In this episode, I chat with the wonderful Clair Stevenson, a Content Marketing Coach who helps service-based business owners, especially women, refine their messaging and connect authentically with their audience. Clair shares her journey from starting her business in 2018 to navigating challenges like recessions and the pandemic, all while staying committed to her goals.

We discuss the importance of being yourself in your marketing, how to craft content that speaks directly to your ideal client, and how to stay consistent without burning out. Clair also shares her personal mindset strategies to overcome fear, judgement, and imposter syndrome, and how to build a business that aligns with your values.

Key Takeaways:

1. Be Yourself in Your Content: Clair emphasizes the importance of writing in your own voice and not falling into the trap of sounding like everyone else. Authenticity builds trust and sets you apart.
2. Consistency vs. Constancy: You don’t need to be posting constantly. Instead, focus on being consistent in your messaging and showing up in a way that feels right for you.
3. Know Your Ideal Client: Understand the pressing problems of your ideal client and how you can help solve them. Focus on their needs and the transformation you can provide.
4. Repetition Builds Trust: Don’t be afraid to repeat your core message over and over again. Clair explains how repetition strengthens your reputation and builds trust with your audience.
5. Mindset is Key: Clair talks about the importance of having a strong mindset, the power of a supportive network, and the need to continuously work on your mindset as your business grows.

Action Steps:

1. Review your content and ask yourself: Does this sound like me? If not, work on writing in a way that feels authentic to you and your voice.
2. Focus on what you can control. You can’t control how others perceive you, but you can control your message and how you show up.
3. Identify who your ideal client is, what problems they’re facing, and how you can help them. Centre your content around solving those problems.

I really want you to take action in your business and would love it if you share the action you've taken after listening to this. Please tag us in your stories or posts and let's celebrate progress together!

Connect with Clair Stevenson:

1. LinkedIn: https://www.linkedin.com/in/clairstevensoncontentstrategy/
2. Instagram: www.instagram.com/upwriteltd/

Download Clair's guide - 101 Social Media Post Ideas for Coaches - https://upwrite.activehosted.com/f/31

Connect with Me:

1. Instagram: www.instagram.com/lucyjohnstonesocial
2. LinkedIn: www.linkedin.com/in/ljohnstonesocial

In this episode, I sit down with the wonderful Janine Friston, founder of the Female Business Network. Janine shares her inspiring journey from managing a global call centre to creating a thriving community that supports introverted female entrepreneurs. We talk about how to build confidence, network effectively without burning out, and grow your business in a way that aligns with your personality.

Janine explains how she went from feeling disconnected to building a network that empowers introverted women in business. She also gives practical advice on how to approach networking, overcome challenges, and find your unique way of growing your audience and business.

Key Takeaways:

1. Find Your Networking Style: Janine shares the importance of doing your research and choosing networking events that align with your personality and business goals.
2. One Conversation at a Time: Don't feel pressured to meet everyone. Focus on building genuine connections, one conversation at a time.
3. Leveraging Online Networking: Make the most of online platforms and social media to network and build your audience without overwhelming yourself.
4. Growing with Confidence: Janine talks about how to approach networking with confidence, especially as an introvert, and how to stay authentic to your true self.
5. Taking Time to Recharge: As an introvert, Janine stresses the importance of balancing your energy and giving yourself time to recharge after events or meetings.

Action Steps:

1. Do your research and find networking groups or events that fit your personality. Take small steps to ease into the networking world.
2. Focus on building genuine connections rather than trying to meet everyone. Quality over quantity!
3. Explore online networking options like social media groups or virtual events to connect with people without leaving your comfort zone.

I really want you to take action in your business and would love it if you share the messy action you've taken after listening to this. Please tag us in your stories or posts and let's celebrate progress together!

Connect with Janine Friston:

1. Instagram: @femalebusinessnetwork
2. Website: www.femalebusinessnetwork.co.uk

Connect with Me:

1. Instagram: www.instagram.com/lucyjohnstonesocial
2. LinkedIn: www.linkedin.com/in/ljohnstonesocial

Well, here we go...!!

Welcome to Spilling the Tea on Business! I’m Lucy Johnstone, your host and entrepreneurial confidant, here to chat about all the highs, lows, and everything in between when it comes to building a service-based business online.

In this trailer I give you a taster of what to expect from this podcast, and who it's for.

If you would like to get in touch with me, and let me know topics you'd like me to cover, then you can find me over on Instagram - www.instagram.com/lucyjohnstonesocial or connect with me on LinkedIn - www.linkedin.com/in/ljohnstonesocial

Thanks for listening, and until next time, keep spilling the tea on business!