エピソード

  • EP24: The Secret to Successful Founder Marketing: Strategies, Challenges, Success Tips

    EP24: The Secret to Successful Founder Marketing: Strategies, Challenges, Success Tips
    2024/11/21

    Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers.


    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/


    Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/


    _______


    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amir Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into the dynamic world of founder-led marketing, unraveling its influence on brand success and exploring real-world examples like MailChimp, Barstool Sports, and Tesla. They discuss the unique advantages and challenges of founder-led branding, compare it to traditional marketing approaches, and examine the trend of building in public. Along the way, they analyze how personal branding and generational shifts shape marketing strategies and contribute to business growth.


    What You’ll Learn:

    • How founder-led marketing can build a brand’s identity—and when it can backfire
    • The pros and cons of personal branding and building in public
    • How founders like Elon Musk and Dave Portnoy shape their companies’ reputations
    • The challenges of scaling beyond a founder's influence
    • Creative debates about leveraging mascots versus human faces in branding
    • A behind-the-scenes look at Barstool Sports' founder-driven growth
    • Key strategies for transitioning from founder-led marketing to scalable systems

    The episode wraps up with a lively “Buy or Sell” segment, where the hosts debate hot takes on founder-led marketing strategies. If you're curious about how founders influence modern brands or want actionable tips for leveraging personal branding, this episode is for you!

    _______


    00:00 Teaser Trailer
    00:16 The Success and Pitfalls of Founder Led Brands

    00:59 The Slack Notification Dilemma

    02:09 Welcome to The ASOM Pod

    03:13 Deep Dive into Founder Marketing

    08:47 The Barstool Sports Story

    22:47 Building in Public: Strategy or Trend?

    25:32 Purpose of Building in Public

    25:53 Different Strategies of Building in Public

    26:04 Critique of Founder-Led Public Building

    26:25 Consumer Connection and Organic Social

    27:16 Examples of Successful Public Building

    27:52 Challenges and Misconceptions

    33:14 Scaling Beyond Founder-Led Marketing

    33:36 Barstool's Talent and Growth Issues

    40:25 Buy or Sell: Marketing Strategies

    45:56 Future Topics


    _____


    Follow Jimmy Kim at:

    X: https://www.twitter.com/yojimmykim

    Linkedin: https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at:

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at:

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
    続きを読む 一部表示
    48 分
  • EP23: Funding vs. Bootstrapping: An Entrepreneur's Biggest Decision

    EP23: Funding vs. Bootstrapping: An Entrepreneur's Biggest Decision
    2024/11/14

    Are you ready for BFCM? Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist! Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/ Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/ _______ In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amir Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into one of the most pivotal decisions for entrepreneurs: choosing between external funding and bootstrapping. They bring together insights from their own entrepreneurial journeys and perspectives from other founders, exploring how each approach shapes a business’s growth, control, and risk profile. What You’ll Learn: * The pros and cons of fundraising versus bootstrapping for new ventures * How growth speed and business control differ between funded and self-funded businesses * Key market trends, including crowdfunding and venture capital shifts * How economic cycles influence funding opportunities * Personal stories of fundraising wins, bootstrapping challenges, and lessons learned * Tips for assessing whether to raise capital or stick to bootstrapping based on your goals Whether you’re weighing funding options or simply interested in understanding how these choices impact long-term success, this episode offers a balanced guide to help entrepreneurs navigate growth, risks, and the evolving investment landscape. _______ 00:00 Teaser Trailer 00:09 Personal Experiences with Bootstrapping 00:43 Pizza Talk and Casual Banter 01:30 Starting the Podcast: Meet the Hosts 02:44 Fundraising vs. Bootstrapping: Key Considerations 10:22 Deep Dive: Timing and Growth in Fundraising 14:38 Investor Perspectives and Risk Tolerance 19:03 Mindset and Growth Strategies 26:01 Investor Relationships vs. Entrepreneurial Freedom 29:18 John's Acquisition Journey 30:17 The Freedom of Entrepreneurship 32:38 Bootstrapping Challenges and Strategies 36:18 Fundraising Failures and Lessons 42:19 The Future of Investment and SaaS 48:54 Buy or Sell: Business Insights 52:21 Closing Remarks and Future Topics _____ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
    続きを読む 一部表示
    55 分
  • EP22: 4 Must-Have eCommerce Marketing Tactics

