In this episode, I sit down with Laura Robinson, a Copywriter and Marketing Expert who helps business owners create sales pages that feel authentic and actually work.

Laura shares her approach to sales copy - focussing on clarity, connection, and building trust with potential clients.

Forget the “hard sell” approach; Laura explains how you can craft copy that guides your audience naturally through the sales journey and makes them feel confident in their decision.

Laura offers actionable advice for creating content that resonates with your ideal clients, serves their needs, and ultimately gets results.

Key Takeaways:

1. Sell by Serving: Laura explains how to shift your mindset from “selling” to “serving.” When your focus is on helping your audience understand your offer’s value, your copy naturally feels more genuine and less pushy.
2. Start with a Rough Draft: Laura encourages starting with a “scrappy” first draft to get your ideas out there, then refining your message with clarity and simplicity.
3. Speak Your Client’s Language: To create copy that resonates, use words and phrases that your ideal clients would use, showing them you understand their needs.
4. Lead with Benefits, Not Features: Highlight how your service benefits the client directly—what’s in it for them? This helps them envision the transformation your offer provides.
5. Iterate and Improve: Laura stresses the importance of experimenting and listening to feedback to refine your sales copy over time, ensuring it continues to speak to your audience’s needs.

Action Steps:

1. Draft a “scrappy” version of your sales page, focusing on getting your ideas down without overthinking.
2. Revisit your existing sales pages and ask yourself, “Am I speaking my client’s language? Am I leading with benefits?”
3. Gather feedback from trusted clients or colleagues, and make adjustments based on what resonates most.

I really want you to take action in your business and would love it if you share the action you've taken after listening to this. Please tag us in your stories or posts and let's celebrate progress together!

Connect with Laura:

1. Website: https://worditude.co.uk/
2. Free Resource: Humble Mumble Queue Training - A free training to help you make your voice heard in a crowded market https://worditude.co.uk/humble

Connect with Me:

1. Instagram: www.instagram.com/lucyjohnstonesocial
2. LinkedIn: www.linkedin.com/in/ljohnstonesocial