This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide.

We talk about -



> Leads vs bookings

> The perfect storm of economy, wedding reset, and shifts in industry

> How to properly track your data

> Different types of leads

> How to audit your first lead reply

> The Knot's top 10 ways to market to Gen Z

> How to get the parent's involved

> The magic formula

> The Knot's lead summary sheet

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Facts not feelings, start tracking your basic data.
2. Download the lead summary sheet and follow the email formula.
3. Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.

Book an appointment to chat with Tom:

https://calendly.com/tchelednik

Phone: 772 475 3482

tchelednik@theknotww.com

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

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Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com