    EP22: 4 Must-Have eCommerce Marketing Tactics
    2024/11/07

    It's time to prep for BFCM! Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist! Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/ Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/ _______ In this episode of the ASOM Pod, the hosts — Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) — explore their favorite marketing tactics and strategies, sharing both unconventional approaches and proven methods that have driven success in their own ventures. From using giveaways to fuel customer engagement to transforming customer service into a profit center, they reveal actionable insights that can elevate any marketing game. What You’ll Learn: * How to leverage giveaways to build engagement and brand loyalty * Why live video shopping is a powerful tool for connecting with audiences * Creative ways to use event marketing to build pre-launch excitement * How customer service can evolve into a profit center * Strategies to improve customer retention through win-back phone calls * How to adapt marketing tactics across different sectors, including SaaS Whether you’re looking to deepen customer engagement, increase retention, or just need fresh marketing inspiration, this episode is packed with actionable tactics to drive business growth. _______ 00:00 Recap of BattlGames Event 01:09 Introduction to the ASOM Pod 01:42 Meet the Hosts 02:53 Marketing Tactics Discussion 03:29 Giveaways as a Marketing Strategy 04:21 Live Video Shopping Experience 05:56 The Power of Giveaways 15:26 Creating a Buzz 17:59 Innovative Marketing in Restricted Industry19:31 Applying Marketing Tactics to SaaS 21:36 BattlBox's Customer Service Transformation 25:28 Retention Strategies and Customer Feedback 30:19 Event Marketing Strategies 35:40 Wrapping Up _____ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
    続きを読む 一部表示
    37 分
  • EP21: Why Startups Are Failing Faster Than Ever Before

    EP21: Why Startups Are Failing Faster Than Ever Before
    2024/10/31
    Why Startups Are Failing Faster Than Ever Before - EP21 It's time to prep for BFCM! Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist! Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/ Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/ _______ In this episode of the ASOM Pod, the hosts — Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into the realities of startup life, tackling the tough (and sometimes hard to swallow) truths about surviving in today’s economic landscape. We reveal why startups seem to be hitting roadblocks more than ever—thanks to issues like over-reliance on agencies, lack of financial savvy, and misaligned marketing tactics. But it’s not all doom and gloom; they share practical advice and actionable tips to help founders stay afloat and focus on what really matters. What You’ll Learn: Why genuine marketing matters more than flashy tacticsHow to boost financial literacy and why it’s essentialThe importance of product-market fit and adaptabilityWhy internal strategies often beat outsourcingThe hard but necessary decisions to ensure profitabilityHow founders can stay close to customers for real insightsA preview on the pros and cons of funding versus bootstrapping Whether you’re battling budget cuts, rethinking your customer approach, or just in need of some fresh motivation, this conversation will leave you ready to take on the next challenge with confidence! _______ 00:00 Happy Halloween! 01:46 Welcome to the ASOM Pod 02:09 Introduction of Hosts and Their Backgrounds 02:42 Creators Combine Community 03:14 Why Are Startups Dying Quicker Than Ever? 04:46 Challenges in Starting a New Business 11:05 Importance of Product Market Fit 12:01 Starting a New Agency: Lessons Learned 18:09 Current Economics and Their Impact on Startups 26:32 Challenges of Early-Stage Startups 27:29 Why Startups Are Failing Now 28:04 The Missteps of Pandemic-Era Companies 29:13 The Role of Investors and Founders 33:17 Marketing Failures in Modern Startups 43:43 Advice for Struggling Startups 49:37 The Importance of Financial Literacy 52:03 Conclusion and Future Topics _____ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
    続きを読む 一部表示
    53 分
  • EP20: Fundraising, Acquisitions, & Market Valuations — What to Know and Critical Mistakes to Avoid

