In this conversation, Fátima Rodríguez Calvo shares her insights on applying product thinking to platform teams, emphasizing the importance of understanding internal users, overcoming challenges in product management, and the necessity of collaboration and communication.

She discusses her journey into product management, the significance of measuring success, and the role of ROI calculators in demonstrating value.

Fátima also addresses common misconceptions about product thinking and provides actionable steps for integrating these principles into platform teams.

TAKEAWAYS

• Product thinking is essential for platform teams to deliver value.
• Internal users are often overlooked but are crucial for product success.
• Collaboration with stakeholders enhances the product development process.
• Measuring success is vital to track progress and make informed decisions.
• Using ROI calculators can help demonstrate the value of platform products.
• Start small and build trust with stakeholders through experimentation.
• Understanding user needs is key to creating effective internal tools.
• Product thinking should be applied incrementally, not all at once.
• Engaging with users can provide valuable insights for product development.
• Continuous learning and adaptation are necessary for successful product management.

SOUND BITES "You can start small and very lightweight." "Collaboration is really a key piece." "The platform products are products themselves." CHAPTERS 00:00 Intro to Show and Guest 01:02 Challenges in Applying Product Thinking 02:59 Defining Product Thinking for Internal Users 06:13 The Importance of User Engagement 09:10 Exploring the Retailer Project 11:56 Recommendations for Product Thinking Implementation 15:22 Prioritizing Ideas with ICE Framework 18:01 Calculating Impact and ROI 23:40 Understanding Adoption Rates and User Value 25:15 The Role of ROI Calculators in Stakeholder Engagement 27:40 Defining Success Metrics for Product Development 30:41 Overcoming Challenges in Product Thinking 33:35 Building Trust Through Small Experiments 36:53 Communicating Learnings and Failures 39:10 Using Evidence to Drive Decisions 42:54 The Importance of Multiple Ideas in Decision Making 45:11 Misconceptions About Product Thinking 49:08 Identifying Minimum Viable Products 50:54 Finding Smaller Slices for Experimentation 53:58 Lessons Learned from Product Thinking Implementation 01:02:52 Getting Started with Product Thinking in Platform Teams 01:05:20 The Importance of Product Thinking for Platform Teams 01:07:00 Recommended Resources for Product Thinking

CONNECT WITH US

• Fátima Rodríguez Calvo (Guest on the show)

• Sabrina Mach (Host of the show)

KEYWORDS

Product Thinking, Platform Teams, Internal Tools, User Experience, Product Management, ROI, Agile, Software Development, Stakeholder Engagement, Continuous Discovery, Developer Experience, Developer Productivity