Tell me honestly - how did you set your prices? Did you learn your numbers like the back of your own hand, calculating all costs and overheads, factoring in all the extra expenses, and then determining a profitable price for your service? Or did you copy the salon down the street that does similar treatments and just charged the same (or a tiny bit less!) than them? If you’re guilty of the latter, raise your hand - and then listen to this week’s episode! It can be difficult and sometimes downright scary to back yourself and charge higher prices, or increase them from what they are currently. But the only person that that’s hurting, is you. Not only will you not be able to invest any back into your business for things like levelling up your skills and results, it also builds resentment towards the work - and that’s not how you become an industry leader. So I’m going to show you how to raise your prices confidently and without the panic and anxiety that comes with it! I’m helping you understand what it means to be profitable in your area of service, and how it can affect the longevity of your business. We’ll also look at common mistakes that people make when setting their pricing, like not factoring in debts or even their own wages, and how you can avoid falling into those traps! Raising your prices isn’t just for you either - it benefits your clients too. We’ll look at the effects elevating your client experience has on bringing in a higher-end, more luxury-level clientele who are in turn more willing to pay those higher prices over and over again. These are the exact strategies I teach all my clients, and we’re covering everything from marketing to mindset in this episode. This is the secret weapon you need so you can not only increase your prices confidently, but in a way that’s going to be a win-win for both you and your client.

Don’t panic! This is how to make more money, AND do it confidently:
❤️‍🔥 Understanding your numbers: maximise your profits by setting ACCURATE pricing!
❤️‍🔥 Avoid burnout! Why increasing your prices is critical for long-term business sustainability
❤️‍🔥 The power of a clear brand and message when attracting high-end clients
❤️‍🔥 Creating a luxury experience that clients get excited to pay more for!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

Starting a business is NOT cheap. There’s money spent on your training, getting the right insurance, stocking up on products, and perfecting the fit-out of your space. We prioritise investing all of our hard-earned savings into getting the business off the ground. It can sometimes be tempting to try and save your hard-earned cash rather than invest it back in your business. But there’s one area where when you invest, you’ll always get a massive return - and it’s you!

Our guest this week, Kimberley Haworth, is no stranger to investing in herself and placing real value in levelling up her own knowledge and skills. Kimberley is a rockstar business coach with 15 years of industry insights and has run multiple 6-figure beauty businesses over her career. As someone who always questioned the status quo as she went through beauty training, she recognised that there was a massive gap in the education system, with no offerings blending both beauty and business together. And so Beauty Business School was born! She now shares everything she learned from her own entrepreneurial journey with other budding beauty business owners. As their cheerleader and unstoppable mentor, she helps them attract their dream clients AND create a successful business that will set them up for life. Oh, and she does all of this whilst still being an incredible and dedicated mum!

We have an electric conversation about our shared passions, and it’s sure to get you buzzing with excitement too. We’re talking about the astronomical return you get from investing in yourself: whether that’s spending money on courses that make you a master of marketing, or taking the time and effort to do the work on your past traumas and self-limiting beliefs. Communication is critical for any business owner, and Kimberley has harnessed this power and made it her own! We’ll discuss how you can flip a negative conversation into a positive starting right in your own salon, and how keeping it simple is the key to creating a connection with your customer. This is an episode you don’t want to miss - Kimberley’s here to change your mindset and elevate your strategy for remarkable results!

Start your ‘you’ investment today - we’re covering it all:
💋 Marketing masterclass: avoiding the most common pitfalls and putting yourself in your customer’s shoes
💋 Lifting the standard of training in the industry, and ditching the one-size-fits-all approach to education
💋 Balancing being a boss woman with being an even more boss parent!
💋 Fears, triggers, and projections: how to break the cycle and stop being stuck in your ways

If you’re inspired to become a badass boss lady like Kimberley, and you want to join her supportive community of business cheerleaders, follow along on her personal and business socials for all her best (and entertaining!) advice.

