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  • Ep 148: WURL’s Mikey Garcia on How AI and Contextual Intelligence Are Reshaping CTV Advertising

    Ep 148: WURL’s Mikey Garcia on How AI and Contextual Intelligence Are Reshaping CTV Advertising
    2026/08/19
    Mikey Garcia, VP of Advertising Engineering at Wurl, joins host AdTechGod to explore how AI, contextual intelligence, and FAST are reshaping connected TV advertising. They discuss scene-level targeting, smarter CTV signals, ad relevance, overlay ads, and why contextual advertising could unlock the next wave of CTV ad spend. Takeaways: AI is making scene-level contextual targeting in CTV more accurate and scalable. FAST enables real-time contextual signals that can better match ads to what viewers are watching. Whirl found viewers changed channels 60% more when ads were irrelevant. Contextual works best alongside audience targeting, adding relevance and improving performance. Better content intelligence could drive more transparency, smarter buying, and greater CTV ad spend. Chapters:00:00 Welcome to the AdTechGod Pod00:54 Meet Mikey Garcia of Wurl 01:27 From Maker Studios to a Career in Product04:02 The Startup Lesson That Changed Mikey's Career04:49 Joining Wurl and Building Streaming Products05:40 From Creator Technology to Advertising07:47 AppLovin, Wurl and the Meaning of Contextual CTV09:29 How AI Changed Contextual Advertising10:38 Bringing Scene-Level Signals to the Bid Stream12:35 Why FAST Is Built for Real-Time Contextual Targeting14:14 Can Contextual Targeting Work for VOD?15:13 Contextual Advertising for Media Planners16:19 Why Irrelevant Ads Make Viewers Tune Out17:45 The Future of Contextual CTV20:25 Why Contextual Is Reaching a Turning Point21:43 Overlay Ads and the Next CTV Ad Experience22:47 Programmatic Product Placement and AI23:41 Why AI Still Needs Human Oversight24:37 Final Thoughts from Mikey Garcia25:28 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Ep. 147: The Partnership Layer of AI with Google’s Ravi Viswanathan

    Ep. 147: The Partnership Layer of AI with Google’s Ravi Viswanathan
    2026/08/18
    AdTechGod sits down with Ravi Viswanathan, Strategic Partnerships Lead at Google, to discuss his journey from software engineering to partnerships, more than a decade at Google, and how AI could reshape advertising. They explore generative creative, new ad-supported business models, consumer value exchange, and Ravi’s approach to building trusted partnerships. Takeaways: A technical background can create credibility and deeper trust in strategic partnerships. AI’s impact extends beyond productivity into creative generation and entirely new advertising experiences. Advertising could increasingly subsidize services such as mobile plans, hardware, and other everyday costs. Successful ad-supported models require a transparent and fair value exchange with consumers. Great partnerships begin by understanding the partner’s problem rather than focusing on what you want to sell. Curiosity, technical fluency, and trust can lead to stronger client relationships and long-term career growth. Chapters:00:00 Welcome to the AdTechGod Pod00:13 Meet Ravi Viswanathan, Strategic Partnerships Lead at Google01:12 Ravi’s Career Journey: Engineering to Strategic Partnerships04:07 Why Technical Knowledge Matters in Partnerships05:05 Why Ravi Has Stayed at Google for 11 Years07:30 The Continuing Evolution of Advertising08:09 How AI Is Changing Careers and Advertising10:02 AI-Powered Pricing, Targeting, and Generative Creative10:40 Will Consumers Accept Fully AI-Generated Advertising?14:22 What’s Next for Advertising?16:10 Advertising Across New Screens and Consumer Touchpoints17:27 The Future of Ad-Supported Business Models20:07 Creating a Fair Value Exchange for Consumers20:45 Misconceptions About Working With Google22:38 Ravi’s Career and Partnership Advice24:23 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Ep. 146: Where Investors See Opportunity with Josef Najm of Thomson Reuters Ventures

    Ep. 146: Where Investors See Opportunity with Josef Najm of Thomson Reuters Ventures
    2026/08/11
    Josef Najm, Principal Investor at Thomson Reuters Ventures, will discuss his career journey from MediaMath and global brands to venture investing. Josef shares what investors look for in founders, the technologies that stand out, the impact of AI on advertising, and where he sees the biggest opportunities for startups over the next five years. Takeaways: Josef Najm shares his journey from MediaMath, L'Oréal, and Diageo to Thomson Reuters Ventures. Learn how venture investors evaluate founders, products, and market timing. Discover why clean data, AI workflows, creator economy, and trust are shaping the future of ad tech. Hear Josef's predictions for AI agents, industry consolidation, and startup opportunities over the next five years. Chapters:00:00 Introduction00:17 Meet Josef Najm, Principal Investor at Thomson Reuters Ventures00:48 Josef's Career Journey into Ad Tech05:23 Transition into Venture Capital08:23 What Makes a Great Founder?11:10 Identifying Long-Term AI & Ad Tech Opportunities17:33 The Rise of the Creator Economy19:24 Separating Innovation from Industry Hype22:49 When Is the Right Time to Raise Funding?29:10 The Future of AI, Data & Ad Tech34:52 Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 分
  • Ep. 145 Why Creative Still Wins with Big Happy CEO Jonathan Frohlinger

