How to Scale a Roofing Business to $20M+ | Marketing, Leadership & Growth Strategies. Eddie Griffin, owner and president of Brown Roofing in Connecticut, shares his journey from starting in the roofing industry at just 13 years old to building a multi-million-dollar business. From hands-on experience to mastering business strategy, Eddie reveals how he scaled Brown Roofing to $20M+ in annual revenue with effective marketing, subcontracted crews, and a strong leadership structure

🚀 In This Episode, We Cover:
🔹 The power of Google My Business (GMB) & Local Service Ads (LSAs) for lead generation
🔹 How strategic hiring & project management drive success
🔹 Overcoming seasonality challenges in the roofing industry
🔹 The role of Klaus Roofing Systems & key partnerships in scaling a business
🔹 The importance of financial oversight & long-term client relationships

💼 Special Thanks to Service Scalers
We’ve partnered with Service Scalers to optimize our Local Service Ads (LSAs) and Google My Business (GMB) strategy—bringing in thousands of leads and driving major business growth. Want to do the same for your roofing business?
🔗 Check them out here

💡 Shoutout to Avoca AI!
Looking to train your call center team and improve service efficiency? Avoca AI helps businesses boost customer interactions and performance.
🔗 Schedule a demo

🎙️ Episode Hosts:
🗣️ John Wilson – Follow on X
🗣️ Jack Carr – Follow on X

🎧 Episode Guest:

🗣️ Eddie Griffin

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC