AdTechGod sits down with Kevin Salguero

Kevin is the Director of Programmatic Operations at Univision.

Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising.

He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers.

He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer.

Thank you to Live Intent and AdLib for sponsoring this episode.

In this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry.

He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance and potentially lead to a new era of competition and innovation.

Adam breaks down the antitrust case, comparing it to the Standard Oil and Microsoft cases, and explains how Google's control over the tech stack and data prevents competition and stifles innovation.

He predicts that Google will likely be broken up, but the extent of the breakup remains uncertain. Adam believes that breaking up Google will lead to more choices, openness, and innovation in the industry. He also emphasizes the importance of treating everyone in the industry as equals and fostering better relationships.

For more information on the Google antitrust case please subscribe to monopoly.marketecture.tv

Thanks to Live Intent for sponsoring this episode.

Episode 45 with special guest Alena Morris

Alena Morris is the Associate Vice President, Product Marketing at PubMatic

In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career.

She discusses how the leadership at her company has not only empowered her but also encouraged innovation and personal growth. Alena emphasizes how she strives to emulate this approach in her own leadership style, focusing on fostering an environment where people are encouraged to learn, grow, and innovate. Join us as Alena shares valuable insights on leadership and the importance of empowering your team.

Thank you to Liveintent for sponsoring this episode.