• 10 secrets to increasing advertising sales revenue for your magazine. With Lindsey Stephens

  • 2024/09/24
  • 再生時間： 18 分
  • ポッドキャスト

10 secrets to increasing advertising sales revenue for your magazine. With Lindsey Stephens

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  • Nikki Simpson talks to Lindsey Stephens from Red Carpet Consultancy. With over 25 years in the industry, Lindsey knows how to sell advertising.


    In a warm and entertaining chat Lindsey gives her top ten strategies for increasing advertising sales revenue for magazines. Including how to leverage press releases, creating a long term content plan, feature selling, events, and more.


    Lindsey also touches on the importance of understanding the audience and maintaining touch points with clients. The conversation concludes with a focus on small and intimate gatherings as a way to solidify relationships with advertisers.


    Takeaways

    • Press releases can be turned into sales opportunities
    • Creating a 12-month plan is crucial for advertisers and publishers
    • Feature selling can invite new advertisers into publications
    • Small and intimate events can solidify relationships with advertisers
    • Understanding the audience and maintaining touch points are essential for successful ad sales
    • Why knowing your magazine is key

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

Nikki Simpson talks to Lindsey Stephens from Red Carpet Consultancy. With over 25 years in the industry, Lindsey knows how to sell advertising.


In a warm and entertaining chat Lindsey gives her top ten strategies for increasing advertising sales revenue for magazines. Including how to leverage press releases, creating a long term content plan, feature selling, events, and more.


Lindsey also touches on the importance of understanding the audience and maintaining touch points with clients. The conversation concludes with a focus on small and intimate gatherings as a way to solidify relationships with advertisers.


Takeaways

  • Press releases can be turned into sales opportunities
  • Creating a 12-month plan is crucial for advertisers and publishers
  • Feature selling can invite new advertisers into publications
  • Small and intimate events can solidify relationships with advertisers
  • Understanding the audience and maintaining touch points are essential for successful ad sales
  • Why knowing your magazine is key

Hosted on Acast. See acast.com/privacy for more information.
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