In today's episode, Tom and Adam explore the strategies and mindsets necessary for leveraging the fourth quarter of the year to set your business up for success. With the approach of Q4 2024, they highlight how different business stages—from startups to well-established enterprises—can optimize their efforts during this critical time.

Tom underscores the importance of recognizing Q4 not as a holiday season but as a crucial period to meet end-of-year goals and pave the way for a solid start to 2025. Adam challenges the traditional 'corporate mindset' that many of us have been conditioned to follow, advocating for a focus on long-term planning rather than a last-minute rush.

The hosts explain their philosophy of "and, not or," emphasizing the need to continue current efforts while simultaneously planning for future quarters. They also discuss the vital aspects of business planning, such as understanding capacity and competency, setting achievable goals, and the benefits of consistent quarterly activities.

Join Tom and Adam as they lay out actionable steps to ensure your business stays on track, grows sustainably, and avoids the pitfalls of rushed, year-end desperation. Plus, they share how they've applied these principles to their business, providing a real-world example of turning plans into execution. Get ready to optimize your fourth quarter and make 2025 your best year yet!

Timestamps

00:00 Preparation vital in Q3, closing happens Q4.

05:01 Focus on planning and execution for Q2.

09:36 Prioritize efficiency before scaling to meet goals.

12:38 Assess competency and skills; seek help if needed.

14:53 Understand how to achieve goals or delegate tasks.

17:56 Speak to accountant; we're not giving tax advice.

Atomic Action:

Do the thing! Get the merchandise: https://shopatomicbusiness.com/

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out Project 2740:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

Welcome to another insightful and educational episode of LinkedIn LinkUps! In this episode, Adam sits down with Bernie DeSantis III, a leader in training and development. Bernie shares his journey of embracing vulnerability on social media, stemming from a poignant personal experience, and discusses how this openness has fostered genuine connections. They delve into effective training methodologies, the importance of hands-on learning, and how Bernie’s company, Insignia Training Partners, tailors their approach for real impact. Plus, get to know the story behind Bernie’s iconic mustache and passion for bourbon. Tune in for an engaging conversation filled with wisdom and practical advice that inspires you to be more genuine and intentional personally and professionally.

Guest Links

Bernie DeSantis III

President & CEO

Insignia Training Partners, LLC

https://www.linkedin.com/in/badiii/

https://insigniatraining.com/

Timestamps

00:00 Authenticity fosters genuine relationships and deeper connections.

04:45 Effective learning requires diverse teaching methods.

10:11 Community-based learning outperforms selling courses and fosters understanding.

13:36 Mustache is a family tradition; grew it back.

16:54 Learned extroversion to attract high-energy connections.

20:16 Bourbon popularity is driven by status in movie appearances.

21:19 Tequila gained interest; bourbon is now more popular.

24:30 Thank you, Bernie DeSantis.

Atomic Action:

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

In this episode of the Atomic Business Coaching podcast, Tom and Adam explore the often challenging transitions that come with seasonal changes, especially for business owners. As summer wraps up and the school year begins, schedules shift, and new routines must be adopted. Tom and Adam delve into how these changes can either be seen as obstacles or opportunities, depending on your mindset. They highlight the importance of controlling how you respond to change, emphasizing that it happens for you, not to you. The discussion also touches on the significance of setting intentions and maintaining motivation during transition periods. Plus, hear about practical strategies and relatable stories that underscore the value of adapting to new circumstances. Whether you're experiencing unexpected changes or proactively seeking to improve your life and business, this episode provides valuable insights and actionable advice to help you easily navigate transitions. Stay tuned and discover how to turn change into a catalyst for growth!

Timestamps

00:00 We're creatures of habit, school influences us.

05:11 View the world as happening for you.

08:33 Embrace change, control reactions, find benefits.

13:19 Career surge led to a December start.

14:38 Catcher made positive changes for soreness relief.

17:11 Managing change requires setting clear intentions and expectations.

Atomic Action:

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out our Skool Community:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

03: LinkedIn LinkUps | Steve DeAngelis

In this week's LinkedIn LinkUps episode, Adam is joined by the multifaceted Steve DeAngelis from MMP Creations for an inspiring discussion on low-budget filmmaking, the power of video storytelling, and overcoming fears in content creation.

Adam and Steve's conversation covers a wide range of topics related to storytelling, including the incredible journey of making a movie in just 16 days with minimal resources, eventually landing it on Amazon Prime. The conversation then explores the importance of content and context over perfection and how video can be a powerful tool for business owners to tell their stories despite common fears and doubts about acceptance.

