Karl Wilder

Founder & Director

The Chef Tours

https://adventuretravelmarketing.com/guest/karl-wilder/

Chef Karl Wilder is a culinary innovator whose career spans continents and cuisines. From his roots in New Orleans, where he reimagined Southern classics at The Country Club, to launching the acclaimed Empire Biscuit in New York City, Wilder has consistently pushed the boundaries of traditional cooking.

Previously, with both Eating Europe and Secret Food tours, he, along with PJ, set out to redefine what food tourism means. His passion for authentic, immersive food experiences led him to co-found The Chef Tours, offering intimate culinary journeys in cities like Paris, Seville, Istanbul and Berlin. In Berlin, his tours blend historical exploration with gourmet dining, reinventing food tourism.

Beyond the kitchen, Wilder is an advocate for food accessibility, having undertaken a project to live on a food stamp budget to raise awareness about food insecurity. He’s also an author, with his novel It’s Not Always Murder published in 2024, You Can Get A Man With A Gun published in 2025, both by Vintage Pulp Press.

Based in Berlin, Chef Karl Wilder continues to craft experiences that are as rich in story as they are in flavour, inviting travellers to taste the world through his unique lens. He is the proud human father of Milou, the company mascot.

Summary

In this episode, Jason Elkins reconnects with Karl Wilder, the director of The Chef Tours, to discuss the unique culinary experiences offered through personalized food tours. Karl shares insights into The Chef Tours model, emphasizing the importance of connection and storytelling in creating memorable experiences for guests. The conversation explores Karl's journey to becoming a chef, the cultural significance of food, and the role of tourism in fostering understanding between different communities. Karl also highlights the upcoming confidential tours in Mexico City, which promise exclusive culinary adventures that showcase the local culture.

takeaways

• The Chef Tours offers personalized culinary experiences with a maximum of six guests.
• The tours focus on storytelling and connecting guests with local chefs.
• Karl's journey to becoming a chef was influenced by his early cooking experiences and passion for food.
• Food can serve as a bridge to understanding different cultures and perspectives.
• Tourism can play a significant role in conflict resolution by fostering economic ties and human connections.
• The Chef Tours model differs from traditional tours by prioritizing personal connections over scripted experiences.
• Guests often leave feeling like they've made friends rather than just taking a tour.
• Karl emphasizes the importance of adapting tours to meet the needs of diverse guests.
• The upcoming confidential tours in Mexico City will showcase hidden culinary gems not found in typical tourist guides.
• Karl's experiences in various countries have shaped his understanding of food as a universal connector.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Samantha Smits

Founder & Sustainable Tourism Consultant

Smits SusTour Consultancy

https://adventuretravelmarketing.com/guest/samantha-smits/

Hoi! I’m Samantha Smits, a Sustainable Tourism Consultant based in the Netherlands and Tanzania. My goal? To empower you with the tools, knowledge, and confidence to create real change.

Originally from the Netherlands, I studied International Tourism Management at Breda University of Applied Sciences and earned a master’s degree in Tourism, Society, and Environment from Wageningen University & Research.

I’m deeply involved in supporting community-based tourism initiatives, championing local businesses, and preserving cultural heritage. Oh, and I absolutely love dogs!

summary

In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Samantha Smits, founder of Smits Sustour Consultancy, about her journey into sustainable tourism consulting. Samantha shares her early influences, including her experiences in Cub Scouts and her passion for travel and cultural exchange. She discusses her internship in Tanzania, the challenges of adapting to a new culture, and the importance of myth-busting in sustainability consulting. Samantha emphasizes the need for practical, accessible solutions for tour operators and accommodation providers to embrace sustainability without feeling overwhelmed. The conversation highlights the significance of storytelling in promoting sustainable practices and the importance of reducing carbon emissions over merely purchasing carbon credits.

