• HER Agency

  • 著者： Brandi Rand
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HER Agency

著者： Brandi Rand
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  • HER Agency is a powerful new podcast created for Black women in advertising who are ready to take charge of their careers and personal lives. Each episode delves into the unique challenges and triumphs of navigating the ad industry as a Black woman, with raw and real conversations on topics that matter most—building resilience, setting boundaries, being strategic, and going after exactly what you want. The audience will learn how to network for success, speak their truth unapologetically, and protect their mental health in an industry that often overlooks us. Hosted by Brandi Rand and special guests who have lived these experiences, HER Agency is a safe space where your voice is heard, your story is valued, and your power is amplified.
    2025
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あらすじ・解説

HER Agency is a powerful new podcast created for Black women in advertising who are ready to take charge of their careers and personal lives. Each episode delves into the unique challenges and triumphs of navigating the ad industry as a Black woman, with raw and real conversations on topics that matter most—building resilience, setting boundaries, being strategic, and going after exactly what you want. The audience will learn how to network for success, speak their truth unapologetically, and protect their mental health in an industry that often overlooks us. Hosted by Brandi Rand and special guests who have lived these experiences, HER Agency is a safe space where your voice is heard, your story is valued, and your power is amplified.
2025
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エピソード
  • 3: How to Use Storytelling to Own Your Agency & Build a Powerful Brand with MacKenzie Green

    3: How to Use Storytelling to Own Your Agency & Build a Powerful Brand with MacKenzie Green
    2025/02/03
    This week, Brandi sits down with MacKenzie Green, a trailblazer in social media and digital innovation, to discuss the transformative power of personal brand storytelling and agency. As VP of Social at Future PLC, MacKenzie spearheads strategies for iconic brands like Who What Wear and Marie Claire. With experience at BET+, Betches Media, and a Columbia MBA, she’s redefining what it means to own your career and amplify your story. In addition to her professional experience, she serves on the boards of the University of Miami Alumni Association and Girl Scouts of Greater LA. MacKenzie holds an MBA from Columbia Business School and a finance certificate from Georgetown. She also co-hosts "The World Needs Nerds." From the importance of unapologetically showcasing your expertise to building lasting connections, this episode covers it all. MacKenzie shares practical advice on developing your digital footprint, cultivating discipline, and using storytelling to elevate both personal and professional brands. Whether you’re just starting out or looking to scale, this conversation will inspire you to embrace your agency and build a brand that truly reflects your worth. KEY POINTS - The concept of "quiet quitting" and owning one’s agency - Submissive mindset and recognizing red flags in the workplace - The value of being your authentic self and having a strong network - MacKenzie’s social and digital media career path - Digital space: Be adaptable and open to new opportunities - Brand examples (i.e Duolingo) to connect with your audience - Advice for women in the Advertising and Marketing world - Find joy in the process of achieving your goals QUOTABLES "Storytelling allows people to make that connection. If your identity matches their identity, you know what you're talking about is aspirational that they want to strive for." – MacKenzie Green "The better thing we all need to be thinking about is actual social commerce. We're going to start seeing the actual measurable impact through engagement." – MacKenzie Green GUEST RESOURCES MacKenzie Green IG | @missusa2mba TikTok | @kenziekeymag Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/ LinkedIn | https://www.linkedin.com/in/brandirand/ HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Follow Us on IG: instagram.com/heragencypod/ Her Agency is produced by EPYC Media Network
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    41 分
  • "Say The Thing No One Says" - What Representation Truly Means in Leadership

    "Say The Thing No One Says" - What Representation Truly Means in Leadership
    2025/01/31
    In this heartfelt conversation, Brandi dives deep with Marinda Yelverton on the true meaning of representation in leadership. Marinda shares how her personal journey shaped her leadership style, driven by empathy, relatability, and authenticity. Tune in to hear how her approach empowers teams, fosters trust, and creates lasting impact in corporate spaces and beyond. GUEST RESOURCES Marinda Yelverton LinkedIn | @marindayelverton Instagram | @marindadiane Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/ LinkedIn | https://www.linkedin.com/in/brandirand/ HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Follow Us on IG: instagram.com/heragencypod/ Her Agency is produced by EPYC Media Network
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    3 分
  • 2: Overworked, Undervalued, and Over It? It's Time to Own Your Agency

    2: Overworked, Undervalued, and Over It? It's Time to Own Your Agency
    2025/01/27
    In this episode, HER AGENCY host and advertising expert Brandi R. emphasizes the importance of black women in the advertising industry to own your narrative. With 17 years of experience in various advertising roles, Brandi emphasizes the concept of "agency" as an empowering action to take control of one's career, narrative, and brand. Brandi then shares some personal stories of advocating for herself such as balancing work and personal responsibilities, standing up to biases, and navigating workplace challenges. She also stresses the importance of being surrounded by mentors, sponsors, and advocates, while underscoring the value of having a strategic career plan, rather than simply going with the flow. Tune in and be part of Her Agency Collective, a community for black women in advertising to thrive—not just survive–in the industry. Are you overworked, undervalued, and over It? Perhaps, it’s time to make your own agency. KEY POINTS - Brandi's 17-year advertising career journey - What does "agency" really mean? - The importance of having boundaries in professional & personal life - Advocating for oneself against unfair treatment in the workplace - The need for black women to own their agency—HER AGENCY - Taking control of one’s career, exploring new opportunities - The importance of goal-setting, career planning, and building a support network QUOTABLES “If you don't have your goals written down, you really won't have a surefire path and a way to raise your hand for things that make sense. Put the plan in place as far as building out your career trajectory.” – Brandi Rand “Agency means being authentically you—owning your purpose, your power, your decisions, and your plans [by] not letting someone write your story.". – Brandi Rand “When you find yourself in an environment that doesn't feel right—remove yourself—[especially] when you find yourself being overworked and underpaid, [or when] you feel like you need to go and express yourself by finding and looking for other opportunities." – Brandi Rand Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/ LinkedIn | https://www.linkedin.com/in/brandirand/ HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Her Agency is produced by EPYC Media Network
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    19 分
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