Alright, this episode is a little different—completely unscripted, unfiltered, and straight from my screenshot folder. I’m diving into some major wins from my clients, breaking down exactly what’s working for them, and showing you how you can apply the same strategies to start seeing real results in your own beauty business.

But first, a little life update…
I bought a new car—without getting a loan (and why that was so important to me).
The bowling business is thriving, but we’re realizing the power of hiring smart and fixing team gaps.
We hit $430K in revenue in just 11 weeks, even in what’s normally our slowest month!
And yes, I’ve somehow become a cocktail recipe creator on the side (stay tuned for the Sweet Caroline special 🍸).

What You’ll Get in This Episode:

-The mindset shifts that changed EVERYTHING—going from "just showing up" to actually building a business.
- How my clients track their numbers so they’re never left wondering where the money’s going.
- The marketing mistake 99% of beauty business owners make (hint: posting more isn’t the answer).
- How to handle DMs & inquiries so you're not just getting ghosted.
- The exact follow-up process that took one client from 40 Google reviews to 140!
- The 5S storytelling formula that makes your content 10x more powerful (without spamming before & afters).

Biggest Takeaways:

• If you're not tracking your numbers, you're running a hobby, not a business.
• Your fortune is in the follow-up—nurturing your clients = long-term success.
• Posting more isn't the key to success. Your messaging needs to actually convert.
• Charge what you're worth and stop second-guessing your pricing.
• Marketing doesn’t have to feel draining—it should be fun, aligned, and work for YOU.

Stuck in your beauty business? This episode is your wake-up call. It’s time to stop treating it like a side hustle and start playing BIG.

🎧 Hit play, take notes, and get ready to level up.

If you found value in this episode, PLEASE take 30 seconds to leave a 5-star review on Apple Podcasts! It genuinely means the world to me and helps more beauty biz owners get the support they need. 💕

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Today’s guest is an absolute powerhouse—someone who isn’t just transforming faces, but also elevating industry standards and empowering the next generation of cosmetic nurses.

Joining us is Shanai Cramer, a registered nurse and independent business owner who has built a thriving cosmetic clinic and coaching program.

She’s here to spill the tea on:
✅ The biggest misconceptions about entering aesthetics
✅ Why thorough consultations are a game-changer for long-term success
✅ How to build trust-driven clinics that keep clients coming back
✅ Why investing in the right training matters more than adding more services
✅ How to navigate client expectations and rebooking challenges

This episode is packed with real talk and actionable strategies that will help beauty business owners elevate their client experience, retention, and overall professionalism.

If there’s one thing to take away from this episode, it’s this: Success in aesthetics isn’t just about offering services—it’s about becoming a trusted authority. Clients don’t just buy treatments; they invest in people they trust.

By focusing on education, emotional connection, and high industry standards, you’re not just running a business—you’re creating a legacy of excellence in the beauty industry.

Want to learn from Shanai? Connect with her on Instagram:
@youraestheticau (Clinic)
@youraesthetic_academy (Education)

Loved this episode? Tag us on Instagram & share your biggest takeaway! Let’s keep raising the bar together. ✨

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Alright, let’s be real for a sec—AI is everywhere. It’s in our phones, our emails, and yes, even in the beauty industry. But here’s the big question: is it actually useful for your business, or is it just another overhyped trend?

If you’ve been side-eyeing AI wondering if it’s worth your time—or maybe you’ve tried it but felt like it was more work than help—this episode is for you. I’m peeling back the curtain on how AI can save you hours, boost your bookings, and take your marketing to the next level (without making your content sound like a robot wrote it).

What You’ll Learn Today:

🚫 The BIGGEST AI mistakes beauty biz owners make (and how to avoid them!)
💡 How to use AI to work smarter, not harder in your marketing & client management
⏳ The exact tasks AI should handle so you can focus on growing your business

If this episode got you thinking, hmm, maybe I should actually start using this AI thing properly, you need to be inside my Beauty Industry Leaders Community.

This is where I share AI prompts, automation strategies, and tools that actually work—so you can stop wasting time and start making more money faster.

I’d love to hear your biggest aha moment from this episode! Shoot me a message on Instagram @SammyKennedyCoach and let’s chat.

And hey—if you know another beauty biz owner who’s still out here doing everything manually, do them a favor and send them this episode. They’ll thank you later.

Until next time, keep building that dream business!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Hey beauty biz queens! Welcome back to another episode of the Beauty Industry Leaders Podcast—and trust me, today’s topic is a MUST-LISTEN if you want to stop working harder and finally start making real money.

So, do you ever find yourself thinking, "If I could just get more clients, all my money problems would go away?" Hate to break it to you, but that’s one of the biggest traps in the beauty industry.

If more bookings were the answer, you’d already feel financially secure—but you don’t. And that’s because more clients = more expenses, more exhaustion, and more time away from the things you love.

