エピソード

  • Beyond Retail Media: Connected Commerce with Pacvue’s Tommy Burton

    Beyond Retail Media: Connected Commerce with Pacvue’s Tommy Burton
    2026/09/15
    AdTechGod joined Tommy Burton, VP, Global Partnerships at Pacvue, to discuss the evolution of retail media, his experience at Amazon Ads, and how AI and automation are changing commerce. They explore measurement challenges, Amazon Business, agentic shopping, CTV, and what’s next for brands navigating the growing commerce media landscape. Takeaways: Retail media remains fragmented across platforms and retailers. Measurement continues to be a major challenge for brands. AI is making commerce data easier to access and understand. Automation helps advertisers save time and improve campaign performance. Agentic shopping is changing how consumers discover products. Commerce data is connecting branding, CTV, and performance marketing. Retail media is evolving toward a more connected commerce ecosystem. Chapters:00:00 Introduction00:13 Meet Tommy Burton, VP, Global Partnerships at Pacvue01:13 Tommy’s Journey Through Yahoo, AOL and Amazon02:44 Joining Amazon Ads and the Rise of Retail Media04:26 Key Lessons From Building Amazon DSP05:58 From Amazon to Pacvue08:06 What Pacvue Does for Brands and Agencies09:28 Is Retail Media Still in Its Early Stages?11:14 Fragmentation and the Retail Media Measurement Challenge13:09 How Pacvue Is Using AI14:58 Unlocking the B2B Opportunity With Amazon Business17:12 Automation, Reach and Conversion Results19:04 What’s Next for Commerce Media?19:35 Agentic Shopping and the Future of Product Discovery20:24 Connecting Media to the Point of Purchase21:12 CTV, Branding and Performance Marketing23:23 Why Commerce Data Could Break Down Media Silos23:56 Where to Connect With Tommy and Pacvue Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    25 分
  • Ep 150: Apps, Ops and OEM with Mike Brooks

    Ep 150: Apps, Ops and OEM with Mike Brooks
    2026/09/08
    AdTechGod sits down with Mike Brooks, Founder of Brooks Industries, to explore the convergence of CTV and mobile apps, the future of TV data, performance CTV, product-market fit, and how AI is creating new opportunities across advertising. Interested in sponsoring the show? Contact ⁠ http://marketecturemedia.com Takeaways: CTV and mobile apps are converging: Mike sees significant opportunity as the app and connected TV ecosystems increasingly overlap. TV data is still evolving: Advances in streaming and ACR data could unlock a new generation of advertising products and targeting capabilities. Product-market fit comes first: Startups need to focus on solving a specific problem instead of chasing every new opportunity. Performance CTV has real potential: Mike believes TV can drive measurable installs and conversions, particularly for mobile-first brands looking beyond traditional acquisition channels. AI is making big data actionable: Mike sees practical AI value in modeling large datasets and turning complex signals into useful insights for advertisers and streaming companies. Chapters:00:00 Welcome to the AdTechGod Pod00:13 Meet Mike Brooks01:05 Mike’s Journey Through Apps, Ad Tech, and CTV05:06 Building Partnerships at LG Ad Solutions06:10 The Convergence of CTV and Mobile Apps08:27 What the Industry Is Underestimating08:58 The Future of TV and Streaming Data11:54 Why Product-Market Fit Matters13:48 The Power of Focus for Startups16:33 Is Performance CTV Really the Future?18:06 Using CTV to Drive Installs and Conversions20:00 Rethinking the “Performance TV” Label21:58 AI’s Role in Advertising and Consulting24:25 Final Thoughts and How to Connect Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    28 分
  • Beyond the Genre: Bill Condon on Gracenote’s Vision for CTV Transparency

    Beyond the Genre: Bill Condon on Gracenote’s Vision for CTV Transparency
    2026/09/09
    AdTechGod is joined by Bill Condon, Head of Global Advertising Sales at Gracenote, to discuss why content-level transparency is becoming essential in connected TV advertising. They explore how Gracenote’s content intelligence gives advertisers a clearer picture of where their ads appear, improves brand suitability, and helps identify premium inventory. Bill also discusses the importance of persistent content signals, the rise of truly live sports inventory, Gracenote’s work with The Trade Desk and other programmatic platforms, and what’s next for CTV advertising. Takeaways: CTV needs greater transparency: Advertisers need clearer visibility into where their ads actually run. Content intelligence goes deeper: Gracenote provides detailed signals beyond broad genre categories. Better brand suitability: Content-level data helps brands choose what to align with or avoid. Transparency benefits buyers and publishers: Advertisers gain control while premium publishers can better demonstrate their value. “Live live” matters: More precise signals help distinguish truly live sports from other sports content. Content signals are becoming essential: Gracenote is bringing its content intelligence into major programmatic platforms. Outcomes are next: Content intelligence could help improve purchase intent, brand favorability, and campaign performance. Chapters:00:00 Welcome to the AdTechGod Pod00:13 Introducing Bill Condon of Gracenote01:26 Bill’s Journey to Gracenote03:13 The Convergence of Streaming and Traditional TV03:42 Do Advertisers Really Know Where Their Ads Run?05:17 Why CTV Still Has a Transparency Problem06:40 Gracenote’s Content Intelligence and Metadata08:23 Going Beyond Basic Genre Targeting09:01 Building a Deeper Content Graph10:42 Brand Suitability and Show-Level Signals11:22 Persistent Content Signals Across Platforms13:15 Three Key Use Cases for Content Intelligence14:09 Transparency, CPMs and the True Value of Inventory15:25 Show-Level Reporting and Post-Campaign Validation16:02 How Content Signals Benefit the Sell Side17:55 Why Premium Publishers Benefit From Transparency19:13 Dos Equis, Dentsu and the Power of “Live Live” Sports21:32 Gracenote’s Partnership With The Trade Desk24:02 The Future of Connected TV Advertising25:40 Connecting Content Intelligence to Outcomes26:22 Why Transparency Will Shape the Future of TV Advertising28:39 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    30 分
  • Ep 149: From Amazon to AI-Powered Commerce with Marissa Ramirez of ShopSense AI

