Summary Rachel Green, founder of Wow Mum, shares her journey of becoming a virtual assistant and empowering other moms to do the same. She emphasizes the importance of challenging societal norms and exploring entrepreneurship as a viable option for moms. In this conversation, Claire and Rachel discuss the importance of building confidence and resilience in business. They share tips on how to boost confidence, such as creating a 'Pick Me Up Pack' and regularly reviewing past achievements. Rachel also advises those looking to start their own business, including identifying strengths and interests, deciding on services to offer, and setting goals. They also discuss the challenges of running a business and the importance of finding a supportive community. Overall, the conversation emphasizes the need for belief in oneself and the power of perseverance. Takeaways Building confidence and resilience is crucial in business. Creating a 'Pick Me Up Pack' and regularly reviewing past achievements can boost confidence. When starting a business, identify your strengths and interests to determine the services you want to offer. Setting goals and having a clear vision can help guide your business journey. Challenges and setbacks are normal in business, but having a supportive community can help you overcome them. Believing in yourself and persevering through tough times is key to success. Rachel's Links: Free Training: https://www.wowmom.io/valaunchtofreedom Facebook: https://www.facebook.com/roserachel Claire's Links: Social Media Content Planner Freebie: https://www.claire-bartlett.co.uk/365socialmediacontentprompts Xero listener offer: https://refer.xero.com/femalefounders Female Founders Collab group: https://www.facebook.com/groups/ffcollab Connect with Claire: https://www.facebook.com/profile.php?id=100008840233523 ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024

ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024

Summary

In this episode of the Female Founders Podcast, Claire Bartlett delves into the intricacies of branding, distinguishing between personal branding, business branding, and product branding. She emphasizes the importance of each type of branding and how they interconnect to create a comprehensive marketing strategy. Claire shares insights on building a personal brand, the significance of business values, and the necessity of separating personal and business identities for long-term success. The conversation also addresses common challenges faced in personal branding and offers practical tips for overcoming them.

Keywords

branding, personal branding, business branding, product branding, marketing strategy, female founders, entrepreneurship, business values, personal values, brand strategy

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523

ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024

Summary

In this episode of the Female Founders Podcast, Claire and Rebecca May discuss the often misunderstood world of public relations (PR). They explore Rebecca's personal journey into PR, emphasizing the creative aspects of the field and how it has evolved over the years. The conversation provides valuable insights for entrepreneurs looking to navigate their own PR journeys, including practical tips for building relationships with media, the importance of authenticity, and strategies for effective outreach. Listeners are encouraged to embrace their unique stories and leverage various platforms to gain visibility, while also being mindful of timing and strategy in their PR efforts.

Takeaways

PR is a creative field that combines business and arts.
Personal experiences can lead to unexpected career paths.
Understanding the media landscape is crucial for effective PR.
Starting with clear messaging is essential for outreach.
Reading target publications helps in crafting relevant pitches.
Building relationships with journalists is key to successful PR.
Authenticity is vital in personal branding and PR efforts.
PR strategies should align with overall business goals.
Timing is important; plan PR efforts months in advance.
Utilizing available resources can empower DIY PR efforts.

Keywords

PR, public relations, personal branding, media relations, creative PR, PR strategies, visibility, storytelling, media outreach, entrepreneurship

Rebecca's links:

Facebook Group: https://www.facebook.com/groups/prmasteryforwomenentrepreneurs

Facebook: https://www.facebook.com/rebecca.l.smith.351

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523