In this episode of 'Owned and Operated,' host Jack welcomes John and Justin from LEAP Partners to talk about what goes into the world of private equity home service business roll-ups. The two share a useful look into the importance of understanding your business's financials, the role of culture in acquisitions, and the unique approach of LEAP Partners in supporting business growth. Whether you're a current business owner or looking to buy or sell, this episode offers practical advice and inspiring stories of success in the home services industry.

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Key Takeaways:
- Understand your financial performance for better business decisions.
- The importance of maintaining company culture during and after acquisitions.
- Entrepreneurial drive and the willingness to learn are key traits for success.

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Justin Deese: On LinkedIn
John Cerasuolo: On LinkedIn

Learn more about the Freedom Blueprint Podcast
Learn more about LEAP Partners

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

He’s back! John is joined by Sam Preston, the dynamic CEO of Service Scalers, a marketing powerhouse specializing in helping home service businesses scale fast, for a recent livestream Q&A for the Owned and Operated Facebook Group. If you’re looking to grow your business and dominate your local market, this is an episode you won’t want to miss.

Learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.

Sam and John look into the strategies that took Service Scalers from $10K to a projected $2 million in annual revenue within just a year. They discuss the importance of understanding where your leads are coming from and how tracking the right KPIs can make all the difference. Sam shares why a simple, well-optimized website is more effective than a flashy, expensive one, and why investing in SEO is a game changer—but only when your business is ready for it.

The conversation also covers:

- The role of Google Ads, PPC, and Local Service Ads (LSAs) in driving qualified leads.

- How to effectively track and measure your marketing ROI to avoid wasted spend.

- Why knowing your book rate by channel can help you optimize your marketing dollars.

- The importance of being nimble and dynamic with your lead sources.

- Sam’s take on the latest changes in Google’s API and what it means for SEO indexing.

Episode Hosts: 🎤

John Wilson: https://x.com/WilsonCompanies
Jack Carr: https://x.com/thehvacjack

Episode Guest:

Sam Preston: https://x.com/heysampreston
More on Service Scalers: https://servicescalers.com/

A SPECIAL THANKS TO HATCH
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Contact the Owned and Operated Plumbing, HVAC, and Electrical Growth podcast

• www.ownedandoperated.com
• info@ownedandoperated.com

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More Ways To Connect

• The Owned and Operated YouTube
• The Owned and Operated Weekly Insights Newsletter

John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com

Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com

Owned and Operated continues its new Legends series, focusing on the stories of the home service industry’s most successful entrepreneurs, this time joined by Aaron Gaynor.

The founder of Eco Plumbers, Aaron shares his incredible journey from losing everything to building a $75 million service business. He discusses the importance of setting a bold vision, focusing on one trade in one location, and the power of building relationships in the industry, as well as creating a reputable brand, leveraging marketing consistency, and making significant investments to ensure business growth. This is a LEGENDS episode you’ll want to take notes on!

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Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Aaron Gaynor: On LinkedIn
Learn More About EcoPlumbers, Electricians, and HVAC Technicians

Learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.

Contact Owned and Operated:

• info@ownedandoperated.com
• Visit the website for more information

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC