SUMMARY:
In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Stephanie Nivinskus, CEO of Sizzleforce Marketing, to share her journey in marketing and the role AI plays in her current strategies. Stephanie, a 30-year veteran of the industry, discusses her early career, the pivotal moment when she embraced AI tools, and how it transformed her approach to copywriting. Together, Mark and Stephanie explore the future of AI in marketing, how to leverage it for creative efficiency, and the unique "Get It Done" strategy sessions that have helped companies pivot quickly in times of crisis. Tune in for actionable insights and an engaging conversation on AI-powered brand building.

TOPICS:
- Stephanie’s career shift from traditional marketing to AI-driven strategies
- The rise of AI in marketing and its impact on copywriting
- Key insights on building brand foundations quickly through the "Get It Done" days
- The importance of personalization and client-specific strategies in marketing
- AI personas: How to create them and their role in copywriting success
Overcoming resistance to AI in the marketing world

GUEST LINKS:
Sizzleforce Marketing: https://sizzleforce.com
Stephanie Nivinskus: https://www.linkedin.com/in/stephanienivinskus/
AI-Branding Partner Profile: https://aibranding.academy/sizzleforce-marketing/

ADVERTISING LINKS:
Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/