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Design for How People Think
Using Brain Science to Build Better Products
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Audible会員プラン 無料体験
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ナレーター:
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Mitchell Dorian
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著者:
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John Whalen PhD
このコンテンツについて
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.
- Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
- Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers’ conscious and unconscious processes
- Learn how to immediately apply what you’ve learned to improve your products and services
- Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 John Whalen (P)2021 Upfront Booksこちらもおすすめ
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- ナレーター: Al Kessel
- 再生時間: 8 時間 25 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.
著者: Tom Taulli
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Designing Data-Intensive Applications
- The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
- 著者: Martin Kleppmann
- ナレーター: Benjamin Lange
- 再生時間: 20 時間 56 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Author Martin Kleppmann helps you navigate the diverse data landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.
著者: Martin Kleppmann