takeaways

• Samantha's consultancy focuses on making sustainability accessible for tourism providers.
• Her journey into sustainability began with her experiences in Cub Scouts.
• Education and cultural curiosity played a significant role in her career path.
• Traveling to Tanzania for her internship was a transformative experience.
• Living in Tanzania presented both challenges and opportunities for personal growth.
• Sustainability consulting involves a lot of myth-busting and education.
• It's essential to empower local businesses to adopt sustainable practices.
• Reducing carbon emissions is more impactful than just buying carbon credits.
• Samantha aims to create a relaxed and approachable atmosphere in her consulting work.
• Storytelling is crucial for differentiating sustainable tourism operators.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Siham Lahmine

Owner & Cultural Curator, Morocco's First Local >> Woman-Owned Culinary & Luxury Heritage Tours

Morocco Travel Organizer

https://adventuretravelmarketing.com/guest/siham-lahmine

Siham Lahmine is the mastermind behind Morocco Travel Organizer. Recognized for her talents in luxury bespoke travel experiences, she creates fully immersive tours showcasing Morocco’s highlights, cultural richness, and culinary delights. As a local expert, she leaves no stone unturned when it comes to exploring the country’s uniqueness.

Siham Lamine is a leading Moroccan cuisine expert with over 10 years of experience leading culinary adventures across Morocco and Fes. She has a deep knowledge and understanding of the country’s culinary heritage and traditions, allowing you to experience them through her in-depth and immersive tours. Additionally, Ms. Lahmine brings travelers on a historic food journey across the Medina’s souks. Finally, she has hosted renowned Chef Ainsley Harriot known for his BBC cooking game shows Can’t Cook, Won’t Cook, and Ready, Steady, Cook among other famous names.

summary

In this episode, Jason Elkins speaks with Siham Lahmine, a cultural curator and owner of Morocco Travel Organizer. They discuss the unique challenges faced by women in the Moroccan tourism industry, the cultural significance of food in Moroccan society, and Siham's personal journey from a passion for food to establishing her own culinary tourism business. The conversation delves into the importance of community, family influence, and the stories behind Moroccan cuisine, as well as the realities of working in tourism and advice for aspiring professionals.

takeaways

• Siham is the owner of Morocco Travel Organizer, focusing on culinary and luxury heritage tours.
• Women in Morocco face unique challenges in the tourism industry, often dominated by men.
• Culinary experiences are a way to share Moroccan culture and heritage.
• Food is a central part of Moroccan identity and community bonding.
• Siham's passion for food was influenced by her family, especially her mother and grandmother.
• Travelers appreciate learning about food stories and cultural rituals during tours.
• Traditional Moroccan dishes require time and effort to prepare, reflecting love and care.
• Siham emphasizes the importance of personality over formal tourism education in the industry.
• The role of women in tourism is evolving, but cultural expectations still pose challenges.
• Siham encourages aspiring tourism professionals to experience the industry before committing to it.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Peter Syme

Partner

Tourpreneur

https://adventuretravelmarketing.com/guest/peter-syme/

Peter Syme. Ex military, Ex Large Corporate, Ex Tour Operators of multiple travel businesses in several countries. World wanderer and adventure addict, having visited over 140 countries. Now spending time building the world's largest community of tour operators with the aim of making them more profitable. To do so we work in the intersection of operators, technology and platforms.

summary

In this episode, Jason Elkins interviews Pete Syme, a partner at Tourpreneur, discussing the challenges and opportunities faced by tour operators in the tourism industry. They explore the importance of community, marketing strategies, and the need for business acumen among operators. Pete shares his background in the military and corporate sectors, emphasizing the significance of networking and understanding customer profiles. The conversation highlights the fragmented nature of the travel industry and encourages aspiring entrepreneurs to join the field.

takeaways

• Tourpreneur is a community of tour operators across various sectors.
• The community helps operators navigate challenges and improve their businesses.
• Loneliness is a common issue for small tour operators.
• Many operators lack formal training in business management.
• The travel industry is worth approximately $254 billion.
• Marketing is crucial for success in the tour operation business.
• Product quality is essential but not the only factor for success.
• Networking and partnerships can significantly impact business growth.
• Understanding customer profiles is vital for effective marketing.
• The travel industry is fragmented, offering opportunities for new entrants.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Tamuna Tabidze

