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.


    Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
    © 2025 Shelf Talks
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あらすじ・解説

Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.

Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.


Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
© 2025 Shelf Talks
リーダーシップ 出世 就職活動 経済学
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  • Sip, Sell, Succeed: Lori Peha Kezner’s Path to Retail with Millie’s Sipping Broth

    Sip, Sell, Succeed: Lori Peha Kezner’s Path to Retail with Millie’s Sipping Broth
    2025/02/24

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    In this episode of Shelf Talks, host Roberta interviews Lori Peha Kezner, Co-Founder of Millie's Sipping Broth. Lori shares her journey from being a school teacher to creating a unique savory broth product that caters to health-conscious consumers. The conversation covers the initial idea, the challenges of finding manufacturers, the importance of consumer feedback, and the strategic steps taken to enter the retail market, including a significant partnership with Weight Watchers. Lori emphasizes the importance of methodical growth, adapting to retail feedback, and the ongoing learning process in entrepreneurship. She discusses successfully launching in major retailers like Walmart.

    She emphasizes the importance of building relationships with retail buyers, exploring marketing strategies beyond traditional expos, and identifying future growth opportunities in food service.


    Episode Beakdown:

    00:00 Introduction to Millie's Sipping Broth
    03:21 The Journey of Creation
    05:13 Finding Manufacturers and Early Feedback
    07:30 Retail Dreams and Weight Watchers Partnership
    10:07 Transitioning to Retail and Packaging Changes
    12:46 Consumer Reception and Broth's Unique Position
    15:05 Landing Walmart and Marketing Strategies
    16:38 Navigating Retail Feedback and Education
    19:06 Challenges with Manufacturing and Growth
    21:22 Navigating Manufacturing Challenges
    22:39 Launching in Retail: The Walmart Experience
    24:49 Building Relationships with Retail Buyers
    27:35 Marketing Strategies Beyond Expos
    29:07 Future Goals and Opportunities for Growth
    31:35 Future Prospects


    Links metioned in episode:

    Millie's Sipping Broth Website: https://milliessippingbroth.com/

    Millie's Sipping Broth Instagram: https://www.instagram.com/sippingbroths/?hl=en

    Check out their website to see what retailers you can purchase.



    How to Follow Shelf Talks Podcast on social:

    Instagram: https://www.instagram.com/shelftalkspodcast/
    Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

    Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

    Contact us via email: Hello@shelftalks.com

    Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

    Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
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    35 分
  • 3 Rapid Retail Questions with Mabel Frias, Co-Founder of Luna Magic

    3 Rapid Retail Questions with Mabel Frias, Co-Founder of Luna Magic
    2025/02/18

    Send us a text

    Hope you have enjoyed the full episode with Mabel Frias, Co-Founder of Luna Magic and took away some learning about the readiness it takes to launch in retail stores.

    On this mini drop, here are 3 powerful questions I asked Mabel specifically about launching into retail stores - Enjoy! (and learn).

    1. Looking back, what’s one thing you wish you knew before launching Luna Magic in retail?
    2. What would you say are the benefits of being in retail stores vs selling direct?
    3. What advice would you give to emerging brands looking to build a business that stands out in retail?


    Luna Magic Website: https://lunamagic.com/

    Love Magia Website: https://www.lovemagia.com/

    How to Follow Shelf Talks Podcast on social:

    Instagram: https://www.instagram.com/shelftalkspodcast/
    Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

    Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

    Contact us via email: Hello@shelftalks.com

    Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

    Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
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    3 分
  • Mabel Frias on Building Luna Magic with Intention, Heart & Strategy - Plus an Early Look at her Next Personal Venture

    Mabel Frias on Building Luna Magic with Intention, Heart & Strategy - Plus an Early Look at her Next Personal Venture
    2025/02/17

    Send us a text

    In this episode of Shelf Talks, host Roberta interviews Mabel Frias, co-founder of Luna Magic, a vibrant beauty brand inspired by Latina culture. Mabel shares her journey from climbing the corporate ladder in retail to launching her own cosmetics line with her sister. She discusses the influence of her entrepreneurial family, the decision to enter the cosmetics industry, and the initial steps taken to build Luna Magic. The conversation highlights the importance of digital strategy, the significance of launching on Walmart.com, and the valuable lessons learned from the dot com experience. In this conversation, Mabel Frias shares her entrepreneurial journey, emphasizing the importance of persistence, strategic marketing, and community support. She discusses her experience on Shark Tank, the challenges of launching a beauty brand, and the significance of building relationships with buyers. Mabel highlights the long-term commitment required in entrepreneurship and the lessons learned from both successes.

    Mabel Frias discusses her journey as a brand founder, navigating the complexities of retail partnerships with major retailers like Walmart and Target, and the importance of maintaining brand identity while adapting to retail expectations. She reflects on the growth of her brand, Luna Magic, and introduces her new venture, Love Magia, emphasizing the significance of fragrance and emotional connection in beauty. Mabel shares insights on retail strategy, the necessity of both direct-to-consumer and retail sales, and the importance of effective marketing and packaging for emerging brands.


    Chapters

    00:00 Introduction to Maybel Frias and Luna Magic
    11:02 Initial Steps to Launching Luna Magic
    18:30 Launching on Walmart.com
    24:41 Learning from the Dot Com Experience
    30:12 The Journey to Shark Tank
    42:16 Finding a Warehouse and Building Operations
    54:31 Navigating Retail Partnerships
    58:08 The Journey of Brand Growth and Reflection
    01:05:31 Introducing Love Magia: A New Venture

    Mentions in Episode:

    Luna Magic Website: https://lunamagic.com/

    Love Magia Website: https://www.lovemagia.com/



    How to Follow Shelf Talks Podcast on social:

    Instagram: https://www.instagram.com/shelftalkspodcast/
    Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

    Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

    Contact us via email: Hello@shelftalks.com

    Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

    Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
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    1 時間 6 分
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