This episode is one every beauty business owner needs to hear—especially if you’ve ever found yourself scrambling last-minute for content ideas, running promotions just to fill gaps, or posting on socials without a real plan behind it.

Sammy Kennedy and Elli Forsyth are diving deep into the power of long-term planning and why an annual marketing calendar isn’t just a nice-to-have—it’s essential if you want sustainable growth and less stress. They’re breaking down how to map out a 12-month strategy that aligns with your income goals, busy seasons, and client behavior, all while leaving room for creativity and flow.

You’ll walk away with:

• Why reactive marketing keeps your biz stuck in survival mode
• How to use past data to shape future success
• The truth about discounts (and how to stop relying on them)
• What it actually means to take full ownership of your results
• How to build campaigns that feel intentional, not rushed
• The mindset shift from short-term sales to long-term prosperity

If you’re ready to stop winging it and start leading your business like the visionary you are, this episode is your blueprint.

✨ Where To Find Elli:
📸 Instagram: https://www.instagram.com/thebeautybusiness.society/

🎧 Tap the link and listen to this absolute goldmine of an episode. Tag me and Elli on Instagram with your biggest takeaways. This one’s a game-changer!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

This episode is one that had me walking away feeling more aligned, more grounded, and honestly—more inspired than ever.

I had the absolute privilege of sitting down with the incredible Michelle Rule—multi-business owner, investor, and the woman behind the title “The Millionaire Maker.” But let me tell you, Michelle is so much more than her numbers.

She’s the kind of woman who has gone from being completely burnt out, in credit card debt, and spiritually lost at 25... to co-owning a $2.5 million IT company, building a $7 million personal asset base, and now coaching other women to build true financial freedom—without burnout, without hustle, and without shame.

We went deep in this chat. You’ll hear:

- Michelle’s honest story of how she went from paycheck-to-paycheck to living in abundance
-Why most business owners are missing the opportunity to turn profits into long-term wealth
- Her concept of your “financial freedom number” (this one changed how I think)
- The power of wealth energetics (and how pride—not shame—is the most magnetic energy for abundance)
- Why saving doesn’t make you wealthy—but investing with intention does
- Her exact strategy for automating wealth on autopilot
- The real talk around exit strategies, cashflow buffers, and playing the long game like a CEO

We also chatted about something I think a lot of us feel but don’t talk about enough—what happens when you grow faster than the people around you. That moment when you realize you’re ready to have bigger conversations about money, wealth, and the life you really want to live.

Michelle doesn’t just preach financial freedom—she’s built it. And now she’s sharing the behind-the-scenes of how she did it (and how you can too).

Whether you're just getting started or you're already making bank but want to actually build something that lasts… this episode will expand you in all the best ways.

Connect with Michelle: https://www.instagram.com/michellerulemillionairemaker/
Apply for her 6-month signature program Skyrocket Your Wealth – designed for women ready to become self-made multi-millionaires with clarity, strategy, and energetic alignment.

If you’re listening and something inside you is saying “this is the next chapter,” go figure out your financial freedom number. Michelle has a free Dream Life Calculator on her Instagram. That number? It could change everything.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

I’m so excited for today’s episode because I’m joined by the absolute powerhouse, Elli Forsyth. If you’ve been feeling like you’re constantly putting out fires in your beauty business, struggling with staff issues, or just feeling stuck trying to balance leadership with growth—this one is for you.

Elli Forsyth is the founder of Beauty Business Society, and she’s someone who’s literally been in the trenches, working her way from therapist to managing massive clinics to now coaching and consulting beauty business owners on how to build thriving, high-performing teams.

I’ve been hyping her up on this podcast for ages because she’s absolutely phenomenal at what she does. She knows how to transform your business from feeling like chaos every day to having systems, structure, and most importantly—a happy, high-performing team.

What We’re Getting Into:

• How Elli went from being a beauty therapist to a clinic manager to now a sought-after consultant.
• The biggest mistakes salon owners make when it comes to leadership and why it’s costing them thousands.
• Why building a positive team culture is essential (and how to do it properly).
• The secret to effective one-on-one meetings that actually move the needle for your staff AND your business.
• How to shift from being a burnt-out operator to stepping into your CEO role.
• And so much more...

Elli’s approach is so real, no fluff, no BS. She’s all about practical strategies and implementation. And she’s got receipts—she’s helped clinics go from struggling to absolutely thriving with her methods.