    Ep 149: From Amazon to AI-Powered Commerce with Marissa Ramirez of ShopSense AI
    2026/09/01
    AdTechGod is joined by Marissa Ramirez, Chief Commercial Officer at ShopSense AI, to discuss her journey from Amazon to the startup world, how AI is connecting content with commerce, the future of shoppable CTV, and why better ad experiences could help strengthen the open internet. Interested in sponsoring the show? Contact ⁠ http://marketecturemedia.com Takeaways: Marissa shares how her decade at Amazon shaped her approach to building and scaling ad tech products. ShopSense AI uses specialty AI to connect inspiration across video, audio, images, and text to commerce opportunities. Better, more relevant ad experiences could help the open internet compete with walled gardens. Shoppable CTV needs to go beyond simply adding QR codes and create more intentional consumer experiences. Specialty AI models could play an increasingly important role in media planning, creative, commerce, and advertising infrastructure. Chapters:00:00 Welcome to the Ad Tech God Pod00:47 Marissa Ramirez’s Journey Into Ad Tech03:07 Building and Scaling Products at Amazon04:04 What Kept Marissa at Amazon for a Decade05:44 Moving From Amazon to ShopSense AI06:00 What ShopSense AI Does07:06 Why Marissa Made the Startup Leap09:25 The Open Internet vs. Walled Gardens10:23 Why Better Ad Experiences Matter13:04 Building a New AI and Commerce Category15:06 What Drives Shoppable Content Engagement16:58 Misconceptions About Shoppable CTV19:37 Moving Beyond the QR Code20:53 ShopSense AI’s Role in the Advertising Ecosystem21:51 The Future of AI and Ad Tech23:19 Closing Thoughts Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    26 分
  • CTV Gets Smarter: James Grant of Equativ on AI, Identity & Outcomes

    CTV Gets Smarter: James Grant of Equativ on AI, Identity & Outcomes
    2026/08/26
    AdTechGod sits down with James Grant, SVP of Equativ, to explore the evolution of connected TV, AI-powered media planning, performance TV, and the future of streaming advertising. James also shares lessons from powering live sports advertising and why outcomes, identity, and new CTV ad formats are shaping the next era of ad tech. Interested in sponsoring the show? Contact ⁠http://marketecturemedia.com Takeaways: - AI agents are making media planning more efficient and dynamic. - Performance TV is creating new opportunities for measurable CTV outcomes. - Live sports streaming requires scalable ad serving, testing, and strong project management. - Pause ads and home-screen formats can create less intrusive CTV experiences. - Contextual signals, outcomes, and deterministic identity will shape CTV’s future. Chapters:01:05 Introduction to the AdTechGod Pod01:18 Meet James Grant of Equativ02:17 James’ Career Across TV and Ad Tech05:08 Building Equativ’s CTV Business06:25 The Biggest Opportunities in Connected TV08:40 AI and Equativ’s Media Planning Agent10:41 Moving Beyond Copy-and-Paste Media Buying12:51 AI, Workflow Efficiency and Creative15:27 Combining AI, Creative and Media Buying16:50 Live Sports and Streaming Advertising17:34 Equativ and MagentaTV18:55 Lessons From Large-Scale Live Streaming21:10 What Broadcasters Need to Get Right23:54 The Changing CTV Ad Experience24:48 Why Pause Ads Are a Major Opportunity27:13 Equativ’s TV Operating System Partnership28:15 The Future of CTV and Streaming31:11 Deterministic Identity and What Ad Tech Is Missing32:07 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    32 分
  • Ep 148: The Future of Ad Tech: AI, Agency M&A and the Return of Brand Building with Alex Brownstein