    EP20: Fundraising, Acquisitions, & Market Valuations — What to Know and Critical Mistakes to Avoid
    2024/10/24
    Fundraising, Acquisitions, & Market Valuations — What to Know and Critical Mistakes to Avoid - EP20 It's time to prep for BFCM! Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist! Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/ Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/ _______ This week’s episode of the ASOM Pod celebrates 20 episodes of podcasting magic with a no-nonsense, real-talk dive into fundraising, valuations, and business strategy. Hosts Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) serve up personal stories, hard-earned lessons, and unfiltered advice on everything from startup funding to buying back businesses. If you’re a founder, operator, or just love a good business comeback story, this one’s for you. Listen in as the team breaks down: How Jimmy raised millions in startup funding—and the messy meetings along the way.Why EBITDA over revenue is key when it comes to business valuations.The wild story of John selling and buying back BattlBox—and why sometimes, the second time’s the charm.Build vs. Buy: When to develop in-house and when to purchase someone else’s solution.Why retention and recurring revenue are more valuable for valuations than hype.Planning for long-term wins—because sustainable growth beats overnight success every time.Future opportunities in elder care—an overlooked but promising market.How financial literacy empowers business leaders to make smarter decisions. This episode brings the perfect blend of real talk, practical tips, and founder energy. Whether you’re scaling, selling, or buying back, this conversation will leave you inspired and ready to take action. _______ 00:00 Intro and Episode Kickoff 00:14 Podcasting Success Rates and Milestones 01:00 Host Introductions and Show Overview 01:56 Community Engagement and Upcoming Events 02:28 Fundraising Journey and Challenges 04:40 Valuation Realities and Market Trends 10:04 Agency Valuations and Retention Strategies 15:28 Family Business Dynamics and Growth 20:54 Acquisition Stories and Lessons Learned 24:16 The Buyback Dilemma 25:57 Founder Stories: Tony Shea and Zappos 26:51 Amers Agency Journey 30:46 The Challenges of Acquisitions 38:43 The Importance of Distribution 39:11 Future Opportunities in Elderly Care 43:57 Concluding Thoughts and Advice _____ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
    続きを読む 一部表示
    47 分
  • EP19: The Surprising Truth About Influencer Marketing & Going Viral

    EP19: The Surprising Truth About Influencer Marketing & Going Viral
    2024/10/17
    EP19: The Surprising Truth About Influencer Marketing & Going Viral It's time to prep for BFCM! Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist! Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/ Thank you to Salvit Advisors for sponsoring the pod. Salvia Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/ _______ This week’s episode of the ASOM pod delivers a deep dive into the fascinating world of social media and influencer marketing. Hosts Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) unpack the emotional nuances of viral marketing, discuss strategic timing for content success, and explore how different platforms (hello, TikTok) play distinct roles in the social game. Listen in as the team discusses: How to create viral content by focusing on emotional connections and timing.Why platform selection matters and how different platforms drive distinct results.The differences between micro and macro influencers and how to leverage each.Why founders should build personal brands to stand out as thought leaders in B2B.How influencers can drive both retail foot traffic and online engagement.The importance of authenticity in building lasting connections with your audience.Why creators and influencers are different, and how that distinction matters.Predictions on future social media trends and the impact of upcoming tech mergers. Catch the episode and prepare to level up your influencer and social media strategy! _______ 00:00 ASOM Pod squad practices their clapping skills 00:13 Reflecting on Guest Appearances 00:32 Dream Guests for the Podcast 02:09 Introducing the ASOM Pod Team 03:06 Discussing the Creators Combine Community 03:31 Going Viral and Influencer Marketing 04:20 Emotional Connection in Viral Content 05:33 Visual Strategy for Viral Content 06:58 Timing and Platform for Viral Success 10:10 Influencer Marketing and Going Viral 11:25 Micro vs. Macro Influencers 23:44 Retail Influence and Community Engagement 26:36 Retail Traffic and Influencer Marketing 27:15 Managing Influencer Quality and Control 28:14 Collaborations and Content Creation 28:53 Influencers vs. Creators 30:57 The Future of the Creator Economy 36:42 B2B Influencer Strategies 40:02 The Evolution of Marketing and Sales 44:25 Event Marketing and Community Building 47:56 Conclusion and Next Episode Preview _____ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
    続きを読む 一部表示
    50 分
  • EP 18: Rebranding a Business – The Good, the Bad, and the Ugly (ft. Jen Gray)

    EP 18: Rebranding a Business – The Good, the Bad, and the Ugly (ft. Jen Gray)
    2024/10/11

    It's time to prep for BFCM! Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist!

    Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers.

    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/

    _______

    Get ready to uncover the secrets of successful rebranding in this tell-all episode of The ASOM Pod! 

Join industry powerhouses Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride), alongside special guest Jen Gray, SVP of Marketing at Recharge, as they pull back the curtain on what it really takes to transform a brand. From navigating financial literacy to adapting to fast-changing market dynamics, this episode is bursting with real talk and juicy insider tips.


