エピソード

  • How Alloy Women’s Health is removing stigmas around menopause
    2024/11/20

    Four-year-old brand strives to bridge the communication gap around female-focused health care

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    21 分
  • How focusing on the movable middles fuels short-term growth and long-term sustainability
    2024/11/18

    TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people

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    15 分
  • How Puma’s new senior VP of marketing is building the brand
    2024/11/13

    Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna

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    21 分
  • Getting the most from your ad agency
    2024/11/06

    Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

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    21 分
  • Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management
    2024/10/30

    Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

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    26 分
  • How Trustpilot’s TrustScore builds consumer confidence and drives brand growth
    2024/10/28

    VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

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    16 分
  • Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list
    2024/10/23

    Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

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    22 分
  • Behind the creation of Hi-Chew's first mascot
    2024/10/16

    Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

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    21 分