In this episode of In the Loop, we’re discussing something every leader dreads but inevitably faces: crisis. Whether it’s sudden or a slow burn, how you communicate can make all the difference. So, how do you lead through a crisis?

That’s where guest, Jennifer Dzwonar, comes in. Jennifer is a crisis communication expert with over 30 years under her belt at Borshoff.

Listen for practical tips on leading through tough times, from preparing a crisis plan to communicating even when you don’t have all the answers.

Additional Resources:

Connect with Jennifer Dzwonar on LinkedIn
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Learn more about PeopleForward Network

Key Takeaways:

• Internal communication should be the top priority in any crisis. Employees are often overlooked, yet they are crucial to managing the situation.
• Consistent messaging for internal and external audiences is vital in today’s connected world. The “mixed internal” communication approach ensures transparency.
• Trust is built long before a crisis hits—regular, honest communication strengthens this foundation.
• Timing matters: leaders must act swiftly in a crisis, providing accurate updates even if full details aren’t yet available.
• Pre-crisis planning is essential. Have a plan, practice it, and ensure your employees know it exists.