In this episode of the Millions Were Made podcast, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to tackle your most pressing sales and marketing questions. They dive into what to do when a new offer doesn’t sell, how to revitalize previously successful products, and why consumer behaviors are demanding faster, results-driven offers in 2024.

They also discuss the power of referral marketing, understanding profitability, and when it's the right time to hire a marketing agency. Plus, learn how to maximize the lifetime value of each customer by creating a seamless client journey.

Don’t miss out on these actionable strategies—tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:13) The importance of conducting thorough market research before launching new offers to meet audience needs.
• (02:06) How updating audience targeting and refining messaging can significantly improve sales outcomes.
• (03:24) Why leveraging referrals, testimonials, and affiliates is crucial for building credibility and boosting sales.
• (07:15) How adjusting offers to shorter, more results-driven programs can better align with consumer behavior.
• (10:37) The importance of customizing marketing budgets based on acquisition costs and specific company needs.
• (13:34) Why analyzing project and client profitability is essential for making smarter marketing investments.
• (15:46) How ensuring marketing fundamentals are solid is critical before hiring a marketing agency.
• (16:35) The importance of setting clear ROI goals and expectations for successful marketing and agency partnerships.
• (19:50) Why developing an ascension plan can increase customer lifetime value and maximize long-term revenue.
• (21:39) The final action items include conducting market research, refining strategies, and optimizing the sales process.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

In this episode of the Millions Were Made Podcast, Jessica Marx sits down with Kate Northrup to explore the powerful connection between mindset, the nervous system, and financial decision-making as a business owner. They dive into how subconscious scarcity patterns, often rooted in childhood, can sabotage financial health and limit growth, even for seemingly successful entrepreneurs. Kate shares strategies for rewiring the nervous system to shift from survival mode to a thriving state, enabling smarter, more strategic financial choices.

They also discuss societal and familial beliefs about money, and how overcoming these limiting mindsets is crucial—especially for female founders looking to make bold, impactful investments. They highlight the pressures of entrepreneurship, the dangers of overachievement, and the importance of moving away from the hustle culture toward a more balanced, sustainable approach to business and life.

Tune in to learn how to break free from scarcity-driven habits and lead by example for future generations!

Highlights

• (01:15) Kate's early financial struggles at the age of 14.
• (02:45) Kate's experience of paying off debt, tripling her income, and doubling her savings in six months.
• (04:30) The importance of deep internal work and shifting one's relationship with money.
• (08:46) Lack of financial education in schools and its consequences.
• (10:15) How unconscious scarcity patterns can prevent financial literacy.
• (12:20) The concept of nervous system programming and its effect on financial decisions.
• (14:40) How childhood experiences shape money beliefs and affect financial outcomes.
• (16:10) The impact of financial scarcity on the nervous system and decision-making processes.
• (18:54) The hustle and burnout culture prevalent in entrepreneurship.
• (20:30) How productivity can sometimes be a trauma response to stress..
• (24:00) Kate's personal experience of giving herself 90 days to relax and reflect.
• (27:10) Detrimental effects of stress and pressure on achieving financial goals.
• (29:19) How Kate's business success enabled her to afford expensive health treatments for her husband.
• (31:00) The value of investing in personal health and well-being over business demands.
• (36:53) Kate's money breakthrough guide featuring insights from high-earning women and final advice for listener.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Kate Northrup :

Website: www.katenorthrup.com

Instagram: @katenorthrup

In this episode of the Millions Were Made Podcast, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to tackle the most pressing questions about goal setting and scaling business to multiple seven figures. Jessica shares insights on setting realistic, data-driven goals for both you and your team, and discusses the importance of building a sustainable business model that balances ambitious growth with long-term profitability. They also dive into the pros and cons of rapid versus steady growth, when to consider leveraging business loans, and how to effectively invest back into your company.

Whether you're a six-figure entrepreneur looking to reach the million-dollar mark or already part of the 1%, this episode is packed with actionable advice to guide your entrepreneurial journey.

