You don't need a massive budget to craft a clever, compelling, and effective marketing campaign, and you don't need to wait until your business is wildly successful to invest in branding or advertising. One of the biggest myths about marketing is that it is expensive, and the other is that it is only worth it after you've "made it."

Today, I'm thrilled to welcome Sydney Sam as we kick off the Up-Level Your Impact Business series. In this first episode, we dive into marketing and branding. Sydney is a global speaker, trainer, and coach—an "entrepreneur's entrepreneur." He is the founder of Openspace Global, a member of the D&AD Impact Council, and the CEO of Workspace Global.

Tune in and listen to the sixty-third episode of Avant-garde Entrepreneur. Join us as we dive into the intersection of mission-driven business and effective marketing, debunk the myths about marketing and branding, and go over the marketing trends of 2025. Sydney also shares solutions to the most common marketing roadblocks, breaks down complex marketing and branding concepts into simple language, and much more.

In This Episode, You Will Learn:

• A bit about Sydney's background and first steps in marketing (4:20)
• What's the difference between marketing and branding? (7:50)
• How to build your brand's soul, body, and purpose (13:00)
• Sydney talks about the marketing trends for 2025 (17:00)
• How expensive is it to promote your business? (24:10)
• Two of the biggest myths in marketing (35:00)

Connect with Sydney:

• LinkedIn
• Twitter
• Instagram
• Visit Openspace's website

Let's Connect!

• Website
• LinkedIn
• Facebook
• Instagram

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