Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

What happens when a bridal makeup artist and an Air Force engineer team up? A total transformation of how wedding vendors run their businesses.

Today I have a sit down with Indi and Heraldo of Studio 85, the power couple behind the world’s #1 ranked Dubsado consultancy for the wedding industry.

Indi shares how she went from burnout in a seasonal bridal makeup business to building a systems-first empire. Heraldo brings his background in engineering to the table, revealing how their processes have helped over 130 beauty and wedding professionals reclaim their time, boost client experience, and actually enjoy their businesses again.

Inside this episode:

✨ How a seasonal business led Indy to hit her systems breaking point
✨ The unexpected lessons from Heraldo’s Air Force background
✨ Why Dubsado is more than just automation – it’s about freedom
✨ How they helped creatives save 97% of their time
✨ What COVID taught them about pivoting, e-commerce, and resilience
✨ The exact systems every wedding vendor needs to go pro behind the scenes

If you're stuck in the admin overwhelm or relying on spreadsheets to run a luxury service - this episode is your invitation to think bigger, streamline smarter, and finally step into the CEO seat.

Let’s build backend systems that are as beautiful as the work you create. 💻💄

Connect with Indi and Heraldo

Instagram: www.instagram.com/studioeightyfive_/

Website: www.studioeightyfive.info/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

🎉 One year of the Beauty Industry Leaders Podcast – and over 10,000 downloads! We're celebrating big milestones and even bigger lessons.

In this episode we reflect on a year of showing up, learning, growing, and building a powerful community of beauty business leaders. From upcoming retreats to behind-the-scenes shifts, let's pull back the curtain on what’s really working.

But the heart of today’s conversation? Virtual assistants - and why hiring one might just be the best decision you make for your business (and your sanity).

I'm going to share how bringing on a VA changed everything: more freedom, more focus, and way less stress. If you’re doing all the things and feel like you’re running on fumes, this is your wake-up call.

You’ll walk away with practical tips to get started, including how to:
✨ Clearly communicate your needs and expectations
✨ Create a brand kit that saves time and keeps things on-brand
✨ Build smooth onboarding systems so your VA can hit the ground running
✨ Know when it’s time to ask for help - and how to find the right support

Plus, we dive into the Booked, Banked, and In-Demand program - your roadmap to scaling sustainably and hiring with confidence.

This is more than delegation. It’s about protecting your peace, avoiding burnout, and stepping fully into your CEO role.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

Today Eli and I reconnect after my month-long trip to Vietnam - where something completely unexpected happened... in the best way.

This wasn’t just a vacation. It was a powerful reminder of what happens when you actually step away from your business and trust the systems you've built. Two years ago, I couldn't have done this. But this time, thanks to strong structures and a shift in mindset, I not only enjoyed deep rest and cultural adventure - I also made big moves for the future.

We’re talking about what it really means to live within your means, invest in yourself, and make space for both peace and progress. Plus, I share the behind-the-scenes of setting up our first ever Beauty Business Retreat in Vietnam, happening 2026 - and why this could be the game-changer for beauty entrepreneurs ready to scale without burnout.

In this episode, we cover:

✨ The difference strong systems make when you take time off
✨ Why Vietnam inspired a whole new level of clarity and vision
✨ How to balance rest with purpose-driven planning
✨ The truth about burnout - and how to avoid it for good
✨ What you can expect from our upcoming retreat (and why it’s different)
✨ Group coaching vs personalized mentorship - and what you need

This is your sign to stop surviving and start scaling - with support that honors your energy, vision, and growth.

You don’t have to do it alone. If you’re a beauty business owner feeling stuck, exhausted, or unsure of your next step, our Vietnam retreat might be exactly what you’ve been looking for.

Let’s build something that fuels you, not drains you.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

In today’s episode I’m joined by the brilliant business expert Elli, and we’re diving deep into one of the most important conversations for beauty entrepreneurs: understanding the stage your business is in - and what to focus on next.

Whether you’re just starting out or scaling a team, we offer you practical insights to help you make smart decisions at every level of growth. Elli and I explore why gaining hands-on experience before launching your own business can set you up for long-term success, and what foundational pieces you really need to have in place.

If you’ve ever wondered when it’s time to hire, how to delegate effectively, or what it takes to lead with confidence - this one’s for you.

