Summary

In this episode of the Female Founders Podcast, Claire and Rebecca May discuss the often misunderstood world of public relations (PR). They explore Rebecca's personal journey into PR, emphasizing the creative aspects of the field and how it has evolved over the years. The conversation provides valuable insights for entrepreneurs looking to navigate their own PR journeys, including practical tips for building relationships with media, the importance of authenticity, and strategies for effective outreach. Listeners are encouraged to embrace their unique stories and leverage various platforms to gain visibility, while also being mindful of timing and strategy in their PR efforts.

Takeaways

PR is a creative field that combines business and arts.
Personal experiences can lead to unexpected career paths.
Understanding the media landscape is crucial for effective PR.
Starting with clear messaging is essential for outreach.
Reading target publications helps in crafting relevant pitches.
Building relationships with journalists is key to successful PR.
Authenticity is vital in personal branding and PR efforts.
PR strategies should align with overall business goals.
Timing is important; plan PR efforts months in advance.
Utilizing available resources can empower DIY PR efforts.

Keywords

PR, public relations, personal branding, media relations, creative PR, PR strategies, visibility, storytelling, media outreach, entrepreneurship

Rebecca's links:

Facebook Group: https://www.facebook.com/groups/prmasteryforwomenentrepreneurs

Facebook: https://www.facebook.com/rebecca.l.smith.351

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523