Siham Lahmine

Owner & Cultural Curator, Morocco's First Local >> Woman-Owned Culinary & Luxury Heritage Tours

Morocco Travel Organizer

https://adventuretravelmarketing.com/guest/siham-lahmine

Siham Lahmine is the mastermind behind Morocco Travel Organizer. Recognized for her talents in luxury bespoke travel experiences, she creates fully immersive tours showcasing Morocco’s highlights, cultural richness, and culinary delights. As a local expert, she leaves no stone unturned when it comes to exploring the country’s uniqueness.

Siham Lamine is a leading Moroccan cuisine expert with over 10 years of experience leading culinary adventures across Morocco and Fes. She has a deep knowledge and understanding of the country’s culinary heritage and traditions, allowing you to experience them through her in-depth and immersive tours. Additionally, Ms. Lahmine brings travelers on a historic food journey across the Medina’s souks. Finally, she has hosted renowned Chef Ainsley Harriot known for his BBC cooking game shows Can’t Cook, Won’t Cook, and Ready, Steady, Cook among other famous names.

summary

In this episode, Jason Elkins speaks with Siham Lahmine, a cultural curator and owner of Morocco Travel Organizer. They discuss the unique challenges faced by women in the Moroccan tourism industry, the cultural significance of food in Moroccan society, and Siham's personal journey from a passion for food to establishing her own culinary tourism business. The conversation delves into the importance of community, family influence, and the stories behind Moroccan cuisine, as well as the realities of working in tourism and advice for aspiring professionals.

takeaways

• Siham is the owner of Morocco Travel Organizer, focusing on culinary and luxury heritage tours.
• Women in Morocco face unique challenges in the tourism industry, often dominated by men.
• Culinary experiences are a way to share Moroccan culture and heritage.
• Food is a central part of Moroccan identity and community bonding.
• Siham's passion for food was influenced by her family, especially her mother and grandmother.
• Travelers appreciate learning about food stories and cultural rituals during tours.
• Traditional Moroccan dishes require time and effort to prepare, reflecting love and care.
• Siham emphasizes the importance of personality over formal tourism education in the industry.
• The role of women in tourism is evolving, but cultural expectations still pose challenges.
• Siham encourages aspiring tourism professionals to experience the industry before committing to it.

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Peter Syme

Partner

Tourpreneur

https://adventuretravelmarketing.com/guest/peter-syme/

Peter Syme. Ex military, Ex Large Corporate, Ex Tour Operators of multiple travel businesses in several countries. World wanderer and adventure addict, having visited over 140 countries. Now spending time building the world's largest community of tour operators with the aim of making them more profitable. To do so we work in the intersection of operators, technology and platforms.

summary

In this episode, Jason Elkins interviews Pete Syme, a partner at Tourpreneur, discussing the challenges and opportunities faced by tour operators in the tourism industry. They explore the importance of community, marketing strategies, and the need for business acumen among operators. Pete shares his background in the military and corporate sectors, emphasizing the significance of networking and understanding customer profiles. The conversation highlights the fragmented nature of the travel industry and encourages aspiring entrepreneurs to join the field.

takeaways

• Tourpreneur is a community of tour operators across various sectors.
• The community helps operators navigate challenges and improve their businesses.
• Loneliness is a common issue for small tour operators.
• Many operators lack formal training in business management.
• The travel industry is worth approximately $254 billion.
• Marketing is crucial for success in the tour operation business.
• Product quality is essential but not the only factor for success.
• Networking and partnerships can significantly impact business growth.
• Understanding customer profiles is vital for effective marketing.
• The travel industry is fragmented, offering opportunities for new entrants.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Tamuna Tabidze

Director

Magic Roads Georgia

https://adventuretravelmarketing.com/guest/tamuna-tabidze

Director of the local branch of International tourism holding Magic Travels, previously Sales Manager with extensive experience of Business to Business Sales, working as Head of South Europe and Latin America Markets, later on North and Eastern Europe, MICE Department and as Chief Executive of Luxury department. With comprehensive knowledge of Georgian hospitality industry. Working experience at one of the leading Georgian hotel of International chain and local brands. Skilled at Sales, Branding, Operations Management, Event Management, International Relations and Marketing field with advanced knowledge of English, Italian, Russian and Spanish, Portuguese languages, expert of Intercultural communications.