Director

Magic Roads Georgia

https://adventuretravelmarketing.com/guest/tamuna-tabidze

Director of the local branch of International tourism holding Magic Travels, previously Sales Manager with extensive experience of Business to Business Sales, working as Head of South Europe and Latin America Markets, later on North and Eastern Europe, MICE Department and as Chief Executive of Luxury department. With comprehensive knowledge of Georgian hospitality industry. Working experience at one of the leading Georgian hotel of International chain and local brands. Skilled at Sales, Branding, Operations Management, Event Management, International Relations and Marketing field with advanced knowledge of English, Italian, Russian and Spanish, Portuguese languages, expert of Intercultural communications.

summary

In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Tamuna Tabidze, the director of Magic Roads Georgia, about the unique tourism opportunities in Georgia. They discuss the country's rich history, culture, and hospitality, as well as the role of destination management companies (DMCs) in creating memorable travel experiences. Tamuna shares her personal journey into the tourism industry, the safety and security of traveling in Georgia, and the ease of entry for international visitors. The conversation also touches on the cultural differences in hospitality and the dedicated team behind Magic Roads Georgia, highlighting the importance of creativity and client satisfaction in the tourism sector.

takeaways

• Magic Roads Georgia focuses on creating memorable travel experiences.
• Georgia is a small country with a rich history and culture.
• The country is located at the crossroads of Europe and Asia.
• Georgia is known for its hospitality and welcoming nature.
• Visa requirements for Georgia are minimal for many countries.
• Traveling between Georgia and its neighbors can be complex but is manageable.
• Tamuna's passion for tourism stems from her childhood experiences.
• Post-Soviet Georgia has shaped the current tourism landscape.
• Cultural differences affect how hospitality is expressed in Georgia.
• Magic Roads Georgia has a dedicated team that values creativity and client satisfaction.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Phoebe Maina
CEO
Steri Tours and Travel | Kenya
https://adventuretravelmarketing.com/guest/phoebe-maina/

With over a decade in the non-profit sector and a smooth transition into private travel planning, I bring a unique skill set for individuals, corporate clients, and international NGOs. My background gives me a deep understanding of client needs, while personal interactions with Americans and Europeans help me tailor meaningful African travel experiences.

I am the founder of Steri Tours and Travel, dedicated to crafting impactful journeys that support women’s empowerment, community development, business growth, and child protection. With 15 years as a social impact expert managing turnaround projects and global initiatives, I offer insight into multicultural dynamics and sustainable tourism.

Recognized as an award winner at the 63rd UN Commission on the Status of Women, I strive to simplify travel while fostering authentic experiences that drive African economic growth and benefit both travelers and host communities.

summary
In this episode of the Big World Made Small podcast, Jason Elkins interviews Phoebe Maina, CEO of STERI Tours and Travel. Phoebe shares her inspiring journey from a remote village in Kenya to leading a dynamic tourism company that emphasizes cultural immersion and community empowerment. She discusses the importance of family support in her education, her transition from aspiring doctor to tourism entrepreneur, and the challenges of maintaining authenticity in cultural experiences. Phoebe highlights the role of technology and social media in shaping cultural perceptions and the need for respectful interactions between travelers and local communities. The conversation concludes with Phoebe's passion for showcasing the diverse cultures of Kenya and her commitment to creating meaningful travel experiences.

takeaways

• Traveling is not just about the destination, but the people.
• Phoebe's childhood experiences shaped her passion for travel.
• Family support is crucial in education and personal growth.
• Cultural immersion enhances the travel experience.
• Tourism can empower local communities economically.
• Authenticity in cultural experiences is vital for both travelers and hosts.
• Technology impacts cultural traditions and perceptions.
• Respectful interactions are essential in tourism.
• Training guides to maintain cultural authenticity is important.
• Kenya's diverse cultures offer rich experiences for travelers.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Abdylla Geldiyev
Founder & Managing Director
Undiscovered Frontiers
https://undiscoveredfrontiers.com/

Abdylla Geldiyev is the founder and managing director of Undiscovered Frontiers, a boutique travel company based in Michigan. A lifelong traveler and advocate for immersive, culturally rich experiences in Central Asia, his journey into tourism began in 2005, when he was asked to guide an Italian writer/enthusiast researching the native dogs of Turkmenistan’s Karakum Desert. What started as a chance opportunity quickly grew into a passion and ultimately a career.