    Listen in as the team:

    * Spills the tea on how to make your rebrand truly resonate with new audiences

    * Breaks down what Abercrombie did right and where JCPenney went oh-so-wrong

    * Shares the game-changing strategies for positioning products

    * Reveals how to turn customer feedback into rebrand fuel

    * Discusses the tricky balance between preserving brand legacy and embracing fresh, modern vibes

    * Dives into the nitty-gritty of leadership challenges during a rebrand—prepare for some hard truths

    * Debates the must-haves for aligning your team and keeping everyone hyped about the new direction


    Whether you're knee-deep in a rebrand or just thinking about shaking things up, this episode has the insights you didn’t know you needed. Expect stories, laughs, and a few “we’ve been there” moments. Don’t miss out—hit play and get ready to rethink your brand game!

    _______


    00:00 Post-Commerce Roundtable Reactions

    00:44 Welcome to the ASOM Pod

    01:12 Introducing the Hosts and Special Guest

    01:46 Jen Gray on Rebranding and Marketing

    02:53 Deep Dive into Rebranding Strategies

    04:08 Challenges and Insights in Rebranding

    07:21 The Importance of Mission and Connection

    21:34 Bryan’s Rebranding Journey with a Family Business

    27:18 Building Personal Connections in Branding

    27:56 Transitioning from a Restricted Industry to Pet Food

    28:22 Challenges with Farmer's Dog

    29:17 Rebranding Strategies and Success Stories

    35:09 Abercrombie's Major Rebrand

    39:56 JCPenney's Failed Rebrand Attempt

    46:33 Tips for Successful Rebranding

    52:07 Conclusion and Wrap-Up

    _______


    Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
    続きを読む 一部表示
    53 分
  • BONUS: Should We Remove the "e" From eCommerce (Hot or Not Edition) LIVE from Commerce Roundtable

    BONUS: Should We Remove the "e" From eCommerce (Hot or Not Edition) LIVE from Commerce Roundtable
    2024/10/03

    EP18: Should We Remove the "e" From eCommerce (Hot or Not Edition)


    It's time to prep for BFCM! Head to https://www.ASOMpod.com to subscribe and get your Must-Have DTC Black Friday & Cyber Monday Prep Checklist!


    Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers.


    Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.


    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs.Learn more at http://recharge.asompod.com/

    _______


    Get ready for a lively debate on the future of eCommerce—plus, we’re bringing back Hot or Not, the eCom edition, in this special live episode of The ASOM Pod, recorded at Commerce Roundtable San Diego!

    In this exciting episode, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into the evolution from eCommerce to unified commerce, but they also engage with a live audience, answering questions and getting real-time insights on the hottest trends reshaping the industry.

    This episode is packed with insights and includes a fun round of Hot or Not to debate retail, dropshipping, EBITDA, and more! Expect lively discussions, expert insights, and spontaneous moments as the crew explores:


    • Should we remove the “e” from eCommerce and fully embrace unified commerce?
    • What’s HOT or NOT in retail, dropshipping, and profitability (EBITDA)?
    • Why community and organic content are more essential than ever for brand loyalty.
    • How to build a brand that thrives with influencers and affiliates.
    • Fresh strategies for organic growth and staying competitive in today’s market.

    If you're curious about where commerce is headed and want to hear live audience Q&A that adds even more depth (and of course humor) to the conversation, this episode is an absolute must-watch. Don’t miss out on this dynamic, interactive session shaping the future of eCommerce!

    _______


    00:00 Teaser Trailer

    01:06 Welcome to the ASOM Pod

    01:33 Introductions

    02:07 Debate: Should We Remove the ‘e’ from eCommerce?

    02:45 Game Time: Hot or Not - Retail

    03:20 Discussion: The Realities of Retail

    07:43 Game Time: Hot or Not - Drop Shipping

    11:31 Debate: The Future of Drop Shipping

    12:20 Game Time: Hot or Not - EBITDA

    13:48 Discussion: The Importance of Profitability

    18:56 Game Time: Hot or Not - Community

    19:28 Discussion: The Rise of Community in Consumer Behavior

    21:25 Discussion: Building Community Through Influencers and Affiliates

    25:59 Game Time: Hot or Not - Organic Content

    29:12 Discussion: Innovative Strategies for Organic Growth

    35:01 Wrapping Up: Reflections and Future Plans

    _____


    Follow Jimmy Kim at:

    X: https://www.twitter.com/yojimmykim

    Linkedin: https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at:

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at:

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
    続きを読む 一部表示
    39 分