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  • Ep. 131 Scott Ensign of Butler/Till: The Blueprint for Trust-Driven, Future-Ready Agencies

    Ep. 131 Scott Ensign of Butler/Till: The Blueprint for Trust-Driven, Future-Ready Agencies
    2026/04/27
    Scott Ensign, Chief Strategy Officer at Butler/Till, shares how a fully employee-owned agency drives innovation, transparency, and growth. From building trust in digital advertising to leveraging AI and agentic media, Scott breaks down how agencies can stay ahead while delivering real value to clients. Takeaways Butler/Till is 100 percent employee-owned, aligning incentives across teams and clients Innovation in media requires breaking traditional planning cycles AI should focus on building trust, not just efficiency Transparency is a core differentiator in agency-client relationships Innovation funds help test new strategies without risking core budgets Chapters 00:00 Introduction to Scott Ensign and Butler/Till 00:50 Career journey and why Scott stayed for 7 years 02:30 How employee ownership works at Butler/Till 04:20 What a Chief Strategy Officer actually does 06:10 Scott’s path through digital media and strategy 08:20 The future of digital advertising and AI 11:40 Transparency in partnerships and data 13:50 The Innovation Fund and why it matters 17:50 Real-world AI and agentic media testing 20:00 Closing thoughts and industry outlook Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 分
  • When Agents Become the Customer

    When Agents Become the Customer
    2026/04/24
    Jeremiah Owyang, General Partner, Blitzscaling Ventures, explains how AI agents representing consumers and business decision-makers are reshaping the relationship between marketers, publishers, and advertisers. As agents increasingly control discovery and purchasing decisions, traditional marketing strategies break down and must be reimagined. The talk outlines the five AI cultures companies need to adopt internally to compete in this new landscape. It also shows how the marketing funnel evolves when agents, not humans, become the primary decision-makers. The session closes with real-world examples and a clear prediction for the future of AI-driven marketing. Takeaways AI agents will increasingly act as the primary decision-makers for consumers The AI-first approach prioritizes using AI before hiring humans AI-native startups are achieving up to 10x revenue per employee The customer journey is shifting from human-driven to agent-driven decisions Ads may disappear or evolve into AI-to-AI negotiations Chapters 00:00 Introduction to AI agents becoming customers 01:00 What is the agentic economy 02:30 Real-world examples of AI agents in action 04:30 The five AI cultures explained 06:30 The AI-first method (Adopt, Build, Hire) 07:30 Shopify case study and AI adoption 09:30 Revenue per employee and AI-native advantage 10:50 The agentic thesis and future of the internet 12:30 Why ads may disappear in an AI-driven world 13:00 What an AI agent actually is 14:50 The AI agent ecosystem explained 19:20 How the customer decision funnel is changing 21:30 AI agents making decisions for consumers 22:30 Web4 and the agentic internet 24:00 Real-world startups building agent-driven companies 26:20 Key insights and future outlook Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Bonus Episode: Building the Heart of advertising: Jay Wolff on Community, Access, and 212NYC Future!

    Bonus Episode: Building the Heart of advertising: Jay Wolff on Community, Access, and 212NYC Future!
    2026/04/22
    Jay Wolff, President at 212NYC, joins the AdTechGod pod to share his 20+ year journey in digital advertising and how he is helping shape the largest ad community in New York. From making industry access more affordable to rebuilding post pandemic networking, Jay dives into the power of human connection in an AI driven world, the rise of Gen Z influence, and what is next for the ad tech ecosystem. Takeaways Community and human connection remain critical even as AI transforms the industry 212NYC focuses on accessibility and affordability for emerging professionals Diverse programming helps engage different audiences across career stages Gen Z and the influencer economy are reshaping marketing strategies. Simplicity and consolidation will define the future of ad tech platforms AI, search evolution, and robotics will influence the next wave of innovation Chapters 00:00 Introduction to Jay Wolff and 212NYC 01:30 Jay’s 20+ year journey in digital advertising 03:00 Making industry access affordable and inclusive 05:00 Rebuilding networking after the pandemic 07:00 Event strategy and engaging diverse audiences 10:30 Growth of 212NYC and community impact 12:30 The future of ad tech: AI, simplicity, and consolidation 15:30 Influencer economy and Gen Z trends 18:30 Emerging tech: AI saturation and robotics 20:30 How to join and get involved with 212NYC Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 分
  • Ep. 130 The Power Flip: Joe Zappa on Why Leaders Must Become the Media