Over the years, Abdylla built a reputation as one of the most knowledgeable and trusted guides in Turkmenistan, leading archaeological, cultural, and special-interest tours for international operators, museums, travel clubs, and guidebook writers. Later, in a sales role, he expanded his expertise across Central Asia, the Caucasus, Europe, the Middle East, and Asia.

In 2016, Abdylla moved with his family to the United States to pursue the American Dream. After completing his studies in business at Loyola University and sharing his valuable and hands on experience with U.S.-based travel companies, he launched Undiscovered Frontiers together with his curious son, Iskender, offering transformative journeys across Central Asia, the South Caucasus, Turkey, and beyond. Fluent in four languages, Abdylla brings both a global perspective and deep local knowledge to every journey he curates.

summary
In this episode, Jason Elkins interviews Abdylla Geldiyev, founder of Undiscovered Frontiers, about travel in Central Asia, particularly the Five Stans. Abdylla shares insights on the unique experiences travelers can have in these off-the-beaten-path destinations, the growing popularity of the region, and the cultural richness that awaits visitors. He also discusses his personal journey from Turkmenistan to the United States and the establishment of his travel company, emphasizing the importance of authentic cultural interactions and unique travel experiences.

takeaways

• Undiscovered Frontiers offers off-the-beaten-path experiences in Central Asia.
• The Five Stans are gaining popularity among travelers seeking unique adventures.
• Each Stan has its own unique beauty and cultural heritage.
• Travelers often find that their experiences exceed their expectations.
• Tourism infrastructure in the Stans is improving, with investments in hotels and transportation.
• Cultural interactions with locals enhance the travel experience significantly.
• Abdylla's journey from Turkmenistan to the U.S. showcases the power of resilience and opportunity.
• Undiscovered Frontiers aims to provide innovative and creative travel experiences.
• Traveling to Turkmenistan requires a letter of invitation and a local guide.
• The podcast emphasizes the importance of understanding and connecting with different cultures.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Sarah O. Vidal
Founder & Brand Consultant
Cultured Creative
https://adventuretravelmarketing.com/guest/sarah-vidal/

Sarah is the founder of Cultured Creative, a brand strategy and design studio that guides responsible tourism brands to attract the right guests. She’s seen many purpose-driven travel businesses struggle with visibility. The issue isn’t a lack of heart, but a lack of the right tools and guidance. Drawing on her Nigerian-American roots, passion for cultural travel, and 12 years of branding and marketing experience, Sarah shares strategies to help travel brands tell their stories and grow in ways that honor purpose, people, and profit.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Sarah O. Vidal, founder of Cultured Creative, a branding studio focused on responsible tourism. Sarah shares her journey from Nigeria to the U.S., her experiences with cultural communication, and the importance of storytelling in branding. They discuss the challenges of fitting in, the significance of clarity in communication, and how active listening can enhance connections. Sarah also talks about her seasonal digital nomad lifestyle and the purpose behind her work in supporting travel brands that prioritize community and cultural experiences.

takeaways

• Cultured Creative focuses on branding for responsible tourism brands.
• Visibility is crucial for travel businesses to thrive.
• Storytelling is essential for connecting with audiences.
• Active listening enhances communication and relationships.
• Clarity in communication is more important than accent.
• Travel experiences shape understanding of clients' needs.
• Managing expectations can lead to better travel experiences.
• Cultural travel supports local businesses and communities.
• Networking events can foster collaboration in the travel industry.
• Communication skills can be developed through practice and experience.

Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.