Tell me honestly - how did you set your prices? Did you learn your numbers like the back of your own hand, calculating all costs and overheads, factoring in all the extra expenses, and then determining a profitable price for your service? Or did you copy the salon down the street that does similar treatments and just charged the same (or a tiny bit less!) than them? If you’re guilty of the latter, raise your hand - and then listen to this week’s episode! It can be difficult and sometimes downright scary to back yourself and charge higher prices, or increase them from what they are currently. But the only person that that’s hurting, is you. Not only will you not be able to invest any back into your business for things like levelling up your skills and results, it also builds resentment towards the work - and that’s not how you become an industry leader. So I’m going to show you how to raise your prices confidently and without the panic and anxiety that comes with it! I’m helping you understand what it means to be profitable in your area of service, and how it can affect the longevity of your business. We’ll also look at common mistakes that people make when setting their pricing, like not factoring in debts or even their own wages, and how you can avoid falling into those traps! Raising your prices isn’t just for you either - it benefits your clients too. We’ll look at the effects elevating your client experience has on bringing in a higher-end, more luxury-level clientele who are in turn more willing to pay those higher prices over and over again. These are the exact strategies I teach all my clients, and we’re covering everything from marketing to mindset in this episode. This is the secret weapon you need so you can not only increase your prices confidently, but in a way that’s going to be a win-win for both you and your client.

Don’t panic! This is how to make more money, AND do it confidently:
❤️‍🔥 Understanding your numbers: maximise your profits by setting ACCURATE pricing!
❤️‍🔥 Avoid burnout! Why increasing your prices is critical for long-term business sustainability
❤️‍🔥 The power of a clear brand and message when attracting high-end clients
❤️‍🔥 Creating a luxury experience that clients get excited to pay more for!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

Starting a business is NOT cheap. There’s money spent on your training, getting the right insurance, stocking up on products, and perfecting the fit-out of your space. We prioritise investing all of our hard-earned savings into getting the business off the ground. It can sometimes be tempting to try and save your hard-earned cash rather than invest it back in your business. But there’s one area where when you invest, you’ll always get a massive return - and it’s you!

Our guest this week, Kimberley Haworth, is no stranger to investing in herself and placing real value in levelling up her own knowledge and skills. Kimberley is a rockstar business coach with 15 years of industry insights and has run multiple 6-figure beauty businesses over her career. As someone who always questioned the status quo as she went through beauty training, she recognised that there was a massive gap in the education system, with no offerings blending both beauty and business together. And so Beauty Business School was born! She now shares everything she learned from her own entrepreneurial journey with other budding beauty business owners. As their cheerleader and unstoppable mentor, she helps them attract their dream clients AND create a successful business that will set them up for life. Oh, and she does all of this whilst still being an incredible and dedicated mum!

We have an electric conversation about our shared passions, and it’s sure to get you buzzing with excitement too. We’re talking about the astronomical return you get from investing in yourself: whether that’s spending money on courses that make you a master of marketing, or taking the time and effort to do the work on your past traumas and self-limiting beliefs. Communication is critical for any business owner, and Kimberley has harnessed this power and made it her own! We’ll discuss how you can flip a negative conversation into a positive starting right in your own salon, and how keeping it simple is the key to creating a connection with your customer. This is an episode you don’t want to miss - Kimberley’s here to change your mindset and elevate your strategy for remarkable results!

Start your ‘you’ investment today - we’re covering it all:
💋 Marketing masterclass: avoiding the most common pitfalls and putting yourself in your customer’s shoes
💋 Lifting the standard of training in the industry, and ditching the one-size-fits-all approach to education
💋 Balancing being a boss woman with being an even more boss parent!
💋 Fears, triggers, and projections: how to break the cycle and stop being stuck in your ways

If you’re inspired to become a badass boss lady like Kimberley, and you want to join her supportive community of business cheerleaders, follow along on her personal and business socials for all her best (and entertaining!) advice.

And once you’re all caught up on the Beauty Industry Leaders podcast, Kimberley’s podcast Beauty & The Business drops every week, giving strategies to run a successful service-based business whilst still being happy AF.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

Industries are driven forward by those willing to take risks, to try something radical and different that sets them apart from the rest of the pack. These leaders understand that opportunities are created by hard work, not just found by luck, and challenges excite them! You can be a follower or a leader, and our guest this week is the epitome of the latter. Isabella Loneragan is an award-winning titan of the beauty industry, with almost two decades of experience across multiple countries and modalities (she’s Australia’s first ever Buccal and Sculptural Lifting therapist!). She’s one of the most sought-after skin and dermal therapists and has worked tirelessly to earn that reputation, working in some of the best dermatology and cosmaceutical clinics in the world and even creating and trademarking her signature Intrinsic Facial technique. Not only has she mastered many beauty skills, but she’s also drawn on previous corporate careers to become a powerhouse of business, starting her own Australian-made and formulated skincare range Ragan Skin. And her impressive resume doesn’t end there: she’s also Channel 7’s resident beauty expert, educating women across the country on how to treat their skin with the care and respect they deserve. Whilst she’s reached almost dizzying heights of success, Isabella has never forgotten where she started and generously shares her knowledge and expertise with other beauty entrepreneurs. And that’s exactly what she’s doing on this week’s episode! She covers everything you need to build a brand that will stand the test of time, from diversifying your beauty and business skills, to the value of strong personal client relationships, and the power of creating your very own products and techniques. Her confidence in her proven abilities also helps shape who she is as a person, and she shares how she grew from an inspired university student to a national TV fixture and influential public figure.

Our resident beauty expert helps us get with the program:
💆‍♀️ Starting small with low overheads equals sustainable growth
💆‍♀️ Filling gaps in the market whilst also solving your own business problems (it’s a win-win!)
💆‍♀️ You don’t always need the latest tech: never underestimate the power of manual treatments
💆‍♀️ Building a personal brand, including trademarking techniques and embracing career opportunities

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.