Alright, this episode is a little different—completely unscripted, unfiltered, and straight from my screenshot folder. I’m diving into some major wins from my clients, breaking down exactly what’s working for them, and showing you how you can apply the same strategies to start seeing real results in your own beauty business.

But first, a little life update…
I bought a new car—without getting a loan (and why that was so important to me).
The bowling business is thriving, but we’re realizing the power of hiring smart and fixing team gaps.
We hit $430K in revenue in just 11 weeks, even in what’s normally our slowest month!
And yes, I’ve somehow become a cocktail recipe creator on the side (stay tuned for the Sweet Caroline special 🍸).

What You’ll Get in This Episode:

-The mindset shifts that changed EVERYTHING—going from "just showing up" to actually building a business.
- How my clients track their numbers so they’re never left wondering where the money’s going.
- The marketing mistake 99% of beauty business owners make (hint: posting more isn’t the answer).
- How to handle DMs & inquiries so you're not just getting ghosted.
- The exact follow-up process that took one client from 40 Google reviews to 140!
- The 5S storytelling formula that makes your content 10x more powerful (without spamming before & afters).

Biggest Takeaways:

• If you're not tracking your numbers, you're running a hobby, not a business.
• Your fortune is in the follow-up—nurturing your clients = long-term success.
• Posting more isn't the key to success. Your messaging needs to actually convert.
• Charge what you're worth and stop second-guessing your pricing.
• Marketing doesn’t have to feel draining—it should be fun, aligned, and work for YOU.

Stuck in your beauty business? This episode is your wake-up call. It’s time to stop treating it like a side hustle and start playing BIG.

🎧 Hit play, take notes, and get ready to level up.

If you found value in this episode, PLEASE take 30 seconds to leave a 5-star review on Apple Podcasts! It genuinely means the world to me and helps more beauty biz owners get the support they need. 💕

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Today’s guest is an absolute powerhouse—someone who isn’t just transforming faces, but also elevating industry standards and empowering the next generation of cosmetic nurses.

Joining us is Shanai Cramer, a registered nurse and independent business owner who has built a thriving cosmetic clinic and coaching program.

She’s here to spill the tea on:
✅ The biggest misconceptions about entering aesthetics
✅ Why thorough consultations are a game-changer for long-term success
✅ How to build trust-driven clinics that keep clients coming back
✅ Why investing in the right training matters more than adding more services
✅ How to navigate client expectations and rebooking challenges

This episode is packed with real talk and actionable strategies that will help beauty business owners elevate their client experience, retention, and overall professionalism.

If there’s one thing to take away from this episode, it’s this: Success in aesthetics isn’t just about offering services—it’s about becoming a trusted authority. Clients don’t just buy treatments; they invest in people they trust.

By focusing on education, emotional connection, and high industry standards, you’re not just running a business—you’re creating a legacy of excellence in the beauty industry.

Want to learn from Shanai? Connect with her on Instagram:
@youraestheticau (Clinic)
@youraesthetic_academy (Education)

Loved this episode? Tag us on Instagram & share your biggest takeaway! Let’s keep raising the bar together. ✨

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Alright, let’s be real for a sec—AI is everywhere. It’s in our phones, our emails, and yes, even in the beauty industry. But here’s the big question: is it actually useful for your business, or is it just another overhyped trend?

If you’ve been side-eyeing AI wondering if it’s worth your time—or maybe you’ve tried it but felt like it was more work than help—this episode is for you. I’m peeling back the curtain on how AI can save you hours, boost your bookings, and take your marketing to the next level (without making your content sound like a robot wrote it).

What You’ll Learn Today:

🚫 The BIGGEST AI mistakes beauty biz owners make (and how to avoid them!)
💡 How to use AI to work smarter, not harder in your marketing & client management
⏳ The exact tasks AI should handle so you can focus on growing your business

If this episode got you thinking, hmm, maybe I should actually start using this AI thing properly, you need to be inside my Beauty Industry Leaders Community.

This is where I share AI prompts, automation strategies, and tools that actually work—so you can stop wasting time and start making more money faster.

I’d love to hear your biggest aha moment from this episode! Shoot me a message on Instagram @SammyKennedyCoach and let’s chat.

And hey—if you know another beauty biz owner who’s still out here doing everything manually, do them a favor and send them this episode. They’ll thank you later.

Until next time, keep building that dream business!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/