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3: How to Use Storytelling to Own Your Agency & Build a Powerful Brand with MacKenzie Green
- 2025/02/03
- 再生時間： 41 分
- ポッドキャスト
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サマリー
あらすじ・解説
This week, Brandi sits down with MacKenzie Green, a trailblazer in social media and digital innovation, to discuss the transformative power of personal brand storytelling and agency. As VP of Social at Future PLC, MacKenzie spearheads strategies for iconic brands like Who What Wear and Marie Claire. With experience at BET+, Betches Media, and a Columbia MBA, she’s redefining what it means to own your career and amplify your story. In addition to her professional experience, she serves on the boards of the University of Miami Alumni Association and Girl Scouts of Greater LA. MacKenzie holds an MBA from Columbia Business School and a finance certificate from Georgetown. She also co-hosts "The World Needs Nerds." From the importance of unapologetically showcasing your expertise to building lasting connections, this episode covers it all. MacKenzie shares practical advice on developing your digital footprint, cultivating discipline, and using storytelling to elevate both personal and professional brands. Whether you’re just starting out or looking to scale, this conversation will inspire you to embrace your agency and build a brand that truly reflects your worth. KEY POINTS - The concept of "quiet quitting" and owning one’s agency - Submissive mindset and recognizing red flags in the workplace - The value of being your authentic self and having a strong network - MacKenzie’s social and digital media career path - Digital space: Be adaptable and open to new opportunities - Brand examples (i.e Duolingo) to connect with your audience - Advice for women in the Advertising and Marketing world - Find joy in the process of achieving your goals QUOTABLES "Storytelling allows people to make that connection. If your identity matches their identity, you know what you're talking about is aspirational that they want to strive for." – MacKenzie Green "The better thing we all need to be thinking about is actual social commerce. We're going to start seeing the actual measurable impact through engagement." – MacKenzie Green GUEST RESOURCES MacKenzie Green IG | @missusa2mba TikTok | @kenziekeymag Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/ LinkedIn | https://www.linkedin.com/in/brandirand/ HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Follow Us on IG: instagram.com/heragencypod/ Her Agency is produced by EPYC Media Network
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