This LinkedIn LinkUps conversation unpacks the essence of storytelling, the perception of social media reach, and the significance of pushing through stressful situations to build resilience. Steve and Adam share personal stories, valuable insights on collaboration and community support, and practical tips for creating impactful video content. Plus, don't miss Steve's heartfelt thoughts on living a balanced, fulfilling life while pursuing your creative passions.

Timestamps

00:00 Sharing a true story is terrifying in society.

05:28 Friend's creative journey leads to filmmaking adventure.

08:38 Overnight skate place led to a spontaneous movie.

12:29 Fear of judgment and the need for acceptance.

13:46 Consider goals before starting any endeavor.

19:45 Successfully handling stress leads to perceived luck.

22:52 Unconventional career path in video production.

25:01 Endure challenges for personal growth and resilience.

29:24 Finding balance in self-imposed expectations, enjoying work.

31:10 Excited for the Mets season, hopeful in April.

Atomic Action:

We invite you to join our community, Project 2740. This is a community where you can be your true self and find the support you need to succeed. This unique platform offers live sessions, courses, and a network of like-minded individuals who are committed to personal and professional growth.

Check out Project 2740:

• Project 2740: https://www.atomicbusinesscoaching.com/project2740

Adam is back from vacation, and he and Tom discuss what truly matters in both business and life. Adam reinforces that the things we stress over are inconsequential and don't bring us closer to our goals. Together, Adam and Tom explore the power of simplicity and the pitfalls of unnecessary complexity, offering real-life examples and actionable advice. Tune in as they explain how asking the right questions and maintaining a curiosity-driven mindset can lead you to focus on what genuinely matters to you, stripping away the noise and drama that complicate and hinder your success. It's a refreshing take on prioritization that you won't want to miss.

Timestamps

00:00 Simplify, focus, and prioritize what matters.

03:38 Choosing clothes should be about personal preference.

09:02 Question goals, focus on essentials, don't waste energy.

11:06 Phone, computer, and potential clients are essential.

16:35 Using the "7 Whys" to uncover motivations.

17:48 Fulfillment matters more than money and materialism.

Atomic Action:

We're more active than ever in our Project 2740 community, hosting over 30 monthly live sessions. This is a space where real growth happens, and we'd love to see even more of our podcast listeners there.

Check out our Skool Community:

• Project 2740: https://www.skool.com/project-2740/about
• Playbook: https://www.skool.com/playbook-1493/about
• Atomic Business Academy: https://www.skool.com/atomic-business-academy-6293/about

Connect with Atomic Business Coaching:

• Check out our Facebook Group: https://www.facebook.com/groups/321628173691426
• Follow us on Instagram: @atomicbusinesscoaching
• Subscribe to the Atomic Business Coaching YouTube channel: https://www.youtube.com/@atomiccoaching
• Visit the Atomic Business Coaching Website: www.atomicbusinesscoaching.com
• Connect with Atomic Business Coaching on LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
• Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr
• Get your copy of Adam and Tom's new book, The Atomic Game Changer: https://amzn.to/44v73VZ

Atomic Business Coaching's new LinkedIn Linkups series is back this week. Adam sits down with Danny DelVecchio for an in-depth discussion on personal branding and leveraging video marketing for your business.

As a renowned copywriter and video marketing expert, Danny shares his journey of growing his niche video marketing agency and how creating video content on LinkedIn has skyrocketed his brand's memorability.

In this episode, we'll explore the importance of intimate connections with your audience, the power of mentorship and support in business, and the evolving role of the CEO in revenue generation. Danny also opens up about the flexibility of running his own company, homeschooling his children and instilling an entrepreneurial mindset in them.

Discover how Danny's brand, symbolized by his signature backwards hat, became a vital part of his identity and a key differentiator in today's saturated market. Join Adam and Danny as they unpack the power of video content, overcome the stigma around LinkedIn videos, and discuss making a real impact through entrepreneurial freedom.

Whether you're an aspiring influencer, a business owner, or someone looking to hone your brand, this episode is packed with insights and inspiration. So, tune in, connect with Danny DelVecchio on LinkedIn, follow his YouTube channel, "Coach Danny D," and let's start making your passion work for you and the people you love!

Timestamps

00:00 Passionate response revealing personal Yankees hat history.

05:00 New businesses thrive by building personal brands.

07:28 Following engaging content creators without intention to buy.

11:49 Invested in mentors, overcame doubts, found success.

15:14 Seeking personal and professional freedom for family.

17:40 Watching people find happiness in freedom and work.

22:42 Doubts, success, and confidence boost in sales.

24:51 CEO focuses on development and revenue generation.

27:58 Familiarity on sales calls, AI videos differ.

31:12 Measuring growth and impact of video marketing.