If you’re tired of the constant staff drama, overwhelmed by trying to manage everything yourself, or feeling like you’re just spinning your wheels—Ellie’s got you covered. And if you’re ready to actually grow your business and create a culture where your team feels empowered and excited to show up every day, then you’re going to want to hit play on this one.

✨ Where To Find Ellie:
📸 Instagram: https://www.instagram.com/thebeautybusiness.society/

🎧 Tap the link and listen to this absolute goldmine of an episode. Tag me and Ellie on Instagram with your biggest takeaways. This one’s a game-changer!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

I am so excited for you to meet today’s guest because her story is just… wow. I’ve got Rachel Diaz on the podcast, and she’s the genius behind Love Beauty Skin Clinic – a business she built from scratch and grew into a thriving, award-winning clinic with 19 team members. Yeah, you read that right. Nineteen.

Rachel’s journey is one of those stories that just lights you up. She went from feeling totally overwhelmed trying to do everything herself, to creating a system that allowed her to expand and thrive. And the best part? She’s so down-to-earth and honest about everything it took to get there.

In this episode, Rachel and I chat about:

✨ What it really felt like when she was trying to do it all alone.
✨ The ‘aha’ moment when she knew she couldn’t keep going the way she was.
✨ How she went from being a solo practitioner to leading a team of 19 rockstars.
✨ The behind-the-scenes systems and processes she had to create to make it all work.
✨ How winning awards helped boost her credibility – and how you can use recognition to fuel your own growth.
✨ What she wishes she knew when she was just starting out (and the advice she’d give YOU).

Rachel is so real about her journey. The struggles, the wins, the moments of doubt… all of it. If you’ve ever felt like you’re just spinning your wheels trying to do it all yourself, this conversation is going to be so refreshing and honestly, pretty motivating.

Grab your coffee, take a deep breath, and let’s dive in. I know you’re gonna love this one. 💛

— Sammy

🎧 Listen to the full episode.

Connect with Rachel Diaz:

https://lovebeautyskinclinic.com
https://www.instagram.com/racheldiazlovebeauty/
https://www.instagram.com/lovebeautyskinclinic/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Okay, guys… this episode is about to change EVERYTHING. If you’re sick of constantly chasing new clients, stressing about no-shows, and wondering how the hell you’re gonna hit your revenue goals next month — THIS is the episode for you.

I’m sitting down with Tara Shaw (aka The Membership Expert) who has cracked the code on client retention. Tara’s got over two decades of experience in the beauty industry — clinic owner, international educator, mentor — she’s done it all. She’s the brains behind The Aesthetic CEO Academy and the Client Retention Blueprint, where she helps clinic owners create predictable, consistent revenue (without burning themselves out).

We’re talking about:
- Why focusing on new clients is costing you money (and why retention is the real goldmine)
- How to create memberships and treatment plans that keep clients coming back
- Why selling isn’t sleazy — it’s literally just serving with a solution

If you’ve ever thought, “My team just isn’t good at selling” or “Clients don’t want to commit to long-term plans” — Tara’s about to prove you wrong. Grab a coffee (or a wine), hit play, and get ready to take some notes.

Listen to the full episode now — you’re gonna want to hear this one!

If you loved this episode, screenshot it, share it to your stories, and tag us! Let me know your biggest takeaway — I’m dying to hear what hit home for you!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’re a woman in business drowning in admin, client work, and social media — wondering why you feel stuck — this episode is for YOU. I’m joined by the incredible Chrissy from Grow Advantage, a hiring expert and strategist who’s helped business owners build high-performing teams that create freedom, not stress. Learning how to hire properly literally changed my life, and Chrissy was the reason I figured it out. If you’ve ever said, “It’s just easier to do it myself,” this episode is going to blow your mind.

Chrissy knows firsthand what it’s like to juggle business, motherhood, and life. In this episode, we dive deep into why doing it all yourself is holding you back from growing. We cover how to know when it’s time to hire a VA, why investing in support will actually make you more money, and the key mistakes business owners make when hiring. Chrissy breaks down why onboarding is like the honeymoon phase — and how showing up for your new hire from day one makes all the difference.

Key Takeaways:
✅ Hiring isn’t an expense — it’s an investment. Paying a VA $24 to handle social media so you can make $200 in that same hour? It’s a no-brainer.
✅ The first hire you should make is a VA. Start with admin or social media to give yourself time to focus on growing your business.
✅ Your new hire’s first day is critical. Treat it like the honeymoon phase — when they’re excited and engaged, that’s when you need to show up for them the most.

