The State of CRM in BtoC

著者： Ben Bouteille & Matt Engstrom - Tinyclues
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  • Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
    Ben Bouteille & Matt Engstrom - Tinyclues
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あらすじ・解説

Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
Ben Bouteille & Matt Engstrom - Tinyclues
マーケティング 経済学
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エピソード
  • #46 - 1st-party Data Is the Future of Acquisition

    #46 - 1st-party Data Is the Future of Acquisition
    2022/05/12

    As acquisition costs continue to rise due to the cost of using 3rd-party data, acquisition marketers will need better ways to build audiences and targets.

    1st-party data isn’t just for CRM, it can be used to power effective targeting across social and the open web.

    Today, we’ll chat a bit about how that works and how 1st-party data is the future of acquisition as well.
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    28 分
  • #45 - Omni-channel retailing is here to stay

    #45 - Omni-channel retailing is here to stay
    2022/05/03

    The majority of brands still don’t make omnichannel retailing a priority. Why? 

    1) There is a lack of understanding in terms of what it actually is and why it’s important and  

    2) it’s difficult to operationalize from a business perspective.   

    Today, we chat about what omnichannel retailing is and isn’t and what retailers should consider when building an omnichannel strategy.
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    31 分
  • #44 - The gap between privacy and personalization

    #44 - The gap between privacy and personalization
    2022/04/26

    Customers are concerned about data privacy.

    It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. 

    A recent study has some interesting data on the topic and interesting interpretations of the results. 

    This week we discuss the study, and results, and offer our own interpretations.
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    32 分

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