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  • How the Anaheim Ducks’ rebrand is winning on the ice

    How the Anaheim Ducks’ rebrand is winning on the ice
    2025/02/19

    CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a bite
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    21 分
  • How Verizon approaches Super Bowl marketing

    How Verizon approaches Super Bowl marketing
    2025/02/12

    VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX
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    22 分
  • How Eli Lilly is approaching GLP-1 marketing and what’s next

    How Eli Lilly is approaching GLP-1 marketing and what’s next
    2025/02/05

    Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
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    19 分
  • Why Anthropologie is starting its ad campaigns earlier than ever

    Why Anthropologie is starting its ad campaigns earlier than ever
    2025/01/29

    Whimsical brand began a Valentine’s Day push in late December
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    20 分
  • Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary

    Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
    2025/01/22
    President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
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    20 分
  • How DTC brand Rothy’s uses its community as a focus group

    How DTC brand Rothy’s uses its community as a focus group
    2025/01/15

    CMO Jamie Gersch talks about product innovations from listening to customers
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    21 分
  • How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

    How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
    2025/01/08

    Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
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    25 分
  • How marketers responded to 2024's biggest social trends

    How marketers responded to 2024's biggest social trends
    2024/12/18

    Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
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    27 分