summary

In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Tamuna Tabidze, the director of Magic Roads Georgia, about the unique tourism opportunities in Georgia. They discuss the country's rich history, culture, and hospitality, as well as the role of destination management companies (DMCs) in creating memorable travel experiences. Tamuna shares her personal journey into the tourism industry, the safety and security of traveling in Georgia, and the ease of entry for international visitors. The conversation also touches on the cultural differences in hospitality and the dedicated team behind Magic Roads Georgia, highlighting the importance of creativity and client satisfaction in the tourism sector.

takeaways

• Magic Roads Georgia focuses on creating memorable travel experiences.
• Georgia is a small country with a rich history and culture.
• The country is located at the crossroads of Europe and Asia.
• Georgia is known for its hospitality and welcoming nature.
• Visa requirements for Georgia are minimal for many countries.
• Traveling between Georgia and its neighbors can be complex but is manageable.
• Tamuna's passion for tourism stems from her childhood experiences.
• Post-Soviet Georgia has shaped the current tourism landscape.
• Cultural differences affect how hospitality is expressed in Georgia.
• Magic Roads Georgia has a dedicated team that values creativity and client satisfaction.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Phoebe Maina
CEO
Steri Tours and Travel | Kenya
https://adventuretravelmarketing.com/guest/phoebe-maina/

With over a decade in the non-profit sector and a smooth transition into private travel planning, I bring a unique skill set for individuals, corporate clients, and international NGOs. My background gives me a deep understanding of client needs, while personal interactions with Americans and Europeans help me tailor meaningful African travel experiences.

I am the founder of Steri Tours and Travel, dedicated to crafting impactful journeys that support women’s empowerment, community development, business growth, and child protection. With 15 years as a social impact expert managing turnaround projects and global initiatives, I offer insight into multicultural dynamics and sustainable tourism.

Recognized as an award winner at the 63rd UN Commission on the Status of Women, I strive to simplify travel while fostering authentic experiences that drive African economic growth and benefit both travelers and host communities.

summary
In this episode of the Big World Made Small podcast, Jason Elkins interviews Phoebe Maina, CEO of STERI Tours and Travel. Phoebe shares her inspiring journey from a remote village in Kenya to leading a dynamic tourism company that emphasizes cultural immersion and community empowerment. She discusses the importance of family support in her education, her transition from aspiring doctor to tourism entrepreneur, and the challenges of maintaining authenticity in cultural experiences. Phoebe highlights the role of technology and social media in shaping cultural perceptions and the need for respectful interactions between travelers and local communities. The conversation concludes with Phoebe's passion for showcasing the diverse cultures of Kenya and her commitment to creating meaningful travel experiences.

takeaways

• Traveling is not just about the destination, but the people.
• Phoebe's childhood experiences shaped her passion for travel.
• Family support is crucial in education and personal growth.
• Cultural immersion enhances the travel experience.
• Tourism can empower local communities economically.
• Authenticity in cultural experiences is vital for both travelers and hosts.
• Technology impacts cultural traditions and perceptions.
• Respectful interactions are essential in tourism.
• Training guides to maintain cultural authenticity is important.
• Kenya's diverse cultures offer rich experiences for travelers.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Abdylla Geldiyev
Founder & Managing Director
Undiscovered Frontiers
https://undiscoveredfrontiers.com/

Abdylla Geldiyev is the founder and managing director of Undiscovered Frontiers, a boutique travel company based in Michigan. A lifelong traveler and advocate for immersive, culturally rich experiences in Central Asia, his journey into tourism began in 2005, when he was asked to guide an Italian writer/enthusiast researching the native dogs of Turkmenistan’s Karakum Desert. What started as a chance opportunity quickly grew into a passion and ultimately a career.

Over the years, Abdylla built a reputation as one of the most knowledgeable and trusted guides in Turkmenistan, leading archaeological, cultural, and special-interest tours for international operators, museums, travel clubs, and guidebook writers. Later, in a sales role, he expanded his expertise across Central Asia, the Caucasus, Europe, the Middle East, and Asia.