Ready to take your business to the next level? Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (00:55) Setting realistic business goals based on data and planning.
• (01:51) Common mistakes in goal setting and the need for a clear plan.
• (03:28) Balancing realistic goals with stretch goals for sustainable growth.
• (04:47) Challenges of aiming for significant revenue growth and costs involved.
• (06:12) Scaling a business sustainably versus rapid, unsustainable growth.
• (08:26) When to consider business loans or lines of credit for growth.
• (11:01) Diversifying revenue streams for both short-term and long-term growth.
• (12:15) Scheduling time to work on business growth versus day-to-day operations.
• (13:11) Importance of long-term planning and forecasting.
• (16:07) Recommended percentage of revenue to reinvest in the business.
• (17:46) Long-term planning for business investments, including tax and depreciation strategies.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

In this episode of the Millions Were Made Podcast, Jessica Marx sits down with Kaitlyn Carlson, the Founder and CEO of Theory Planning Partners, to explore the dynamic world of wealth management for high-net-worth female entrepreneurs. Kaitlyn brings her extensive finance background to the table, shedding light on critical aspects of managing and growing wealth. They dive into common financial planning mistakes, the advantages of a holistic approach, and practical strategies to conquer investment fears.

Kaitlyn also navigates the evolving investment landscape, touching on trends like NFTs and cryptocurrencies. She underscores the significance of having a robust financial plan, diversifying investments, and understanding both qualitative and quantitative elements in business valuation. Tune in now!

Highlights

• (01:06) Caitlin’s impressive background at UBS and her pivot to helping women entrepreneurs build wealth.
• (05:30) What drove Caitlin to start Theory Planning Partners.
• (09:05) Common pitfall of ignoring your financial freedom number, leading to unsustainable spending.
• (12:13) How a financial planner’s holistic view integrates with the roles of CFOs and CPAs for comprehensive wealth management.
• (18:20) Importance of starting investments early to leverage time and compound growth for long-term success.
• (19:03) The need for wealth managers to keep up with the latest in NFTs and crypto.
• (19:43) How Theory’s flat fee model prevents biases that can come with traditional percentage-based fees.
• (22:10) How market cycles and Fed actions impact cryptocurrency valuations.
• (30:14) Risks of poor preparation when selling a company, affecting its final value.
• (35:58) Burnout-driven sales can lead to lower offers and financial losses.
• (37:47) The difference between lifestyle and enterprise businesses, and their unique paths to success.
• (39:10) The use of retirement calculators to set financial goals and guide business decisions.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Kaitlyn:
Website: Theory Planning Partners
Instagram: @theoryplanningpartners
LinkedIn: Kaitlyn Carlson

In this episode of the Millions Were Made podcast, Jessica Marx is joined by her advisor, Brooke Dumas, to answer listener-submitted questions.

They dive into the challenges of balancing entrepreneurship with personal life, share strategies for time management, and offer actionable advice for maintaining strong boundaries.

Whether you're already a multimillion-dollar founder or aspiring to join the 1%, this episode is packed with insights to help you thrive.

Don't miss out on this valuable conversation—subscribe now and leave a review to share your takeaways!

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment"

Highlights

• (01:08) Jessica discusses leaving her corporate role and starting her advisory firm.
• (03:15) The importance of a support system and setting boundaries.
• (04:10) Strategies for separating business time from family time.
• (07:16) The significance of time management and scheduling personal obligations.
• (10:43) Jessica shares her average weekly working hours.
• (12:28) Common struggles entrepreneurs face in balancing business and personal life.
• (14:38) Navigating personal life and client expectations.
• (16:27) Final advice for entrepreneurs on balancing business and personal life.