Chrissy is offering her Ultimate Offshore VA System LIVE with a Q&A for just $347 — but only for a limited time! If you’re ready to stop drowning in admin and start focusing on what you love, this is your chance.

Connect with Chrissy:

https://www.hiringadvantage.com.au/the-ultimate-offshore-va-system-sales-page

https://www.linkedin.com/in/chrissygrowadvantage/

https://www.instagram.com/grow_with_chrissy/

If you loved this episode, screenshot it, share it to your stories, and tag us — we’d love to hear your biggest takeaway!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Alright, let’s get into it. If you’re in the coaching, consulting, education, or training space—or you’re thinking about stepping into it—this episode is gonna save you a whole lot of time, stress, and trial-and-error.

I’m breaking down exactly how I built my coaching and consulting business, what I’ve tried, what’s worked, what’s flopped, and most importantly—how I’ve set up my backend systems to actually run things smoothly without burning myself out.

When I first started, I was just winging it. I sold an online course on Kajabi that covered the basics of setting up a beauty business and getting clients. Then I realized I actually loved working with people and wanted to do more hands-on coaching. That led me to running masterminds, one-on-one coaching, events, 12-week courses, and all kinds of different structures—until I found what actually worked best for me.

And let me tell you… I learned real quick that you can have the best offer in the world, but if you don’t have the right backend setup, you’re making it 10x harder for yourself to bring in consistent leads, convert clients, and create a business that actually supports your life.

So today, I’m walking you through:
🚀 The exact flow of the Beauty Industry Leaders sales funnel
💡 How to get more eyeballs on your business (because posting on IG isn’t enough)
📧 Why your email list is more valuable than social media (and how to start building it)
🔄 The full client journey—from lead magnet to conversion to retention
📊 The biggest launch mistakes I see (and how to actually plan ahead so your offer sells)
💰 How to structure your business model so you’re not stuck in a constant hustle cycle

This is not just about throwing up a sales page and hoping for the best. It’s about setting up a system that works for you on autopilot so you can focus on what you actually love doing—coaching, educating, and helping people in this industry grow.

And honestly? No one ever laid it out for me like this. I had to invest over $130K into courses and coaches just to piece it all together. So consider this your fast-track lesson to getting your coaching, training, or consulting business running smoothly and profitably.

✨ Give this episode a listen and let me know—what’s one part of your business that needs a better system right now? DM me @SammyKennedyCoach, I’d love to hear your thoughts!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Alright, this episode is a little different—completely unscripted, unfiltered, and straight from my screenshot folder. I’m diving into some major wins from my clients, breaking down exactly what’s working for them, and showing you how you can apply the same strategies to start seeing real results in your own beauty business.

But first, a little life update…
I bought a new car—without getting a loan (and why that was so important to me).
The bowling business is thriving, but we’re realizing the power of hiring smart and fixing team gaps.
We hit $430K in revenue in just 11 weeks, even in what’s normally our slowest month!
And yes, I’ve somehow become a cocktail recipe creator on the side (stay tuned for the Sweet Caroline special 🍸).

What You’ll Get in This Episode:

-The mindset shifts that changed EVERYTHING—going from "just showing up" to actually building a business.
- How my clients track their numbers so they’re never left wondering where the money’s going.
- The marketing mistake 99% of beauty business owners make (hint: posting more isn’t the answer).
- How to handle DMs & inquiries so you're not just getting ghosted.
- The exact follow-up process that took one client from 40 Google reviews to 140!
- The 5S storytelling formula that makes your content 10x more powerful (without spamming before & afters).

Biggest Takeaways:

• If you're not tracking your numbers, you're running a hobby, not a business.
• Your fortune is in the follow-up—nurturing your clients = long-term success.
• Posting more isn't the key to success. Your messaging needs to actually convert.
• Charge what you're worth and stop second-guessing your pricing.
• Marketing doesn’t have to feel draining—it should be fun, aligned, and work for YOU.

Stuck in your beauty business? This episode is your wake-up call. It’s time to stop treating it like a side hustle and start playing BIG.

🎧 Hit play, take notes, and get ready to level up.

If you found value in this episode, PLEASE take 30 seconds to leave a 5-star review on Apple Podcasts! It genuinely means the world to me and helps more beauty biz owners get the support they need. 💕

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/