In 2016, Abdylla moved with his family to the United States to pursue the American Dream. After completing his studies in business at Loyola University and sharing his valuable and hands on experience with U.S.-based travel companies, he launched Undiscovered Frontiers together with his curious son, Iskender, offering transformative journeys across Central Asia, the South Caucasus, Turkey, and beyond. Fluent in four languages, Abdylla brings both a global perspective and deep local knowledge to every journey he curates.

summary
In this episode, Jason Elkins interviews Abdylla Geldiyev, founder of Undiscovered Frontiers, about travel in Central Asia, particularly the Five Stans. Abdylla shares insights on the unique experiences travelers can have in these off-the-beaten-path destinations, the growing popularity of the region, and the cultural richness that awaits visitors. He also discusses his personal journey from Turkmenistan to the United States and the establishment of his travel company, emphasizing the importance of authentic cultural interactions and unique travel experiences.

takeaways

• Undiscovered Frontiers offers off-the-beaten-path experiences in Central Asia.
• The Five Stans are gaining popularity among travelers seeking unique adventures.
• Each Stan has its own unique beauty and cultural heritage.
• Travelers often find that their experiences exceed their expectations.
• Tourism infrastructure in the Stans is improving, with investments in hotels and transportation.
• Cultural interactions with locals enhance the travel experience significantly.
• Abdylla's journey from Turkmenistan to the U.S. showcases the power of resilience and opportunity.
• Undiscovered Frontiers aims to provide innovative and creative travel experiences.
• Traveling to Turkmenistan requires a letter of invitation and a local guide.
• The podcast emphasizes the importance of understanding and connecting with different cultures.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Sarah O. Vidal
Founder & Brand Consultant
Cultured Creative
https://adventuretravelmarketing.com/guest/sarah-vidal/

Sarah is the founder of Cultured Creative, a brand strategy and design studio that guides responsible tourism brands to attract the right guests. She’s seen many purpose-driven travel businesses struggle with visibility. The issue isn’t a lack of heart, but a lack of the right tools and guidance. Drawing on her Nigerian-American roots, passion for cultural travel, and 12 years of branding and marketing experience, Sarah shares strategies to help travel brands tell their stories and grow in ways that honor purpose, people, and profit.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Sarah O. Vidal, founder of Cultured Creative, a branding studio focused on responsible tourism. Sarah shares her journey from Nigeria to the U.S., her experiences with cultural communication, and the importance of storytelling in branding. They discuss the challenges of fitting in, the significance of clarity in communication, and how active listening can enhance connections. Sarah also talks about her seasonal digital nomad lifestyle and the purpose behind her work in supporting travel brands that prioritize community and cultural experiences.

takeaways

• Cultured Creative focuses on branding for responsible tourism brands.
• Visibility is crucial for travel businesses to thrive.
• Storytelling is essential for connecting with audiences.
• Active listening enhances communication and relationships.
• Clarity in communication is more important than accent.
• Travel experiences shape understanding of clients' needs.
• Managing expectations can lead to better travel experiences.
• Cultural travel supports local businesses and communities.
• Networking events can foster collaboration in the travel industry.
• Communication skills can be developed through practice and experience.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Nicole Dane
Founder
Heart of India Travel
https://heartofindiatravel.com/

What began as a one-time journey has become a life where I spend eight months a year in India, embraced by people who now feel like family. With 3 years of experience creating authentic and sustainable journeys through Heart of India Travel, I’ve seen how transformative travel can be for both visitors and local communities.

At Heart of India Travel, we believe tourism can support underrepresented communities, preserve heritage, and protect nature. We connect guests with villages where traditions, arts, and crafts thrive, helping stimulate local economies so people can find work without leaving for cities. We also collaborate with sustainable partners on conservation, from organizing safaris in protected areas to promoting electric transport in urban settings.

We support women’s empowerment and education projects for rural children, creating opportunities for the next generation. By blending comfort with sustainability and social responsibility, we deliver meaningful journeys that enrich guests and generate lasting impact. Every experience, hotel, and itinerary is personally tested to ensure authenticity and quality.

