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Dawn talks with Austin LaRoche, CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan. Dawn and Austin talk about marketing, data, and conversion.

In this episode…

Who is Austin LaRoche and whom does she serve? (00:50).
How do you move from generating leads to actual conversions, and what key signs show a lead is likely to convert? (1:26)
How should you test your messaging for conversions, and how long should you wait before making adjustments? (2:35)
What do you mean when you say different messages to different audiences?(4:43)
How long should you test messaging with different audiences, and what key indicators show whether it’s working or needs adjustment? How can you avoid the impulse to pull ads too quickly and add more stability to your testing process? (7:03)
How can you reduce sales friction for better conversions? Do you really need separate awareness, trust, and conversion campaigns, or should buying be easy from the start? (13:55)

Before investing in ads, how can you assess how easy it is to do business with you? And how can data, like site interactions without conversions, guide improvements? (16:12)

How can you identify and address dependencies in the customer journey up front, and should they be built into campaigns from the start? (25:05)

How should businesses balance organic growth with ad spend, and when can they expect to see a return on investment from ads? How long should they wait before expecting significant ROI? (27:25)

Austin LaRoche’s Information.
Website: http://www.atakinteractive.com/

LinkedIn: https://www.linkedin.com/in/austinlaroche/

YouTube: https://www.youtube.com/@AtakInteractive

Instagram: https://www.instagram.com/austinlaroche/

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