35:43 Seeking furniture to reward, build business, influence.

37:44 Spread love and kindness to everyone always.

Atomic Action:

We're more active than ever in our Project 2740 community, hosting over 30 monthly live sessions. This is a space where real growth happens, and we'd love to see even more of our podcast listeners there

Check out our Skool Community:

• Project 2740: https://www.skool.com/project-2740/about
• Playbook: https://www.skool.com/playbook-1493/about
• Atomic Business Academy: https://www.skool.com/atomic-business-academy-6293/about

Connect with Atomic Business Coaching:

• Check out our Facebook Group: https://www.facebook.com/groups/321628173691426
• Follow us on Instagram: @atomicbusinesscoaching
• Subscribe to the Atomic Business Coaching YouTube channel: https://www.youtube.com/@atomiccoaching
• Visit the Atomic Business Coaching Website:

Tom and Adam tackle the importance of authenticity on social media for business owners in this week's Atomic Business Coaching podcast episode. They explored how being genuine and vulnerable can truly connect you with your audience. It's not about fitting into a professional mold; it's about sharing your true self and building lasting relationships. If you're struggling with imposter syndrome or feeling stuck in societal expectations, this one's for you. Join Adam and Tom and discover how being real can transform your business

Timestamps

00:00 Discussion on social media, vulnerability, and learning.

05:25 Conforming to societal expectations in various roles.

08:41 Business owners seek evidence and validation for success.

11:08 Be authentic and find your like-minded tribe.

13:12 Society influenced by experts on day-to-day tasks.

18:54 Balancing help and building relationships in networking.

19:59 Networking is about helping others succeed

Atomic Action:

We're more active than ever in our Project 2740 community, hosting over 30 monthly live sessions. This is a space where real growth happens, and we'd love to see even more of our podcast listeners there.

Check out our Skool Community:

• Project 2740: https://www.skool.com/project-2740/about
• Playbook: https://www.skool.com/playbook-1493/about
• Atomic Business Academy: https://www.skool.com/atomic-business-academy-6293/about

Connect with Atomic Business Coaching:

• Check out our Facebook Group: https://www.facebook.com/groups/321628173691426
• Follow us on Instagram: @atomicbusinesscoaching
• Subscribe to the Atomic Business Coaching YouTube channel: https://www.youtube.com/@atomiccoaching
• Visit the Atomic Business Coaching Website: www.atomicbusinesscoaching.com
• Connect with Atomic Business Coaching on LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
• Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr
• Get your copy of Adam and Tom's new book, The Atomic Game Changer: https://amzn.to/44v73VZ

In this episode of the Atomic Business Coaching podcast titled "Confidence Without Evidence Is Delusion," hosts Tom Marino and Adam Hurd dive into the world of sales and uncover the stark reality behind confidence. They discuss the misconception that confidence can exist without proof, labeling it as pure delusion. Tom and Adam emphasize the importance of practicing your craft, gaining experience, and collecting evidence to build genuine confidence. They share compelling stories, including real-life examples from their coaching clients, highlighting how dedication to practice and focusing on inputs rather than just results can transform one's professional and personal life. Tune in as they explore the essence of continuous improvement, the art of playing the game of business, and why true confidence stems from tangible evidence. This episode is a must-listen for anyone looking to elevate their sales game and achieve sustainable success.

Timestamps

05:59 Consistent struggle to meet weekly goals analyzed.

09:47 Focus on effort and input for success.

11:59 Maintain evidence, confidence, build pipeline, and sell effectively.

15:54 Seek evidence, gain confidence, and keep playing the game.

Atomic Action:

We're more active than ever in our Project 2740 community, hosting over 30 monthly live sessions. This is a space where real growth happens, and we'd love to see even more of our podcast listeners there.

Check out our Skool Community:

• Project 2740: https://www.skool.com/project-2740/about
• Playbook: https://www.skool.com/playbook-1493/about
• Atomic Business Academy: https://www.skool.com/atomic-business-academy-6293/about

Connect with Atomic Business Coaching:

• Check out our Facebook Group: https://www.facebook.com/groups/321628173691426
• Follow us on Instagram: @atomicbusinesscoaching
• Subscribe to the Atomic Business Coaching YouTube channel: https://www.youtube.com/@atomiccoaching
• Visit the Atomic Business Coaching Website: www.atomicbusinesscoaching.com
• Connect with Atomic Business Coaching on LinkedIn: https://www.linkedin.com/company/atomic-business-coaching/
• Get your copy of The Morning Meeting on Amazon: https://amzn.to/3MxQ9jr
• Get your copy of Adam and Tom's new book, The Atomic Game Changer: https://amzn.to/44v73VZ