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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
- 2024/05/14
- 再生時間： 38 分
- ポッドキャスト
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サマリー
あらすじ・解説
......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization. To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/ Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:02) - Understanding Forbes' MFA Practices (11:17) - Implications of MFA in Ad Tech (19:08) - Trust and Verify in Advertising Strategy (31:32) - Cut the Fluff, Show Results (36:48) - Strategic Partnership for Efficient Decision Making Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q