SUMMARY
In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Gabriel Vangelatos from Before the Rise to discuss the journey of reviving Mama Jenny's Cheesecakes.

Gabriel shares his experiences of launching a cheesecake business that initially failed due to a lack of branding and marketing strategy.

Now, with the help of AI branding techniques, he's rebranding and preparing to relaunch with a renewed focus on brand identity and customer experience. This conversation dives deep into the importance of defining purpose, building brand pillars, and understanding the intricate balance between passion and practical business strategies.

TOPICS
- The initial challenges of starting Mama Jenny's Cheesecakes and the role of branding in its failure.
- The importance of brand identity and creating an emotional connection with customers.
- How AI branding and marketing strategies are being used to rebrand and relaunch the cheesecake business.
- The significance of building brand pillars and a mission-driven purpose for long-term success.
- Exploring different marketing approaches, including community building, subscription models, and the art of storytelling in branding.
- The journey of learning and growth from business failure to developing a solid marketing framework.
- Insights into balancing passion with pragmatic strategies in business development.

GUEST LINKS
Before the Rise: https://beforetheriseinc.com/
Gabriel Vangelatos Linkedin: https://www.linkedin.com/in/gabev316/
AI-Branding Partner Listing: https://aibranding.academy/before-the-rise-inc/

ADVERTISING LINKS
How to Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/

SUMMARY:
In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Stephanie Nivinskus, CEO of Sizzleforce Marketing, to share her journey in marketing and the role AI plays in her current strategies. Stephanie, a 30-year veteran of the industry, discusses her early career, the pivotal moment when she embraced AI tools, and how it transformed her approach to copywriting. Together, Mark and Stephanie explore the future of AI in marketing, how to leverage it for creative efficiency, and the unique "Get It Done" strategy sessions that have helped companies pivot quickly in times of crisis. Tune in for actionable insights and an engaging conversation on AI-powered brand building.

TOPICS:
- Stephanie’s career shift from traditional marketing to AI-driven strategies
- The rise of AI in marketing and its impact on copywriting
- Key insights on building brand foundations quickly through the "Get It Done" days
- The importance of personalization and client-specific strategies in marketing
- AI personas: How to create them and their role in copywriting success
Overcoming resistance to AI in the marketing world

GUEST LINKS:
Sizzleforce Marketing: https://sizzleforce.com
Stephanie Nivinskus: https://www.linkedin.com/in/stephanienivinskus/
AI-Branding Partner Profile: https://aibranding.academy/sizzleforce-marketing/

ADVERTISING LINKS:
Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/

SUMMARY
In this episode of the AI-Branding Podcast, host Mark de Grasse chats with Matt Olson, founder of MGO Studios. They explore the evolving role of websites in branding and marketing, emphasizing the need for businesses to invest in content-rich, community-focused sites. Matt shares his insights on how AI is transforming website development, from creating personalized user experiences to generating vast amounts of content efficiently. They also discuss the importance of maintaining control over your brand's online presence amidst changing social media landscapes. Whether you're looking to modernize your website or integrate AI into your digital strategy, this episode is packed with practical advice and forward-thinking ideas.

TOPICS
- The evolving purpose of websites in branding and marketing
- How AI is revolutionizing content generation and website personalization
- The importance of building community-focused, content-rich websites
- Challenges and strategies for maintaining control over your online presence
- Future trends in website development, including AI-driven dynamic reconfiguration

GUEST LINKS
MGO Studios: https://mgostudios.com/
Matt Olson on LinkedIn: https://www.linkedin.com/in/molson1975

ADVERTISING LINKS
How to Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/