Today we need better, more accurate and less harmful storytelling in tourism. Let's reconnect with the power of storytelling and change this industry one story at a time.

One of the biggest challenges and opportunities for tourism is to rethink the goal and shift its purpose from simply growing in size to becoming better in outcome. But where do we start? Well.. by changing the narrative.

Join me for this episode with award winning writer, JoAnna Haugen, award-winning writer, public speaker and founder of Rooted.

What you'll learn in this episode:

• Why we need to switch FROM ‘community-based’ TO 'community-led' tourism
• Inspiring case studies and trips that put women's empowerment front and centre
• How witnessing a culmination of negative impacts from tourism changed JoAnna
• The problems with travel brands focusing on ‘locals' and why it's super nuanced

To celebrate the launch of the show I'm GIVING AWAY the ultimate collection of conscious travel books from my reading series, 2 FREE seats on my masterclass and a year's free membership to my community. To enter listen to the first 2 episodes, then leave a rating and review on Apple Podcasts. Click on the subscribe button and you're in the running to win! I want you to be honest, any and every review qualifies you in.

Investing in women and bringing gender equality into the wildlife ranger workforce is proven to strengthen community and accelerate conservation efforts.

By showing how wildlife is worth more alive than dead, tourism can be a powerful vehicle to change views at a local level, provide alternative sources of income and encourage both poachers and governments to value wildlife.

Join me for this episode with the incredibly inspiring Holly Budge, founder of charity How Many Elephants and World Female Ranger Week.

What you'll learn in this episode:

• Why walking with women on the frontlines made Everest feel like child's play
• How a necklace is connecting global audiences to the daily elephant poaching rate
• Who Africa's first all-female anti-poaching unit are and what they have achieved
• Only 11% of the world's wildlife rangers are women, what the common barriers are

To celebrate the launch of the show I'm GIVING AWAY a my ultimate collection of book recommendations and a FREE seat on my masterclass. To enter listen to the first 2 episodes, then leave a rating and review on Apple Podcasts. Click on the subscribe button and you're in the running! I want you to be honest, any and every review qualifies you to win.