Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Education can be enriching and transformative. It can also be downright excruciating—even demoralizing. When it comes to learning, why are some of us lovers and some of us haters? Welcome to the world of educational psychology, which uses science to explore what causes people to engage and learn, and what we can do to make learning opportunities more enjoyable and impactful. Spoiler alert: Teachers can only do so much. Students, too, must take control of their learning. Unfortunately, many of us never, ahem, learned the skills to do just that.

The way in which organizations manage their people has always been pivotal to their performance, long before formal human resource management coalesced into a definable and somewhat fashionable discipline in the mid-1980s.

In this Very Short Introduction audiobook, Damien Keown explores how Buddhism approaches a range of moral issues of our age, including our relationship with our environment, our treatment of animals, and our stance on abortion, on sexuality and gender, on violence and war. This new edition also includes a discussion of the ethical challenges posed by cutting-edge developments in science and biomedical technologies, including neuroscience, artificial intelligence, transhumanism, and gene editing.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.