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Dawn talks with Austin LaRoche, CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan. Dawn and Austin talk about marketing, data, and conversion.

In this episode…

Who is Austin LaRoche and whom does she serve? (00:50).
How do you move from generating leads to actual conversions, and what key signs show a lead is likely to convert? (1:26)
How should you test your messaging for conversions, and how long should you wait before making adjustments? (2:35)
What do you mean when you say different messages to different audiences?(4:43)
How long should you test messaging with different audiences, and what key indicators show whether it’s working or needs adjustment? How can you avoid the impulse to pull ads too quickly and add more stability to your testing process? (7:03)
How can you reduce sales friction for better conversions? Do you really need separate awareness, trust, and conversion campaigns, or should buying be easy from the start? (13:55)

Before investing in ads, how can you assess how easy it is to do business with you? And how can data, like site interactions without conversions, guide improvements? (16:12)

How can you identify and address dependencies in the customer journey up front, and should they be built into campaigns from the start? (25:05)

How should businesses balance organic growth with ad spend, and when can they expect to see a return on investment from ads? How long should they wait before expecting significant ROI? (27:25)

Austin LaRoche’s Information.
Website: http://www.atakinteractive.com/

LinkedIn: https://www.linkedin.com/in/austinlaroche/

YouTube: https://www.youtube.com/@AtakInteractive

Instagram: https://www.instagram.com/austinlaroche/

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Ryann Dowdy, Chief Activator at Soul Charge. Her mission is to awaken powerful women to create exactly what they want by owning their true identity as the Creator of their own reality. Dawn and Ryann talk about the power of expectation.

In this episode…

Who is Ryann Dowdy and whom does she serve? (01:01).
What does it actually mean to have an expectation? (1:38)
What is the importance of having a conscious expectation? (2:32)
In business, how do we consciously create and hold a strong belief or expectation? (3:44)
How do we turn unproven confidence into a strong, actionable belief in business? (9:15)
How can business owners shift from a focus on “how” to clarifying what they truly want? (11:11)
When we set big goals without strong belief, are we just creating a safety net by thinking, “if it happens, it happens”? (17:22)

Does setting a timeline for a goal affect our expectation, especially if we achieve it early? (18:08)

Can you explain more about the idea that we always get what we expect? (20:17)

How can we become aware of unconscious expectations and put the brakes on if needed? (23:37)

Ryann Dowdy’s Information.
Website: https://soulcharge.com/

LinkedIn: https://www.linkedin.com/in/ryanndowdy/

YouTube: http://www.youtube.com/@RyannDowdy

Tiktok: https://www.tiktok.com/@ryanngillenofficial?_t=8r9ROKZFXJn&_r=1

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Support the show

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Jan Southern, a seasoned professional dedicated to revolutionizing company efficiency. From collaborating with large corporations encompassing over 1,000 employees to small 2-person offices, Jan's expertise lies in meticulously analyzing processes, policies, and procedures to drive enhanced performance. Dawn and Jan talk about how to tame your Google Drive and make it work for you.

In this episode…

Who is Jan Southern and whom does she serve? (01:18).
What percentage of businesses now are actually using Google Drive? (1:38)
How do we tame this Google Drive? (3:01)
How essential is it to include dates in file names on Google Drive for effective searching and organization? (5:24)
What types of files should we keep on hand for an audit, besides vendor invoices, receipts, and contracts? (7:24)
How can we ensure Excel files and other formats stay accurate and up-to-date when uploaded to Google Drive, especially for audits where format changes might impact the data? (10:07)
What key records should businesses keep for an audit, and what are some common items people mistakenly discard or overlook? (14:37)

How likely is an audit, and which types of businesses are most frequently audited? (19:38)

What’s a better approach for organizing Google Drive to avoid building up a “miscellaneous” folder and needing quarterly clean-ups?

Jan Southern’s Information.
Website: https://ferguson-alliance.com/

LinkedIn: https://www.linkedin.com/in/jan-southern-535577133

YouTube: https://www.youtube.com/@fergusonalliance

Email: Jan@ferguson-alliance.com

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books