    Ep. 145 Why Creative Still Wins with Big Happy CEO Jonathan Frohlinger
    2026/08/04
    Jonathan Frohlinger, CEO of Big Happy, shares why creative remains advertising's biggest competitive advantage. From building high-impact 3D and CGI campaigns to discussing the future of mobile, digital out-of-home, and AI, Jonathan explains how brands can stand out in an increasingly crowded marketplace. Takeaways Jonathan shares his journey from Starcom and Verve to founding Big Happy. Why creative is still the biggest driver of advertising effectiveness. How CGI and 3D advertising help brands stand out and improve recall. Why emotion is processed before logic and what that means for marketers. The role of mobile and digital out-of-home in modern media strategies. Why creative matters more than targeting once the right audience is reached. How AI should enhance creativity instead of replacing it. Why brands should focus on outcomes instead of simply being "AI-powered." Leadership lessons from growing Big Happy over the past seven years. Advice for marketers looking to build successful careers in advertising and technology. Chapters 00:00 Introduction to Jonathan Frohlinger & Big Happy 01:08 Jonathan's journey into advertising and founding Big Happy 03:18 What Big Happy does and its unique value proposition 04:02 Why high-impact creative and CGI capture attention 06:45 The emotional science behind memorable advertising 08:03 Why brands buy on emotion but stay for performance 09:22 Mobile and digital out-of-home as growth channels 10:55 Creative vs. targeting: Which matters more? 12:20 The future of mobile advertising and media investment 15:25 What's next for mobile, DOOH, and ad tech 16:02 AI's impact on creativity and advertising workflows 19:40 AI hype versus real business value 24:20 Scaling Big Happy and building a strong company culture 27:02 Closing thoughts and farewell Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Ep 144: Beehiiv’s Creator Operating System with Tyler Denk

    Ep 144: Beehiiv’s Creator Operating System with Tyler Denk
    2026/07/28
    AdTechGod sits down with Tyler Denk, Co-Founder & CEO of beehiiv, to discuss how beehiiv evolved from a newsletter platform into a complete creator operating system. Tyler shares lessons from Morning Brew, why creators should own their audience, AI's role in publishing, and how beehiiv is reshaping newsletter and podcast monetization. Takeaways: Tyler shares how Morning Brew inspired the creation of beehiiv. Learn why owning your audience matters more than relying on social platforms. Discover how AI and automation are simplifying creator workflows. Hear how beehiiv is expanding into podcasts, communities, and advertising. Learn how the beehiiv Ad Network helps creators monetize newsletters of every size. Chapters:00:00 Introduction to Tyler Denk & beehiiv00:41 Tyler's journey from Morning Brew to founding beehiiv05:13 Reinventing newsletter publishing and growth07:46 Website builder, SEO, and content automation09:42 AI tools, MCP, and creator workflows11:05 The future of AI for content creators13:03 Building an all-in-one creator operating system15:35 Why creators should own their audience18:14 Social media strategy and platform integrations19:49 Inside the beehiiv Ad Network and newsletter monetization22:59 Helping small publishers earn advertising revenue24:57 Final thoughts and Tyler's personal newsletter Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Ep. 143: AI-Powered Content Automation, Creative Personalization with Andrew Swinand

