In this conversation, Christine Kuhn discusses the integration of sustainability into product management, particularly at Kleinanzeigen.

Christine shares her journey into sustainability, emphasizing the importance of authenticity and a holistic approach that balances ecological, economic, and social factors.

She explores practical strategies for product managers to raise awareness, shift consumer mindsets, and measure success in sustainability initiatives.

The discussion highlights the challenges and misconceptions surrounding sustainability, as well as actionable steps for individuals and organizations to adopt a sustainability mindset.

TAKEAWAYS

• Sustainability consists of ecological, economic, and social pillars.
• Authenticity is crucial to avoid greenwashing.
• Shifting consumer behavior towards secondhand products is essential.
• Sustainability should be integrated into company culture.
• Measuring CO2 footprint helps track sustainability efforts.
• Educating users about sustainability can influence their choices.
• Testing initiatives can provide data to support sustainability efforts.
• Balancing short-term and long-term goals is a challenge.
• Technology choices can impact sustainability outcomes.
• Sustainability can enhance the long-term value of products.

SOUND BITES

"Sustainability is definitely more than a trend."

"We try to make secondhand your first choice."

"It's about prolonging a product's life."

CHAPTERS

00:00 Intro to show

00:26 Intro to Guest

01:40 Christine's Journey into Sustainability

04:19 Kleinanzeigen's Core Values and Sustainability

07:01 Authenticity in Sustainability Practices

08:46 Integrating Sustainability into Daily Product Management

12:24 Shifting Consumer Behavior Towards Sustainability

15:57 Leveraging Community for Sustainable Practices

18:35 Measuring Success in Sustainability Initiatives

21:54 Making Sustainability Tangible and Measurable

25:14 Segmenting and personalising the experience

27:17 Understanding Sustainability and Misconceptions

30:27 Shifting Perceptions on Secondhand Goods

34:35 Hard things when integrating sustainability

37:08 Challenges in Product Management and Sustainability

39:57 Integrating Sustainability into Company Culture

43:52 Technology Choices and Sustainability

45:50 Principles for Successful Sustainability Conversations

50:03 Balancing Business and Sustainability Focus

53:04 Creating Better Products through Sustainability

55:10 Connect with Christine

55:56 A question to our listeners