Today we need better, more accurate and less harmful storytelling in tourism. Let's reconnect with the power of storytelling and change this industry one story at a time.

One of the biggest challenges and opportunities for tourism is to rethink the goal and shift its purpose from simply growing in size to becoming better in outcome. But where do we start? Well.. by changing the narrative.

Join me for this episode with award winning writer, JoAnna Haugen, award-winning writer, public speaker and founder of Rooted.

What you'll learn in this episode:

• Why we need to switch FROM ‘community-based’ TO 'community-led' tourism
• Inspiring case studies and trips that put women's empowerment front and centre
• How witnessing a culmination of negative impacts from tourism changed JoAnna
• The problems with travel brands focusing on ‘locals' and why it's super nuanced

To celebrate the launch of the show I'm GIVING AWAY the ultimate collection of conscious travel books from my reading series, 2 FREE seats on my masterclass and a year's free membership to my community. To enter listen to the first 2 episodes, then leave a rating and review on Apple Podcasts. Click on the subscribe button and you're in the running to win! I want you to be honest, any and every review qualifies you in.