Connect with Jessica:
Instagram: @millionsweremade and @thejessicamarx
Website: Million Were Made
Work with Jessica: Tailored Premier

In this episode of Millions Were Made, Jessica Marx sits down with serial entrepreneur Emily Countryman to dive into the intricacies of starting and scaling businesses. Emily shares her journey from managing her first successful business to co-founding a new venture with a partner.

Learn about the importance of strategic investments, the power of networking, and how to maintain a solid business foundation. Tune in for valuable insights and practical advice that can help accelerate your entrepreneurial journey.

Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical tips and inspiring stories that will motivate you to take your business to the next level.

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (04:52) Challenges and Lessons Learned Insights into the challenges of starting new ventures and the importance of adapting and learning from mistakes.
• (10:18) Strategic Investments Emily shares her views on investing wisely in people and resources to achieve sustainable growth.
• (15:40) The Power of Networking The significance of networking in overcoming obstacles and accessing valuable resources within the industry.
• (20:47) Partnership Dynamics Emily reflects on the dynamics of partnering and leveraging existing business strengths to launch new ventures.
• (26:15) Hiring for Growth Advice on hiring strategically to focus on high-value tasks that drive business expansion.
• (28:34) Overcoming Challenges Emily's motivational perspective on tackling challenges and seizing opportunities in entrepreneurship.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Emily:

Website: Shift Set Go
Instagram: @emilycountryman
LinkedIn: Emily Countryman

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Welcome to the "Millions Were Made" podcast with Jessica Marx, where successful entrepreneurs share their insights on navigating economic challenges and achieving business growth.

In this episode, Jessica discusses crucial strategies for preparing your business for a recession. She emphasizes proactive planning, diversifying revenue streams, and adapting marketing strategies to changing economic landscapes. Jessica highlights the importance of strong leadership, understanding client needs, and making strategic financial decisions both personally and professionally.

Whether you're a startup or a seasoned business owner, this episode offers actionable advice to future-proof your entrepreneurial journey.

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (02:15) The importance of preparing for economic downturns by creating contingency plans.
• (08:40) Strategies to ensure your business isn't reliant on a single income source.
• (15:10) How to modify your marketing approach to stay relevant during a recession.
• (21:35) The role of effective leadership in guiding a business through economic uncertainty.
• (28:50) The significance of staying attuned to your clients' evolving needs and preferences.
• (34:25) How to make sound financial choices personally and professionally to withstand economic pressures.

Connect with Jessica:
Instagram: @millionsweremade and @thejessicamarx
Website: Million Were Made
Work with Jessica: Tailored Premier

Join Jessica Marx in this episode of the Millions Were Made Podcast as she sits down with Rachel Moore of Pinteresting Plans, a former Nurse Practitioner turned influential social media figure and real estate mogul. Rachel shares her incredible journey from blogging and flipping furniture to creating multimillion-dollar ventures in both real estate and online influence.

Discover the strategic insights behind Rachel's success, including the challenges of becoming an influencer and effective tips for brands seeking fruitful partnerships. Emphasizing authenticity and the power of a supportive team. Rachel also dives into leveraging real estate for financial benefits and her latest venture in education.

Whether you're an aspiring entrepreneur or a brand looking to collaborate with influencers, this episode offers invaluable advice on navigating the world of business and influence.

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:44) Rachel's journey from blog, "Pinteresting Plans," while managing family challenges and seeking financial independence.
• (03:21) Rachel’s transition from furniture flipping to fashion posts on Instagram .
• (07:41) Strategies for staying ahead in social media and adapting to platform changes like the shift to video content.
• (09:56) Importance of a team.
• (16:59) Success factors in business.
• (18:57) Importance of leveraging real estate investments to manage cash flow and tax strategies effectively.
• 20:12) The launching of Rachel's new venture in education with a personalized school model.
• 21:45) Rachel's challenges and rewards of transitioning from healthcare to entrepreneurship.
• (26:18) The importance of balancing personal life and professional ambitions.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Rachel:

Website: pinterestingplans.com
Instagram: pinterestingplans