So, what’s really causing your money struggles? And more importantly—how do you fix it?

The 5 Things Holding You Back From True Profitability

1. Your Prices Are Too Low - If you’re undercharging, getting fully booked just means more work for the same struggle. You can’t grow if you’re stuck in a cycle of low prices, high burnout, and zero profits.

Ask yourself: If you doubled your prices, would you still be fully booked? If the answer is yes, it’s time for a pricing overhaul.

2. Your Expenses Are Eating Your Profits - Rent, wages, product costs, software subscriptions—it all adds up FAST. And if your pricing doesn’t align with your true business costs, you’ll never see the profit you deserve.

3. You’re Not Maximizing Client Value - The key to sustainable income isn’t more new clients—it’s keeping your current ones coming back and spending more.

4. You’re Just Trading Time for Money - If your income only comes from services, you’re capped by how many hours you can work. Adding high-ticket services, retail, memberships, or digital products can help you make more without working more.

5. Your Money Mindset is Holding You Back - This is the BIGGEST thing stopping beauty business owners from making real money. If you’re constantly discounting, undercharging, or afraid to raise your prices—you’re self-sabotaging.

Instead of thinking, “I can’t charge that much”, start asking, “How can I position myself as a premium brand and attract higher-value clients?”

Do you want to get crystal clear on your real costs and how much you need to charge to be profitable? I’ve got you covered! Grab my FREE Business Breakeven Cost Calculator and start running your beauty biz like a true CEO.

Get it here: https://www.beautyindustryleaders.com.au/breakeven-costs-calculator

I want you to take a second and think—are you actually making what you should be in your business? Or are you just getting by, hoping that adding more clients will fix the problem?

If this episode hits home, I want to hear from you! Screenshot this episode, share it to your stories, and tag me @sammykennedy—let me know your biggest takeaway!

But more importantly, take actio

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Hey, hey! If you're feeling overwhelmed trying to juggle it all, then honey, this episode is for YOU. We're diving deep into something that could seriously change the game for your beauty biz—building a team! If you’re wondering how to level up without running yourself into the ground, I’ve got you covered.

But first, let me give you a little personal update. After eight YEARS, I finally said “bye-bye” to my eyelash extensions. Yep, you heard me right. I used to think I needed them to feel beautiful, but over the past few months, I’ve been making some BIG mindset shifts. It's been so freeing to let go of that belief and focus on what truly matters to me—things like traveling, investing, and actually having more time for self-care. If you’ve ever felt the need to align your life with your core values, then trust me, I totally get it.

Here’s what you can expect in today’s episode:

• If you want to take your biz from side hustle to full-on empire, building a solid team is a must. I’m showing you how it’s the key to scaling without burning out.
• Stop winging it and start thinking long-term. We’ll talk about how to figure out the exact roles your business needs and hire with purpose.
• A killer onboarding process is EVERYTHING. I’m sharing the deets on how to set the right tone with clear expectations and employee handbooks so your team thrives from day one.
• I’m giving you practical tips on how to write job descriptions that get noticed, screen candidates like a pro, and ask the right interview questions to find the perfect fit for your brand.
• Creating a positive work culture doesn’t have to be hard. Regular check-ins, support, and growth opportunities are your secret sauce for retention.
• Let’s be real—promoting the wrong person or skipping training can be a total mess. I’m giving you the lowdown on how to handle these situations without losing your cool.

Here are your key takeaways: First, plan for the long haul. It’s crucial to know your goals and create a clear hiring strategy so that you can avoid burnout or financial strain. Second, remember that leadership is EVERYTHING. Your team will reflect the culture you create, so it’s essential to lead by example and set the tone for your business. Finally, get your numbers right. Understanding your financials is key, and you can use my free Business Break-Even Analysis Spreadsheet to map out your finances and budget effectively for growth.

That’s a wrap for today’s episode, y’all! I hope this gives you the clarity and confidence to take the next step in growing your beauty business. Thanks so much for tuning in, and I’ll catch you in the next one!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

OMG—Are you ready for this one? Welcome back to another episode of the Beauty Industry Leaders Podcast! I couldn’t be more pumped to kick off 2025 with an absolute legend and the first guest of the year: Kim Kent. Not only is Kim a dear friend of mine, but she’s also a total powerhouse when it comes to transforming your relationship with money.

Kim’s journey is seriously inspiring. She’s gone from struggling with money to living a thriving, debt-free life—and now she’s on a mission to help women across Australia do the same. If you’re not already following her on Instagram (@kimkent__), you NEED to. Her content is packed with no-BS, actionable tips that will have you rethinking how you handle your finances.