In this episode, we cover:

✨ How to identify what stage your business is really in
✨ Why working for others first can be a powerful stepping stone
✨ The must-haves: business plans, pricing for profit, and brand clarity
✨ What to focus on as you grow - from hiring to onboarding and beyond
✨ Why your leadership style shapes your team culture
✨ How to stay adaptable, financially smart, and aligned as you scale

This is a roadmap for anyone ready to lead their business with intention - not just ambition. Let’s build something sustainable, impactful, and uniquely you.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

In today’s episode, I’m joined by the wonderful Elli, who’s about to head off on maternity leave - and we’re having a real, honest conversation about what it actually looks like to step away from your business without losing momentum.

We’re talking expectations vs. reality when it comes to leadership, growth, and what success really requires in the beauty industry. From feeling the pressure to “do it all,” to learning how to build systems and teams that support you - this episode is full of behind-the-scenes insights for beauty pros who want to grow smart, not just fast.

You’ll also hear about my upcoming Vietnam trip, how the beta launch of my new training programs went, and why niching down might be the key move your business needs right now.

In this episode, we cover:

✨ The mindset shift that makes taking time off actually possible
✨ Why trying to offer everything can hold your business back
✨ What most people get wrong about success in the beauty industry
✨ The importance of team, systems, and structure behind the scenes
✨ Real talk on maternity leave, slowing down, and staying in your zone

This episode is your permission slip to let go of the hustle myths and start building your business in a way that feels aligned, sustainable, and true to you.

Let’s rewrite what success looks like - together.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

In today’s episode, Elli and I are pulling back the curtain on what it really takes to grow a profitable, sustainable beauty business - without burning out or losing yourself along the way.

We’re sharing real-world stories (including one client’s epic $100K month), hard-earned lessons from running events and handling difficult clients, and some personal confessions that shaped our own leadership journeys.

From marketing calendars that drive serious revenue to navigating feedback styles and team communication, this episode is full of insights for beauty pros at every stage of business.

In this episode, we cover:

✨ The strategy behind a client’s $100K month - and how you can apply it
✨ Early mistakes we made (and what we’d do differently now)
✨ How to ask your team how they want to receive feedback
✨ A personal look into my teenage years and what fuels my drive today
✨ Plus: a round of “Two Truths and a Lie” to end things on a high!

If you’re ready to lead with more clarity, confidence, and heart—this episode is your reminder that growth isn’t always linear, but it’s always worth it.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

What does it take to wrap up the financial year with clarity, confidence, and a strategy for real growth?

In this solo episode, I walk you through my own end-of-financial-year (EOFY) game plan – the same one that allows me to manage multiple businesses and take a month-long holiday in Vietnam, all without burning out.

I go over some of the most powerful strategies for EOFY planning, including how to set goals, delegate effectively, and align your business vision with your life goals. This is your ultimate checklist for making the new financial year your most profitable and sustainable yet.

In today's episode:

✨ How to assess your financials with clarity and confidence
✨ Hiring and delegation strategies that free up your time
✨ Mapping out KPI-driven goals for your team
✨ Planning promos and marketing with intention
✨ Why personal alignment is just as crucial as profit

Whether you're a solo operator or leading a large team, this episode is packed with practical advice to help you end the year strong – and start the next one even stronger.

Check out the Break-even calculator here: https://beautyindustryleaders.com.au/breakeven-costs-calculator

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

What does it really take to deliver a consultation that converts and keeps clients coming back for more?

On today's episode Elli and I dive deep into the art (and science) of high-performing consultations.

Elli breaks down her signature five-step consultation method, a game-changer for beauty professionals who want to build deeper trust, offer real solutions, and achieve lasting client results.

From understanding your client’s deeper concerns to creating treatment plans they’re actually excited about, we’re covering the key elements that turn consultations into your most powerful business tool.

In this episode, we cover:

✨ The five-step method for a consultation that actually converts
✨ Why reviewing past treatments is crucial (and often overlooked)
✨ How to perform a results-driven skin analysis with confidence
✨ The power of product education and personalized planning
✨ Communication strategies that build instant trust and rapport
✨ How to manage expectations and deliver next-level aftercare

Whether you're a solo therapist or managing a full team, this episode is packed with actionable tips to help you refine your client consultations and boost retention.

Where To Find Elli:
📸 Instagram: https://www.instagram.com/thebeautybusiness.society/

🎧 Don’t just listen, engage! Tag me and Elli on Instagram with your top takeaway from this must-hear episode

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/