    Ep. 130 The Power Flip: Joe Zappa on Why Leaders Must Become the Media
    2026/04/21
    Joe Zappa, Founder and CEO of Sharp Pen Media, joins the AdTechGod Pod to break down how modern media has shifted power from institutions to individuals and why executives must become evangelists for their own brands. From building in public to leveraging social platforms effectively, Joe shares how CEOs and industry leaders can drive awareness, generate inbound leads, and shape narratives in today’s ad tech landscape. The conversation also explores AI in content creation, the rise of commerce media, and where the industry is heading next. Takeaways - Power in media has shifted from institutions to individuals - CEOs should act as chief evangelists for their companies - A consistent narrative is key to effective personal branding - Sharing insights builds trust more than self-promotion - Social media drives inbound leads when used authentically - AI is a tool, but human input is essential - Commerce media, AI, and CTV are key industry trends - Differentiation comes from people as much as products Chapters 00:00 Introduction to Joe Zappa and Sharp Pen Media 01:10 Joe’s background and founding his company 02:00 The shift from institutions to individuals 03:40 Why executive evangelism works 05:00 Building a strong brand narrative 06:00 Social media as a growth engine 08:00 Personal vs professional content strategy 09:30 Traditional PR vs modern communication 11:00 Differentiation in ad tech 12:40 AI content: value vs “AI slop.” 15:30 Trends: CTV, AI, and commerce media 17:20 Joe’s business growth and future focus Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分
  • Rethinking Your Brand Growth Framework to Maximize Influence

    Rethinking Your Brand Growth Framework to Maximize Influence
    2026/04/17
    Joanna O'Connell, Chief Intelligence Officer, Omnicom Media Group, breaks down the new brand growth framework, why emotional connection matters more than ever, and how marketers must adapt to Gen AI, shifting trust, and ad avoidance. Takeaways Consumers are influenced by more sources than ever Information asymmetry is gone Trust is shifting from institutions to people and AI Attention is fragmented and declining Gen AI is now an influencer and gatekeeper Ad avoidance is a major barrier Economic pressure is reshaping buying behavior Traditional brand frameworks are no longer enough Emotional connection is now critical Brands must market to both people and machines Chapters 00:00 Introduction to the AdTechGod Pod and Joanna O’Connell 00:23 Why this conversation matters in today’s media landscape 02:05 How consumer influence has evolved 03:18 The explosion of information 03:49 The death of information asymmetry 04:26 The new trust economy 04:59 Fragmented attention and digital overload 05:28 Gen AI as a new influencer 06:14 The reality of ad avoidance 06:25 Economic pressures shaping consumer behavior 08:05 What a brand means today 09:10 The growing disconnect between brands and consumers 10:33 Brand versus performance marketing tension 11:44 Rethinking the brand growth framework 11:58 The evolution of physical availability 13:06 The challenge of mental availability 14:10 Introducing emotional availability 15:53 Building real consumer connection 17:37 The new three-pillar brand model 18:11 Practical strategies for modern brands 19:56 Marketing to people and machines 20:09 Where brands should show up today 21:53 The rise of AI-driven discovery 22:24 Final framework and closing thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 分
  • Bonus episode From Impressions to Attention: Inside Viant’s TVision Deal

