In this episode, I chat with the wonderful Clair Stevenson, a Content Marketing Coach who helps service-based business owners, especially women, refine their messaging and connect authentically with their audience. Clair shares her journey from starting her business in 2018 to navigating challenges like recessions and the pandemic, all while staying committed to her goals.

We discuss the importance of being yourself in your marketing, how to craft content that speaks directly to your ideal client, and how to stay consistent without burning out. Clair also shares her personal mindset strategies to overcome fear, judgement, and imposter syndrome, and how to build a business that aligns with your values.

Key Takeaways:

1. Be Yourself in Your Content: Clair emphasizes the importance of writing in your own voice and not falling into the trap of sounding like everyone else. Authenticity builds trust and sets you apart.
2. Consistency vs. Constancy: You don’t need to be posting constantly. Instead, focus on being consistent in your messaging and showing up in a way that feels right for you.
3. Know Your Ideal Client: Understand the pressing problems of your ideal client and how you can help solve them. Focus on their needs and the transformation you can provide.
4. Repetition Builds Trust: Don’t be afraid to repeat your core message over and over again. Clair explains how repetition strengthens your reputation and builds trust with your audience.
5. Mindset is Key: Clair talks about the importance of having a strong mindset, the power of a supportive network, and the need to continuously work on your mindset as your business grows.

Action Steps:

1. Review your content and ask yourself: Does this sound like me? If not, work on writing in a way that feels authentic to you and your voice.
2. Focus on what you can control. You can’t control how others perceive you, but you can control your message and how you show up.
3. Identify who your ideal client is, what problems they’re facing, and how you can help them. Centre your content around solving those problems.

I really want you to take action in your business and would love it if you share the action you've taken after listening to this. Please tag us in your stories or posts and let's celebrate progress together!

Connect with Clair Stevenson:

1. LinkedIn: https://www.linkedin.com/in/clairstevensoncontentstrategy/
2. Instagram: www.instagram.com/upwriteltd/

Download Clair's guide - 101 Social Media Post Ideas for Coaches - https://upwrite.activehosted.com/f/31

Connect with Me:

1. Instagram: www.instagram.com/lucyjohnstonesocial
2. LinkedIn: www.linkedin.com/in/ljohnstonesocial