    Ep. 143: AI-Powered Content Automation, Creative Personalization with Andrew Swinand
    2026/07/21
    AdTechGod sits down with Andrew Swinand, CEO of Inspired Thinking Group (ITG) and former CEO of Publicis Groupe Creative U.S. and Leo Burnett. Andrew shares how AI-powered content automation is helping global brands produce personalized creative at scale, reduce production costs by 50%, cut campaign timelines from 8 weeks to 2 weeks, and drive stronger marketing performance. They discuss operational AI vs generative AI, the future of agencies, creative effectiveness, personalization, and why the next decade may bring a creative renaissance instead of creative replacement. Takeaways AI-powered content automation is enabling brands to create personalized content at an unprecedented scale. ITG helps global brands localize campaigns across languages, markets, and audiences using AI. Brands are reducing production costs by roughly 50% while significantly speeding up go-to-market timelines. Operational AI delivers more immediate ROI than purely generative AI use cases. Most companies already possess valuable creative assets but struggle to find and utilize them efficiently. Effective personalization is not about one-to-one marketing but identifying "meaningful breaks" within audiences. Creative quality remains critical despite AI advancements. The future agency model will focus more on strategy, insights, and creative concepts while automation handles production. AI will eliminate repetitive production work but increase demand for higher-quality creative thinking. Andrew predicts a creative renaissance driven by the abundance of AI-generated content. Chapters00:00 Introduction & Welcome01:01 Andrew Swinand's Career Journey04:36 From Publicis & Leo Burnett to ITG06:20 What Inspired Thinking Group (ITG) Does07:43 How AI Transforms Content Production09:10 Cutting Costs, Speeding Up Campaigns & Personalization at Scale11:00 Why More Creative Variations Drive Better Performance12:42 Operational AI vs Generative AI15:18 AI-Powered Asset Organization & Content Discovery17:03 The Right Way to Personalize Advertising20:00 Why Creative Matters More Than Ever21:28 The Future of Agencies in an AI World23:28 AI Slop, Content Overload & Marketing Challenges26:36 What Marketers Are Overhyping About AI27:03 Andrew's Vision for Advertising in 5 Years28:23 Final Thoughts & Wrap-Up Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Ep. 142: Programmatic Was Just the Beginning with Adam Soroca

    Ep. 142: Programmatic Was Just the Beginning with Adam Soroca
    2026/07/14
    Entrepreneur and former Magnite Chief Product Officer, Adam Soroca, joins AdTechGod to discuss his journey building ad tech infrastructure, the evolution of programmatic advertising, lessons from Magnite's growth, and why AI-driven agentic workflows could fundamentally transform media buying over the next few years. Takeaways Adam shares his journey from Wall Street to founding nToggle and leading product at Magnite. Learn why AI is shifting from workflow automation to completely rethinking advertising infrastructure. Discover how proprietary data, buyer agents, and AI-powered orchestration will shape the future of ad tech. Adam explains why proprietary data and supply position will become the biggest competitive advantages as AI transforms programmatic advertising. Learn how future AI-powered buyer agents could replace traditional campaign workflows and create a more autonomous, outcome-driven advertising ecosystem. Chapters:00:00 Introduction to Adam Soroca01:51 From Wall Street to Building Products05:40 The Birth of nToggle and Traffic Shaping08:18 Startup Lessons and Trusting Your Convictions10:52 Inside Magnite's Product Evolution and CTV Growth14:23 Cannes Lions: The Biggest AI Trends in Ad Tech17:35 Why Agentic AI Could Transform Media Buying20:53 Rethinking Advertising Beyond Human Workflows22:08 AI's Impact on Creative and Agencies24:50 What's Next for Adam Soroca25:58 The Future of Data, Buyer Agents, and New Media Lanes32:32 Where Ad Tech Is Heading Next Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • Ep. 141: Why Mobile Advertising Is Still Undervalued with Liftoff’s Casie Jordan

    Ep. 141: Why Mobile Advertising Is Still Undervalued with Liftoff’s Casie Jordan
    2026/07/07
    Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile, joins AdTechGod to discuss Liftoff Mobile's IPO, the evolution of programmatic advertising, AI-powered creative optimization, the future of mobile app advertising, and why mobile remains the most undervalued advertising channel. Casie also shares her career journey, leadership lessons, and advice for women building careers in ad tech. Takeaways Liftoff Mobile's IPO marks a major milestone for the mobile advertising industry. AI is transforming mobile advertising through creative personalization and campaign optimization. Human creativity remains essential alongside generative AI. Mobile advertising continues to be one of the industry's most underpriced opportunities. Liftoff Mobile's unique DSP, SSP, and exchange ecosystem creates valuable data advantages. Transparency and direct publisher relationships are becoming increasingly important. Strong company culture and leadership played a key role in Casie's career growth. Preparation, confidence, and mentorship are critical for women succeeding in ad tech. Chapters00:00 Introduction: Meet Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile01:48 Liftoff Mobile's IPO and what it means for the company03:50 Casie's career journey from publishing to ad tech09:19 From Twitter and MoPub to joining Liftoff Mobile13:44 What an SVP of Programmatic Exchange actually does16:47 How AI is changing programmatic advertising19:19 Balancing AI with human creativity in ad creative21:55 Inventory transparency and publisher trust24:47 Why mobile advertising is still the most undervalued advertising channel27:46 Liftoff Mobile's unique exchange, AI infrastructure, and competitive advantage29:47 Career advice and leadership lessons for women in ad tech32:33 Final thoughts and closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分