In this conversation, Fátima Rodríguez Calvo shares her insights on applying product thinking to platform teams, emphasizing the importance of understanding internal users, overcoming challenges in product management, and the necessity of collaboration and communication.

She discusses her journey into product management, the significance of measuring success, and the role of ROI calculators in demonstrating value.

Fátima also addresses common misconceptions about product thinking and provides actionable steps for integrating these principles into platform teams.

TAKEAWAYS

• Product thinking is essential for platform teams to deliver value.
• Internal users are often overlooked but are crucial for product success.
• Collaboration with stakeholders enhances the product development process.
• Measuring success is vital to track progress and make informed decisions.
• Using ROI calculators can help demonstrate the value of platform products.
• Start small and build trust with stakeholders through experimentation.
• Understanding user needs is key to creating effective internal tools.
• Product thinking should be applied incrementally, not all at once.
• Engaging with users can provide valuable insights for product development.
• Continuous learning and adaptation are necessary for successful product management.

SOUND BITES "You can start small and very lightweight." "Collaboration is really a key piece." "The platform products are products themselves." CHAPTERS 00:00 Intro to Show and Guest 01:02 Challenges in Applying Product Thinking 02:59 Defining Product Thinking for Internal Users 06:13 The Importance of User Engagement 09:10 Exploring the Retailer Project 11:56 Recommendations for Product Thinking Implementation 15:22 Prioritizing Ideas with ICE Framework 18:01 Calculating Impact and ROI 23:40 Understanding Adoption Rates and User Value 25:15 The Role of ROI Calculators in Stakeholder Engagement 27:40 Defining Success Metrics for Product Development 30:41 Overcoming Challenges in Product Thinking 33:35 Building Trust Through Small Experiments 36:53 Communicating Learnings and Failures 39:10 Using Evidence to Drive Decisions 42:54 The Importance of Multiple Ideas in Decision Making 45:11 Misconceptions About Product Thinking 49:08 Identifying Minimum Viable Products 50:54 Finding Smaller Slices for Experimentation 53:58 Lessons Learned from Product Thinking Implementation 01:02:52 Getting Started with Product Thinking in Platform Teams 01:05:20 The Importance of Product Thinking for Platform Teams 01:07:00 Recommended Resources for Product Thinking

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• Fátima Rodríguez Calvo (Guest on the show)

• Sabrina Mach (Host of the show)

KEYWORDS

Product Thinking, Platform Teams, Internal Tools, User Experience, Product Management, ROI, Agile, Software Development, Stakeholder Engagement, Continuous Discovery, Developer Experience, Developer Productivity

In this conversation, Christine Kuhn discusses the integration of sustainability into product management, particularly at Kleinanzeigen.

Christine shares her journey into sustainability, emphasizing the importance of authenticity and a holistic approach that balances ecological, economic, and social factors.

She explores practical strategies for product managers to raise awareness, shift consumer mindsets, and measure success in sustainability initiatives.

The discussion highlights the challenges and misconceptions surrounding sustainability, as well as actionable steps for individuals and organizations to adopt a sustainability mindset.

TAKEAWAYS

• Sustainability consists of ecological, economic, and social pillars.
• Authenticity is crucial to avoid greenwashing.
• Shifting consumer behavior towards secondhand products is essential.
• Sustainability should be integrated into company culture.
• Measuring CO2 footprint helps track sustainability efforts.
• Educating users about sustainability can influence their choices.
• Testing initiatives can provide data to support sustainability efforts.
• Balancing short-term and long-term goals is a challenge.
• Technology choices can impact sustainability outcomes.
• Sustainability can enhance the long-term value of products.

SOUND BITES

"Sustainability is definitely more than a trend."

"We try to make secondhand your first choice."

"It's about prolonging a product's life."

CHAPTERS

00:00 Intro to show

00:26 Intro to Guest

01:40 Christine's Journey into Sustainability

04:19 Kleinanzeigen's Core Values and Sustainability

07:01 Authenticity in Sustainability Practices

08:46 Integrating Sustainability into Daily Product Management

12:24 Shifting Consumer Behavior Towards Sustainability

15:57 Leveraging Community for Sustainable Practices

18:35 Measuring Success in Sustainability Initiatives

21:54 Making Sustainability Tangible and Measurable

25:14 Segmenting and personalising the experience

27:17 Understanding Sustainability and Misconceptions

30:27 Shifting Perceptions on Secondhand Goods

34:35 Hard things when integrating sustainability

37:08 Challenges in Product Management and Sustainability

39:57 Integrating Sustainability into Company Culture

43:52 Technology Choices and Sustainability

45:50 Principles for Successful Sustainability Conversations

50:03 Balancing Business and Sustainability Focus

53:04 Creating Better Products through Sustainability

55:10 Connect with Christine

55:56 A question to our listeners

The product expert Andrea Bandera highlights that any product modernisation is also always a business modernisation. A fact that is often overlooked.

But when a Business Model becomes obsolete, companies must modernise their products and the organisation that enables the creation of those products.

Andrea shares his experience in working with ERP companies that are trying to make the shift from custom solutions for large individual customers to creating products that are used by multiple small and midsized customers.

TAKEAWAYS

• Modernization is essential for products to remain competitive.
• Understanding the organizational ecosystem is crucial for successful modernization.
• Shifting from a technology-driven approach to a customer-centric mindset is necessary.
• Risk aversion can hinder modernization efforts; organizations must embrace experimentation.
• New competencies in product management and design are vital for modernization.
• Effective communication and collaboration across functions are key to success.
• Measuring product usage helps identify areas for improvement.
• Leadership must be willing to challenge the status quo for effective change.
• Modernization is an ongoing journey, not a one-time project.
• Customer value creation should drive product development.

• The Journey of Product Modernization
• From Technology to Organizational Change

SOUND BITES

• "Every product will face a moment to modernize."
• "Modernization is not just about technology."
• "Think of the product as the outcome of the ecosystem system."
• “Ask yourself: What is valuable for customers that affects our business”

CHAPTERS

00:00 Intro to show

00:29 Intro to guest

03:54 Understand the Ecosystem that Generates the Product

11:26 A Shift in Target Audience is a Business Change

19:21 Managing Risk and Embracing Experimentation

23:42 The First Step To Modernise New Business Strategy

28:10 Shifting from full plan to thin slice

33:20 Lessons learned: Value of talking to customers

35:31 Lesson learned: Breaking down complexity is hard

38:22 Success Principle: Understand the system around the product

39:03 Success Principle: Bring in Design and Product Competencies at Leadership Level

42:39 Tips for Newly brought in Leaders

46:42 Thinking in Adaptive Systems: People, Technology, Tools and Interactions

49:47 Success Principle: Measure Signs of Positive Progress

50:58 Success Principle: Think of the Product as a System

51:54 Success Principle: Start From the Money

52:48 Andreas View on How to Create Better Products

55:20 Andrea's Content Recommendations

59:46 Connect with Andrea

01:00:45 A question to our listeners

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Andrea Bandera (Guest on this show)

Sabrina Mach (Host of this show)