In this episode of the Millions Were Made Podcast, Jessica Marx sits down with Kate Northrup to explore the powerful connection between mindset, the nervous system, and financial decision-making as a business owner. They dive into how subconscious scarcity patterns, often rooted in childhood, can sabotage financial health and limit growth, even for seemingly successful entrepreneurs. Kate shares strategies for rewiring the nervous system to shift from survival mode to a thriving state, enabling smarter, more strategic financial choices.

They also discuss societal and familial beliefs about money, and how overcoming these limiting mindsets is crucial—especially for female founders looking to make bold, impactful investments. They highlight the pressures of entrepreneurship, the dangers of overachievement, and the importance of moving away from the hustle culture toward a more balanced, sustainable approach to business and life.

Tune in to learn how to break free from scarcity-driven habits and lead by example for future generations!

Highlights

• (01:15) Kate's early financial struggles at the age of 14.
• (02:45) Kate's experience of paying off debt, tripling her income, and doubling her savings in six months.
• (04:30) The importance of deep internal work and shifting one's relationship with money.
• (08:46) Lack of financial education in schools and its consequences.
• (10:15) How unconscious scarcity patterns can prevent financial literacy.
• (12:20) The concept of nervous system programming and its effect on financial decisions.
• (14:40) How childhood experiences shape money beliefs and affect financial outcomes.
• (16:10) The impact of financial scarcity on the nervous system and decision-making processes.
• (18:54) The hustle and burnout culture prevalent in entrepreneurship.
• (20:30) How productivity can sometimes be a trauma response to stress..
• (24:00) Kate's personal experience of giving herself 90 days to relax and reflect.
• (27:10) Detrimental effects of stress and pressure on achieving financial goals.
• (29:19) How Kate's business success enabled her to afford expensive health treatments for her husband.
• (31:00) The value of investing in personal health and well-being over business demands.
• (36:53) Kate's money breakthrough guide featuring insights from high-earning women and final advice for listener.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Kate Northrup :

Website: www.katenorthrup.com

Instagram: @katenorthrup