Here’s what we talk about in this episode:

• How the lessons (and beliefs) you picked up as a kid about money shape our mindset and behavior as adults, especially for business owners.
• Why your subconscious beliefs about money might be holding you back and how to challenge them.
• Understanding why so many in the beauty industry undervalue their services and how to confidently set prices that reflect your worth.
• How frequent discounts can hurt your brand and why premium pricing can create a better client experience.
• Getting real about the comparison trap and how staying in your lane is the best thing you can do for your business.

Oh, and you’ll want to grab a notebook for this one because Kim also shares her 3-step Think Rich Method for rewriting those sneaky money beliefs that are keeping you stuck. Trust me, this is life-changing stuff that you’ll want to revisit again and again.

If you’ve ever felt like you’re stuck underpricing yourself, struggling to make ends meet, or doubting your ability to grow, this episode is your wake-up call. 2025 is the year we’re DONE playing small.

And don’t forget—Kim has an amazing Money Challenge coming up where she’ll guide you through actionable steps to completely shift your financial mindset and start creating real results.

As always, if you loved this episode, share it to your stories, tag both of us, and let us know your biggest takeaway! Your support means the world and helps me keep bringing in guests like Kim who are here to help YOU thrive.

Until next time, let’s keep raising the standards of the industry—together!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Welcome back to another episode of the Beauty Industry Leaders Podcast! Today, I’m talking about a topic that every beauty business owner dreams of—getting fully booked with loyal, high-paying clients.

Let’s be real—there’s nothing more satisfying than seeing your calendar filled with clients who not only love what you do but also trust you enough to pay your full rates. But here's the truth: getting fully booked isn’t about luck, nor is it just about posting on Instagram and hoping for the best. It takes a proven strategy, a framework that brings clients to your door and keeps them coming back.

In today’s episode, I'm giving you an exclusive preview of some of the most valuable tips and strategies from my Fully Booked Formula course—one of the most popular courses I’ve ever taught! My goal today is to give you so much actionable value that you’ll feel empowered to take immediate steps toward getting fully booked.

Here’s what I cover in today’s episode:

• The Elephant in the Room: Why do so many beauty businesses struggle to get fully booked?
• The Real Reason You're Not Getting Clients: It’s not about the lack of marketing; it’s about mindset, action, and avoiding procrastination.
• The Danger of Cheap Prices: How offering discounts can attract low-quality clients and hurt your business in the long run. I share my experience working with beauty salon owners and why you need to raise your prices to attract the right clientele.
• Why You’re Not Connecting with Your Audience: If you're not showing your face, speaking to your audience, and showcasing your personality, you’re making it hard for clients to connect with you. I explain how to position yourself as a unique brand that clients want to trust.

I’ll walk you through common mistakes I’ve seen, from constantly doom scrolling on social media to underpricing your services. I share how these habits can prevent you from attracting the high-quality clients you deserve.

If you're tired of posting content without seeing results, I break down exactly why it's not just about the content itself but how you're positioning yourself and your brand. Your pricing, the way you communicate your value, and how you connect with your audience will make all the difference in getting fully booked.

By the end of this episode, you'll have a clear understanding of what it takes to start attracting and keeping those loyal, high-paying clients, so make sure you take notes and put this advice into action!

Don’t forget to subscribe, rate, and review the podcast if you found this episode helpful!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Welcome to the Beauty Industry Leaders Podcast, and the first episode of 2025 that’s all about taking your business to the next level. Today, I’m talking about one of the most important topics for any beauty entrepreneur—setting ambitious revenue goals and actually achieving them. Whether you’re just starting out or scaling your busines, this episode will give you the clarity and tools to make those big dreams happen.

Let me share something exciting to kick this off—one of my businesses brought in $19,122.40 in December, while another hit a massive $170,330.01. These numbers didn’t just happen by luck. They’re the result of intentional planning, breaking down big goals into manageable steps, and staying consistent, even when things felt tough. Big goals might feel overwhelming, but trust me, when you map them out and approach them strategically, they become so much easier to tackle.

I’ll also walk you through exactly how to do this for your own beauty business. We’ll break your goals into monthly, weekly, and daily targets and figure out how to navigate the ups and downs of seasonal trends.

What You'll Learn in This Episode:

• Why setting specific and ambitious goals can increase your chances of success by 90%, it might feel scary, but it’s exactly what will push you to step up and make things happen.
• Retail can be a powerful income stream if your team is confident in recommending products. Regular training, personal experience with the products, and addressing money mindset issues are key to boosting sales.
• Tracking your progress isn’t just important—it’s everything. Knowing your numbers inside out gives you the clarity to course-correct and stay on top of your game.

2025 is the year to scale smarter, not harder. You’ve got everything you need to make this your most profitable year yet, so let’s freaking go! If you loved this episode, share it with your team or another beauty biz owner who needs to hear it. Now get out there and crush it! 💥

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/