• #44 - The gap between privacy and personalization

  • 2022/04/26
  • 再生時間： 32 分
  • ポッドキャスト

#44 - The gap between privacy and personalization

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  • Customers are concerned about data privacy.

    It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. 

    A recent study has some interesting data on the topic and interesting interpretations of the results. 

    This week we discuss the study, and results, and offer our own interpretations.
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あらすじ・解説

Customers are concerned about data privacy.

It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. 

A recent study has some interesting data on the topic and interesting interpretations of the results. 

This week we discuss the study, and results, and offer our own interpretations.
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