My guest on this episode is industry leader, business powerhouse and role model, the CEO of Harcourts in South Australia, Rachel Eckey.

Rachel has a diverse background in business, real estate and government, and has worked with teams throughout Australia, as well as in Europe and Canada. She spent a decade in strategic communications and business leadership roles before joining the real estate industry 13 years ago.

Harcourts are a values-driven real estate company who have been market-leaders in South Australia for many years and are leading the charge to change the perception of real estate agents by focussing on their clients, not themselves.

Rachel is also the charitable Foundation ambassador for the Harcourts Foundation and has been involved in dozens of grants to community groups across SA.

Rachel shared her journey and valuable insights.

1 Some of the roles she had abroad.

2 What were some of the key skills she learnt or developed which haver been of the most benefit in your current role

3 What lead her to the real estate industry

4 Her apprenticeship leading up to being appointed CEO and skills she needed to develop for that role.

5 The main challenges you faced internally and externally. The challenge of ‘Imposter Syndrome and perception issues.

6 Rachel explained how Harcourts are leading the charge to change the perception of real estate agents by focussing on their clients, not themselves.

7 Our ability to distinguish / differentiate ourselves in the market, our Unique Selling Proposition USP is really important. How ‘price’ is the worst thing to focus on.

8 The housing market has gone nuts and its fair to say that 5-6 years ago, very few people, if any would have predicted where it is now. What do you see in the short to medium term.

9 Rachel gave us her views on where do you see the market in the next 5 years and what are some of the biggest challenges to the industry?

HOW WELL DO YOU SLEEP?

We know one of the most important aspects to our overall health is the quality of our sleep, and I know for many out there, a good night’s sleep is either a distant memory or worse, a fantasy.

My guest on this episode is Holistic Sleep and deep neuro rest scientist, Sabine Christelli.

Sabine also has

· Bachelor of Science (Hons) (biochemistry /immunology) and Graduate Research Certificate in Sleep Research.

· NLP Master Practitioner, Hypnotherapist and Internationally trained Kundalini Yoga teacher, specializing in breathing, but taught all aspects of this deep yogic practice for nearly 15 years

· Podcaster Sleep Easy, keynote speaker, corporate workshops and Available for private sessions and consultation. All contact details and social media handles in the show notes below.

We discussed

· Currently director of sleep & rejuvenation partnering with lux resort The Reef House Boutique in sunny Palm Cove by the coral sea and the amazing Daintree!

· Where does the interest in sleep come from?

· Benefits or importance of good quality sleep. It optimizes life. Mental clarity, better digestion, and so much more.

· Fair to say poor sleep can be a result of either physical or psychological issues or both. Are you in pain, how is the room temperature and overall bedroom atmosphere? Is it conducive to a good night’s sleep.

· Alcohol and coffee consumption, foods to avoid or eat more of?

· What do you see as the main causes of poor sleep? Not winding down, stimulants and blue light.

· For someone who has very poor sleep patterns, where can they start? You have to listen to this!

· Is there a place for drugs and over the counter melatonin?

You can email Sabine at hello@sabinechristelli.com - all other links and details are on her website: www.sabinechristelli.com

Free download of meditation to wake up with confidence! The best way to start and gather aligned passionate action and then have the energy to learn the unwinding way for deep neuro restful sleep that has you wake up feeling refreshed:

https://www.sabinechristelli.com/product-category/meditation/

Does your business have a marketing plan?
Does your content 'talk to' or 'talk with' you consumer?

My guest on today’s episode is Digital Marketing Expert, Coach to serviced based businesses, Business strategist, Podcast host, Speaker, Mumma of 2 boys and Wannabe chocolate connoisseur, Hayley Osborne.

As a Serial entrepreneur, Marketing Consultant, and Small Business Growth Strategist, Hayley is driven by a passion to empower Australian small businesses by demystifying and simplifying marketing.

Hayley Recognizes small businesses as the backbone of our economy, and is dedicated to ensuring owners harness the power of effective marketing strategies to propel their businesses forward.

With a track record of working with hundreds of small business owners since her business’s inception, Hayley has facilitated growth through strategic positioning, dynamic lead generation, and converting potential customers into profitable ventures.

Not afraid to call BS on marketing tactics and trends that are designed to confuse and offer false hopes to businessowners, her approach has not only won her accolades & deserving recognition but has also been a testament to the tangible success stories of businesses she has transformed.

Further testimony to Hayley’s success, she is a highly sought after speaker and commentator having been featured in multiple mainstream media outlets and most recently, Hayley is being featured on Kochie’s Business Builders

Show Notes

· Let’s talk chocolate!

· The power of storytelling. Facts tell stories sell. We need to create an ‘Origin Story’ We need to ‘talk with our audience, NOT talk to them’

· How to position yourself as the go to in your industry. Hayley shared her ‘MAPS’ framework. Market, Audience, Problem you solve and Solution or Transformation your clients will achieve.

· How to become a credible source.

· Hayley’s best 3 marketing strategies.

· The importance of synergy and being aligned in all your touch points.

· The value of your data base and how it can potentially add zero’s to the sales price of your business.

· Have a plan. Fail to plan, Plan to fail.

Email hayley@socialsoul.com.au

Web www.hayleyosborne.com

Instagram @hayleykosborne

Podcast The Hayley Osborne Show