    Bonus episode From Impressions to Attention: Inside Viant’s TVision Deal
    2026/04/15
    Learn how Viant’s acquisition of TVision is intended to reshape advertising measurement, with a focus on bringing attention metrics and deeper insights into media buying. As brands continue searching for more effective ways to evaluate campaign performance, this move reflects an effort to shift toward measuring real viewer engagement. In this interview, we explore what the acquisition is designed to achieve and what it could mean for the future of advertising measurement. Featuring Tim Vanderhook, CEO of Viant, and Yan Liu, CEO and Co-founder of TVision, this episode examines developments in TV measurement, the role of attention metrics, and how these approaches may influence evolving advertising strategies. Chapters 00:00 Introduction to Viant's Acquisition of TVision 01:34 Understanding TVision's Unique Approach 05:11 Viant's Strategy and Market Positioning 10:21 The Importance of Independent Measurement 13:22 Panel-Based Data Collection and Its Implications 14:47 Attention-Adjusted CPMs and Pricing Models 17:12 Integration Timeline and Future Developments 19:06 Excitement for the Future with Viant Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 分
  • Ep. 129 From Operator to Industry Voice, Why Automation Still Needs a Human with Eric Tilbury

    Ep. 129 From Operator to Industry Voice, Why Automation Still Needs a Human with Eric Tilbury
    2026/04/14
    In this episode of the AdTechGod Pod, Eric Tilbury, Senior Director of Ad Operations and Product Solutions at Inuvo, Inc, shares his extensive experience in the ad tech industry. He discusses the importance of operational knowledge, the impact of AI on ad operations, and how building a personal brand can enhance professional growth. Eric emphasizes the need for human oversight in automated systems and the significance of transparency in advertising. The conversation also touches on the evolving landscape of ad tech and the role of social media in shaping industry narratives. Takeaways Eric Tilbury has been with Inuvo, Inc for over 13 years, showcasing loyalty and belief in the product. Operational knowledge is crucial for understanding what works in ad tech. Building a personal brand can significantly enhance professional opportunities. AI will streamline ad operations but requires human oversight for effective results. The ad tech industry needs to focus on educating buyers to improve decision-making. Quality in advertising is subjective and varies between buyers. Social media can be a powerful tool for lead generation and professional growth. Transparency in ad operations is essential to maintain trust in the industry. Automation in ad tech should not replace the need for human insight and judgment. Engaging in respectful dialogue on social media can foster positive relationships and knowledge sharing. Chapter 00:00 Introduction to Eric Tilbury and his 13-plus-year journey at Inuvo, Inc 02:30 The advantage of being in the weeds in ad operations 04:00 Why operational knowledge beats high-level strategy alone 07:50 From unknown to industry voice: Eric’s social media journey 09:30 The e-bike experiment that sparked his content strategy 12:00 The 3 pillars of social media success: likability, knowledge, and controversy 15:00 Why respectful disagreement builds stronger authority 16:40 Fixing ad tech starts with smarter buyers 17:20 AI in ad ops hype vs reality 18:00 Why automation still needs human expertise 20:30 Black boxes, transparency, and trust in programmatic 22:00 Why AI should not fully control ad budgets 23:30 Predictions for automation in 2026 27:00 Programmatic pitfalls, ID fraud, and blind buying 33:30 Final thoughts and industry impact Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • How Betches Built a Media Brand Through Humor and Cultural Insight

    How Betches Built a Media Brand Through Humor and Cultural Insight
    2026/04/10
    At Marketecture Live III, Aleen Dreksler, Co-founder and CEO of Betches Media, discusses how a college blog evolved into a large-scale entertainment brand. She shares insights on understanding audience behavior, adapting across platforms, and using humor and relatability to connect with women. The conversation also touches on Betches Sports, brand collaborations, and the company’s direction moving forward. Takeaways Betches focused on understanding real experiences rather than targeting demographics Humor plays a key role in audience engagement and brand connection A consistent voice helps build long-term loyalty Growth came from adapting to platforms where audiences already spend time Relatable content helps audiences feel understood Cultural relevance is more effective than traditional advertising approaches There is an underserved space in how women engage with sports content The company operates across both media and creative work with brands Chapters 00:00 Introduction to the episode and Betches Media 01:37 Origins of Betches as an anonymous college blog 03:02 Early gap in women’s content and tone of voice 05:14 Growth into a larger media brand 05:42 Expanding across platforms 07:20 Focusing on psychographics over demographics 08:15 Maintaining a consistent brand voice 09:09 Reaching different generations 10:44 Launching Betches Sports 12:33 Working with brands 14:04 Evolution of the business model 14:33 The role of humor in marketing 16:15 Future direction of Betches 17:32 Reflections and advice Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分