You don't need a massive budget to craft a clever, compelling, and effective marketing campaign, and you don't need to wait until your business is wildly successful to invest in branding or advertising. One of the biggest myths about marketing is that it is expensive, and the other is that it is only worth it after you've "made it."

Today, I'm thrilled to welcome Sydney Sam as we kick off the Up-Level Your Impact Business series. In this first episode, we dive into marketing and branding. Sydney is a global speaker, trainer, and coach—an "entrepreneur's entrepreneur." He is the founder of Openspace Global, a member of the D&AD Impact Council, and the CEO of Workspace Global.

Tune in and listen to the sixty-third episode of Avant-garde Entrepreneur. Join us as we dive into the intersection of mission-driven business and effective marketing, debunk the myths about marketing and branding, and go over the marketing trends of 2025. Sydney also shares solutions to the most common marketing roadblocks, breaks down complex marketing and branding concepts into simple language, and much more.

In This Episode, You Will Learn:

• A bit about Sydney's background and first steps in marketing (4:20)
• What's the difference between marketing and branding? (7:50)
• How to build your brand's soul, body, and purpose (13:00)
• Sydney talks about the marketing trends for 2025 (17:00)
• How expensive is it to promote your business? (24:10)
• Two of the biggest myths in marketing (35:00)

Connect with Sydney:

• LinkedIn
• Twitter
• Instagram
• Visit Openspace's website

Let's Connect!

• Website
• LinkedIn
• Facebook
• Instagram

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Have a million-dollar idea, work your butt off, sell it, live the dream. Tempting, right? But the real reward lies in turning your business into a force for good—healthier, sustainable, and driven by purpose. One path is a myth; the other redefines success in business and life.

Today, I'm thrilled to welcome Mark Rampolla. Mark is a Los Angeles-based, visionary entrepreneur, the Co-Founder and Managing Partner of GroundForce Capital, and the Co-Founder and now Board Member of ZICO. He founded ZICO in 2004, grew it into one of the fastest-growing beverage brands in the world, and sold it to The Coca-Cola Company in 2013. In 2021, he re-acquired the company and, from his new role as a Board Member, renewed his focus on sustainability and innovation.

Tune in and listen to the sixty-second episode of Avant-garde Entrepreneur. You'll hear about Mark's unique perspective on entrepreneurship, his passion (and unique skill) to create and develop businesses that do good while doing well, and his hands-on approach and deep commitment to helping teams grow, innovate, and succeed. Mark also reflects on the wildfires in California, which profoundly affected him both as a community member and personally, resulting in the loss of his home and everything he owned.

In This Episode, You Will Learn:

• Navigating loss. Why our gratitude and resilience muscle must always be on point (4:24)
• What growing ZICO taught Mark about the business of building sustainable businesses (10:28)
• Mark talks about his decision of re-acquiring ZICO (19:00)
• How to build a strong team and why this is crucial (28:10)
• Entrepreneurship from an investor's perspective (34:10)
• Mark shares advice for young entrepreneurs (37:20)

Connect with Mark Rampolla:

• LinkedIn
• ZICO

Let's Connect!

• Website
• LinkedIn
• Facebook
• Instagram

Hosted on Acast. See acast.com/privacy for more information.

When D-day arrives and elite athletes are about to jump into the arena, trying to compensate for the missed training sessions during the preparation process is pointless. Their success will depend only on their consistency in the previous months. It is the same for social entrepreneurs regarding our spiritual and mental readiness.

The only difference is that we never know when life will throw us onto the field and make us play the biggest game of our lives.

Today, we talk about how to keep it together when life hits us with a two-by-four. Last Autumn, what started as a routinary rotator cuff surgery in one of my husband's shoulders developed into a rare condition that not only threatened his life but caused him tons of excruciating pain. Unexpectedly, life forced us to put our lives on hold and pushed us into the arena with no other weapons than our love, faith, and the tools we forged in the good times.

Tune in and listen to the sixty-first episode of Avant-garde Entrepreneur. You'll hear about my experiences as a caregiver, the lessons learned during these difficult times, the five things that helped me the most to keep it together during this massive crisis, and much more.

In This Episode, You Will Learn:

• How ready are we to eat our own cooking? (1:50)
• That moment when life shows us who is in charge of things (4:00)
• The benefits of going small and delegating (13:10)
• Value your quiet time (15:20)
• The power of meditation and focusing on what we want to feel, not what we're going through (18:30)
• Trust your team (21:00)
• Never underestimate the massive power of gratitude (23:20)

Resources:

• My new book! Mindset Matters
• My email: Trisha@TrishaBaileyPhD.com
• Quiz! What’s Your Social Entrepreneur Style?
• Avant-garde Entrepreneur Academy Waitlist

Let’s Connect!

• Website
• LinkedIn
• Facebook
• Instagram

Hosted on Acast. See acast.com/privacy for more information.