In this episode of the Millions Were Made podcast, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to tackle your most pressing sales and marketing questions. They dive into what to do when a new offer doesn’t sell, how to revitalize previously successful products, and why consumer behaviors are demanding faster, results-driven offers in 2024.

They also discuss the power of referral marketing, understanding profitability, and when it's the right time to hire a marketing agency. Plus, learn how to maximize the lifetime value of each customer by creating a seamless client journey.

Don’t miss out on these actionable strategies—tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:13) The importance of conducting thorough market research before launching new offers to meet audience needs.
• (02:06) How updating audience targeting and refining messaging can significantly improve sales outcomes.
• (03:24) Why leveraging referrals, testimonials, and affiliates is crucial for building credibility and boosting sales.
• (07:15) How adjusting offers to shorter, more results-driven programs can better align with consumer behavior.
• (10:37) The importance of customizing marketing budgets based on acquisition costs and specific company needs.
• (13:34) Why analyzing project and client profitability is essential for making smarter marketing investments.
• (15:46) How ensuring marketing fundamentals are solid is critical before hiring a marketing agency.
• (16:35) The importance of setting clear ROI goals and expectations for successful marketing and agency partnerships.
• (19:50) Why developing an ascension plan can increase customer lifetime value and maximize long-term revenue.
• (21:39) The final action items include conducting market research, refining strategies, and optimizing the sales process.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

In this episode of the Millions Were Made Podcast, Jessica Marx sits down with Kate Northrup to explore the powerful connection between mindset, the nervous system, and financial decision-making as a business owner. They dive into how subconscious scarcity patterns, often rooted in childhood, can sabotage financial health and limit growth, even for seemingly successful entrepreneurs. Kate shares strategies for rewiring the nervous system to shift from survival mode to a thriving state, enabling smarter, more strategic financial choices.

They also discuss societal and familial beliefs about money, and how overcoming these limiting mindsets is crucial—especially for female founders looking to make bold, impactful investments. They highlight the pressures of entrepreneurship, the dangers of overachievement, and the importance of moving away from the hustle culture toward a more balanced, sustainable approach to business and life.

Tune in to learn how to break free from scarcity-driven habits and lead by example for future generations!

Highlights

• (01:15) Kate's early financial struggles at the age of 14.
• (02:45) Kate's experience of paying off debt, tripling her income, and doubling her savings in six months.
• (04:30) The importance of deep internal work and shifting one's relationship with money.
• (08:46) Lack of financial education in schools and its consequences.
• (10:15) How unconscious scarcity patterns can prevent financial literacy.
• (12:20) The concept of nervous system programming and its effect on financial decisions.
• (14:40) How childhood experiences shape money beliefs and affect financial outcomes.
• (16:10) The impact of financial scarcity on the nervous system and decision-making processes.
• (18:54) The hustle and burnout culture prevalent in entrepreneurship.
• (20:30) How productivity can sometimes be a trauma response to stress..
• (24:00) Kate's personal experience of giving herself 90 days to relax and reflect.
• (27:10) Detrimental effects of stress and pressure on achieving financial goals.
• (29:19) How Kate's business success enabled her to afford expensive health treatments for her husband.
• (31:00) The value of investing in personal health and well-being over business demands.
• (36:53) Kate's money breakthrough guide featuring insights from high-earning women and final advice for listener.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Kate Northrup :

Website: www.katenorthrup.com

Instagram: @katenorthrup

In this episode of the Millions Were Made Podcast, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to tackle the most pressing questions about goal setting and scaling business to multiple seven figures. Jessica shares insights on setting realistic, data-driven goals for both you and your team, and discusses the importance of building a sustainable business model that balances ambitious growth with long-term profitability. They also dive into the pros and cons of rapid versus steady growth, when to consider leveraging business loans, and how to effectively invest back into your company.

Whether you're a six-figure entrepreneur looking to reach the million-dollar mark or already part of the 1%, this episode is packed with actionable advice to guide your entrepreneurial journey.

Ready to take your business to the next level? Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (00:55) Setting realistic business goals based on data and planning.
• (01:51) Common mistakes in goal setting and the need for a clear plan.
• (03:28) Balancing realistic goals with stretch goals for sustainable growth.
• (04:47) Challenges of aiming for significant revenue growth and costs involved.
• (06:12) Scaling a business sustainably versus rapid, unsustainable growth.
• (08:26) When to consider business loans or lines of credit for growth.
• (11:01) Diversifying revenue streams for both short-term and long-term growth.
• (12:15) Scheduling time to work on business growth versus day-to-day operations.
• (13:11) Importance of long-term planning and forecasting.
• (16:07) Recommended percentage of revenue to reinvest in the business.
• (17:46) Long-term planning for business investments, including tax and depreciation strategies.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier