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In this episode of Badass Women in Business, hosts Aggie and Cristy sit down with Vicky Demas, the CEO of Identifeye Health (formerly Tesseract Health). Vicky brings over 20 years of experience in healthcare, leading teams, and launching innovative products. She shares how Identifeye Health leverages AI to revolutionize diagnostic tools, starting with retinal imaging to combat diabetic retinopathy—a disease that could lead to preventable blindness.

Before joining Identifeye Health, Vicky was a product lead at GRAIL, where she contributed to the development of the Galleri multi-cancer early detection test. Prior to that, she was one of the first five founding members of Google Life Sciences, now Verily, where she led groundbreaking projects in medical diagnostics and devices. With over 20 patents to her name and a Ph.D. from UC Berkeley, Vicky has been a pioneer in using AI to solve complex healthcare challenges.

Vicky opens up about the challenges of being a female entrepreneur in a male-dominated field, the loneliness of leadership, and how grit, continuous learning, and adaptability have fueled her journey. She talks about the critical mission of Identifeye Health—making diabetic retinopathy screening more accessible—and shares advice on navigating the healthcare tech space, building strong teams, and thriving as a woman in STEM.

Vicky’s story also touches on her personal journey, from moving to the U.S. from Greece as a young engineer to leading a cutting-edge startup backed by $80 million in venture funding. Her insights into how AI can reshape diagnostics and her take on the future of women in STEM make this episode an inspiring listen for aspiring entrepreneurs and leaders.

Connect With Vicky:
Identifeye Health
LinkedIn

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In this episode of the Badass Women in Business Podcast, Aggie and Cristy sit down with Alex Batdorf, founder of Get Sh!t Done, to discuss the importance of community in entrepreneurship. Alex opens up about her journey, starting and scaling businesses since she was 19, and how her experiences have shaped her mission to support women entrepreneurs in building businesses that truly align with their vision.

Throughout the episode, Alex emphasizes the idea that success is not achieved alone, challenging the "hero's journey" narrative and stressing that entrepreneurship, like life, is better done in collaboration. She touches on the importance of getting support at every stage, debunking the myth of the lone wolf in business.

The conversation also delves into the realities of venture capital, the need for businesses to bootstrap and validate their ideas before seeking funding, and how to scale in a smart, sustainable way. Alex shares her practical insights on how women can navigate these challenges while staying true to their purpose.

Alex’s key advice? Success is never built in silos—community and alignment are essential for creating long-term impact in business.

You can learn more about Alex and Get Sh!t Done by visiting getshitdone.co or following her on social media.

This episode offers valuable insights for anyone looking to build a business in a way that’s authentic, impactful, and connected to a larger community.

Key Topics Covered:

• Alex’s Entrepreneurial Journey
• Building Businesses with Community
• The Truth About Venture Capital
• Bootstrapping and Business Validation
• The Power of Alignment in Business

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com

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In this episode of the Badass Women in Business Podcast, Aggie and Cristy sit down with Laura Williams, the founder of In Sync Media, a marketing agency in Western Colorado. Laura shares her journey from working in graphic design and copywriting to becoming an unexpected business owner. Her story is rooted in her personal experiences as a wife and mother, navigating the unique challenges of a law enforcement and military family while building her business.

Laura talks candidly about the impact of AI on her industry, reflecting on her initial concerns about AI taking over jobs. She quickly realized, though, that while AI can provide tools, it can’t replace the expertise and judgment that human professionals bring to the table. Laura highlights the importance of knowing how to use AI effectively, without losing the personal touch that clients still rely on.

The discussion also covers Laura’s upbringing in a strict fundamentalist Christian environment, which she compares to a cult. She explains how these early experiences shaped her entrepreneurial spirit and her determination to create a meaningful life outside of those constraints.

Laura’s key advice for entrepreneurs? Go to therapy. She emphasizes the importance of mental health in sustaining a business and making a positive impact on others.

You can connect with Laura on social media @InSyncMediaTeam (Facebook, TikTok, Instagram) or visit her website at insync.media. She also offers resources for those interested in learning more about AI in business, including workshop recordings available upon request.

This episode offers a thoughtful look at the balance between personal growth, entrepreneurship, and the evolving role of AI in business. It’s a must-listen for anyone looking to navigate these challenges with intention and clarity.

Key Topics Covered:

1. Laura’s Entrepreneurial Journey
2. Balancing Family and Business
3. The Role of AI in Business
4. Impact of Fundamentalist Upbringing
5. Mental Health and Entrepreneurship
6. Practical AI Tips

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com