• #46 - 1st-party Data Is the Future of Acquisition

  • 2022/05/12
  • 再生時間： 28 分
  • ポッドキャスト

#46 - 1st-party Data Is the Future of Acquisition

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  • As acquisition costs continue to rise due to the cost of using 3rd-party data, acquisition marketers will need better ways to build audiences and targets.

    1st-party data isn’t just for CRM, it can be used to power effective targeting across social and the open web.

    Today, we’ll chat a bit about how that works and how 1st-party data is the future of acquisition as well.
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あらすじ・解説

As acquisition costs continue to rise due to the cost of using 3rd-party data, acquisition marketers will need better ways to build audiences and targets.

1st-party data isn’t just for CRM, it can be used to power effective targeting across social and the open web.

Today, we’ll chat a bit about how that works and how 1st-party data is the future of acquisition as well.
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