    Ep 148: The Future of Ad Tech: AI, Agency M&A and the Return of Brand Building with Alex Brownstein
    2026/08/25
    AdTechGod sits down with Alex Brownstein, CEO and Founder at AHB Advisors, to examine where advertising and ad tech are heading. They discuss The Trade Desk’s organizational evolution, why mid-size agencies could become active acquirers, how AI may reshape the agency model, and why the industry may need to rediscover memorable brand building alongside performance and measurement. Read more from Alex Brownstein by subscribing to his Substack: https://ahbadvisors.substack.com/ Interested in sponsoring the show? Contact http://marketecturemedia.com Takeaways Ad tech companies should evolve through thoughtful expansion rather than abrupt strategic pivots. Mid-size agencies could become more active acquirers as larger holding companies navigate structural complexity. AI will reshape agency work, shifting value from routine execution toward strategy and business outcomes. Agencies may find new value as intermediaries between brands and dominant technology platforms. Advertising needs a better balance between measurable performance and memorable, long-term brand building. Chapters00:00 Introduction to the AdTechGod Pod00:18 Meet Alex Brownstein, Strategic Advisor, former 3C Ventures and McKinsey01:22 From investment banking to LiveIntent and ad tech03:18 What finance taught Alex about advertising and business strategy05:17 The Trade Desk, CFO changes and organizational alignment09:02 Why ad tech companies are evolving their core businesses12:04 Why mid-size agencies could become major acquirers16:00 The complexity of large agency organizations17:13 What McKinsey’s operating model can teach agencies18:29 Will AI kill agencies or change how they work?20:56 A new potential role for agencies between brands and platforms22:27 Alex’s prediction for the next three years of advertising23:25 Why memorable brand building could make a comeback25:17 What advertising lost in the influencer era26:05 Have advertisers gone too far toward data and measurement?27:53 Brand recognition and the top of the marketing funnel28:21 Closing thoughts with Alex Brownstein28:38 Outro Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    30 分
  • WURL’s Mikey Garcia on How AI and Contextual Intelligence Are Reshaping CTV Advertising

    WURL’s Mikey Garcia on How AI and Contextual Intelligence Are Reshaping CTV Advertising
    2026/08/19
    Mikey Garcia, VP of Advertising Engineering at Wurl, joins host AdTechGod to explore how AI, contextual intelligence, and FAST are reshaping connected TV advertising. They discuss scene-level targeting, smarter CTV signals, ad relevance, overlay ads, and why contextual advertising could unlock the next wave of CTV ad spend. Takeaways: AI is making scene-level contextual targeting in CTV more accurate and scalable. FAST enables real-time contextual signals that can better match ads to what viewers are watching. Whirl found viewers changed channels 60% more when ads were irrelevant. Contextual works best alongside audience targeting, adding relevance and improving performance. Better content intelligence could drive more transparency, smarter buying, and greater CTV ad spend. Chapters:00:00 Welcome to the AdTechGod Pod00:54 Meet Mikey Garcia of Wurl 01:27 From Maker Studios to a Career in Product04:02 The Startup Lesson That Changed Mikey's Career04:49 Joining Wurl and Building Streaming Products05:40 From Creator Technology to Advertising07:47 AppLovin, Wurl and the Meaning of Contextual CTV09:29 How AI Changed Contextual Advertising10:38 Bringing Scene-Level Signals to the Bid Stream12:35 Why FAST Is Built for Real-Time Contextual Targeting14:14 Can Contextual Targeting Work for VOD?15:13 Contextual Advertising for Media Planners16:19 Why Irrelevant Ads Make Viewers Tune Out17:45 The Future of Contextual CTV20:25 Why Contextual Is Reaching a Turning Point21:43 Overlay Ads and the Next CTV Ad Experience22:47 Programmatic Product Placement and AI23:41 Why AI Still Needs Human Oversight24:37 Final Thoughts from Mikey Garcia25:28 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    27 分
  • Ep. 146: Where Investors See Opportunity with Josef Najm of Thomson Reuters Ventures

    Ep. 146: Where Investors See Opportunity with Josef Najm of Thomson Reuters Ventures
    2026/08/11
    Josef Najm, Principal Investor at Thomson Reuters Ventures, will discuss his career journey from MediaMath and global brands to venture investing. Josef shares what investors look for in founders, the technologies that stand out, the impact of AI on advertising, and where he sees the biggest opportunities for startups over the next five years. Takeaways: Josef Najm shares his journey from MediaMath, L'Oréal, and Diageo to Thomson Reuters Ventures. Learn how venture investors evaluate founders, products, and market timing. Discover why clean data, AI workflows, creator economy, and trust are shaping the future of ad tech. Hear Josef's predictions for AI agents, industry consolidation, and startup opportunities over the next five years. Chapters:00:00 Introduction00:17 Meet Josef Najm, Principal Investor at Thomson Reuters Ventures00:48 Josef's Career Journey into Ad Tech05:23 Transition into Venture Capital08:23 What Makes a Great Founder?11:10 Identifying Long-Term AI & Ad Tech Opportunities17:33 The Rise of the Creator Economy19:24 Separating Innovation from Industry Hype22:49 When Is the Right Time to Raise Funding?29:10 The Future of AI, Data & Ad Tech34:52 Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    38 分