Building on this, I founded Bharatvaas Travels, a B2B platform working with agencies worldwide to design small group and tailor-made journeys across India. We focus on unique cultural encounters, sustainability (pursuing Travelife certification), and special-interest themes like wildlife, wellness, women-only travel, photography, festivals, heritage, and local crafts. We provide full guest support in English, French, and Dutch, offering both midrange and high-end options.

I welcome connections with travel professionals who share our vision for meaningful, carefully crafted journeys.

summary
In this episode, Jason Elkins interviews Nicole Dane, founder of Bharatvaas Travels and Heart of India Travel. They discuss Nicole's journey from Europe to India, her experiences in the travel industry, and the cultural differences she has encountered. Nicole shares her insights on the real India, emphasizing the beauty of its villages and the warmth of its people. The conversation also touches on the impact of COVID-19 on travel and mental health, as well as the importance of understanding local economies and cultures. Nicole encourages listeners to explore India beyond the typical tourist spots, highlighting the richness of experiences available in lesser-known areas.

takeaways

• Bharatvaas Travels simplifies travel for foreign companies in India.
• Nicole's journey to India began unexpectedly during a sabbatical.
• Traveling in India requires a mindset of surrendering control.
• The perception of India as dangerous is often outdated and inaccurate.
• Cultural differences shape how travelers perceive safety and hospitality.
• Local economies benefit from tourism in lesser-known areas.
• Understanding poverty in India requires a nuanced perspective.
• Traveling can lead to profound personal insights and connections.
• The importance of listening in both psychology and travel.
• Nicole aims to promote wellness travel in India post-COVID.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Ingeborg Sæbø Oluka

Managing Director

Alakara Travels

https://alakaratravels.com/

As the founder and managing director of Alakara Reiser (Norway) and Alakara Travels (Uganda), I work to create customized, small-scale journeys that connect travelers with Uganda’s incredible landscapes, cultures, and communities.

What drives me is not only a deep passion for meaningful travel experiences—but also a strong commitment to creating dignified employment and economic opportunities in Uganda. Alakara is built on long-term relationships, regional expertise, and a belief in tourism as a tool for local development and cross-cultural understanding.

My journey began over 25 years ago as a volunteer teacher and church worker in Soroti, Uganda (1999–2004). That time shaped my understanding of the country and gave me strong, lasting connections that still guide my work today.

From there, I worked with development aid projects in various African countries through The Salvation Army (2007–2012), before taking on leadership roles in education and integration in Suldal municipality—first as a head teacher (2012–2015), then as head of refugee integration and adult education (2015–2019). These experiences strengthened my leadership, cross-cultural communication, and strategic planning skills.

Since 2020, I have worked with the Norwegian Mission Society, first as an advisor for leadership development and now as Global Study Coordinator for NMS Global Exchange. I continue in this role alongside running Alakara.

Across all these experiences runs a common thread: a commitment to people, purpose, and partnership. Whether guiding travelers through Uganda, collaborating with local businesses, or mentoring young professionals across cultures, I believe in building something that matters—for both guests and hosts.

summary

In this episode of the Big World Made Small podcast, Jason Elkins speaks with Ingeborg Oluka, managing director of Alakara, a travel company focused on providing immersive experiences in Uganda. Ingeborg shares her journey from Norway to Uganda, detailing her first life-changing trip to the country and how it inspired her to start a tour business. The conversation explores the importance of community and conservation in tourism, the impact of COVID-19 on travel preferences, and the diverse attractions Uganda offers beyond gorillas. Ingeborg also discusses the significance of gorilla tourism in conservation efforts and provides insights into the cultural richness of the Karamoja region.

takeaways

• Alakara focuses on providing deep cultural experiences in Uganda.
• Ingeborg's first trip to Uganda at 19 was life-changing.
• The importance of community and conservation in tourism.
• COVID-19 shifted travel preferences towards custom trips.
• Uganda offers diverse attractions beyond gorillas, including hiking and cultural experiences.
• Gorilla tourism is a significant part of Uganda's conservation efforts.
• Permits for gorilla tracking are essential and must be booked in advance.
• Traveling in Uganda requires understanding local conditions and safety.
• Karamoja is a culturally rich region worth exploring.
• Ingeborg emphasizes the importance of guided tours for safety and experience.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.