SUMMARY
In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Gabriel Vangelatos from Before the Rise to discuss the journey of reviving Mama Jenny's Cheesecakes.

Gabriel shares his experiences of launching a cheesecake business that initially failed due to a lack of branding and marketing strategy.

Now, with the help of AI branding techniques, he's rebranding and preparing to relaunch with a renewed focus on brand identity and customer experience. This conversation dives deep into the importance of defining purpose, building brand pillars, and understanding the intricate balance between passion and practical business strategies.

TOPICS
- The initial challenges of starting Mama Jenny's Cheesecakes and the role of branding in its failure.
- The importance of brand identity and creating an emotional connection with customers.
- How AI branding and marketing strategies are being used to rebrand and relaunch the cheesecake business.
- The significance of building brand pillars and a mission-driven purpose for long-term success.
- Exploring different marketing approaches, including community building, subscription models, and the art of storytelling in branding.
- The journey of learning and growth from business failure to developing a solid marketing framework.
- Insights into balancing passion with pragmatic strategies in business development.

GUEST LINKS
Before the Rise: https://beforetheriseinc.com/
Gabriel Vangelatos Linkedin: https://www.linkedin.com/in/gabev316/
AI-Branding Partner Listing: https://aibranding.academy/before-the-rise-inc/

ADVERTISING LINKS
How to Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/