And once you’re all caught up on the Beauty Industry Leaders podcast, Kimberley’s podcast Beauty & The Business drops every week, giving strategies to run a successful service-based business whilst still being happy AF.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

Industries are driven forward by those willing to take risks, to try something radical and different that sets them apart from the rest of the pack. These leaders understand that opportunities are created by hard work, not just found by luck, and challenges excite them! You can be a follower or a leader, and our guest this week is the epitome of the latter. Isabella Loneragan is an award-winning titan of the beauty industry, with almost two decades of experience across multiple countries and modalities (she’s Australia’s first ever Buccal and Sculptural Lifting therapist!). She’s one of the most sought-after skin and dermal therapists and has worked tirelessly to earn that reputation, working in some of the best dermatology and cosmaceutical clinics in the world and even creating and trademarking her signature Intrinsic Facial technique. Not only has she mastered many beauty skills, but she’s also drawn on previous corporate careers to become a powerhouse of business, starting her own Australian-made and formulated skincare range Ragan Skin. And her impressive resume doesn’t end there: she’s also Channel 7’s resident beauty expert, educating women across the country on how to treat their skin with the care and respect they deserve. Whilst she’s reached almost dizzying heights of success, Isabella has never forgotten where she started and generously shares her knowledge and expertise with other beauty entrepreneurs. And that’s exactly what she’s doing on this week’s episode! She covers everything you need to build a brand that will stand the test of time, from diversifying your beauty and business skills, to the value of strong personal client relationships, and the power of creating your very own products and techniques. Her confidence in her proven abilities also helps shape who she is as a person, and she shares how she grew from an inspired university student to a national TV fixture and influential public figure.

Our resident beauty expert helps us get with the program:
💆‍♀️ Starting small with low overheads equals sustainable growth
💆‍♀️ Filling gaps in the market whilst also solving your own business problems (it’s a win-win!)
💆‍♀️ You don’t always need the latest tech: never underestimate the power of manual treatments
💆‍♀️ Building a personal brand, including trademarking techniques and embracing career opportunities

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

The term entrepreneur is thrown around pretty loosely these days. There’s been an explosion of new beauty businesses over the last few years as more and more people get drawn into the enticing possibility of start-up success. So when any small business owner can put ‘entrepreneur’ in their Instagram bio, what sets a true entrepreneur apart from the rest? There’s a massive difference between a small business owner doing the normal day-in, day-out of seeing clients, and a beauty business entrepreneur who is scaling and growing an empire. We’re breaking it all down on this week’s episode of the podcast, and I’ll be sharing the biggest defining factors that can make an entrepreneur - or break one. Small business owners often get stuck in everyday tasks like replying to client DMs or posting social media photos, and whilst these are important for a business to function, these aren’t the kind of tasks that are going to skyrocket your revenue. From operations, to automation, to delegation, we’ll take a look at the daily routine of beauty entrepreneurs and how they are strategic in how they spend every valuable minute of their day. I’m giving you the tools you need to go from thinking purely about your short-term to-do list, to instead planning for your long-term future goals and dreams. When it comes to levelling up our skills, we can often fall in the trap of thinking that the better our beauty skills are, the better our profits will be. But having flawless beauty techniques will only get you so far! I’ll be showing you just how being a jack of all trades in business means flexing your business muscles, not just the beauty ones, to drive your growth and success forward. I’ll also be sharing some secrets that I’ve been told by masters of the business game so that you can learn from the very best. Why settle for second place, when with the right knowledge you could become a winner and build a beauty legacy!

This is the exact way you can evolve to be a beauty entrepreneur:
🚀 The best pieces of advice my billionaire mentor ever gave m
🚀 How to implement day-to-day automation so you can focus on future expansion
🚀 The strategies you need to learn now for long-term profit gains
🚀 Leveling up your skills to increase your opportunities for growth

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

It’s tough out there as a business owner. Not only are you a business owner, but you’re also a marketing manager, a content producer, a financial advisor, a social media whiz - and that’s all whilst trying to have a personal life at the same time! When you’re this busy, it can be easy to sacrifice time in your routine that would usually be spent on things outside of work. But that’s the worst thing you can do, as it’s a slippery slope from mildly run down into burnout. You need to know how to spot the warning signs early to avoid it - and that’s exactly what I’ll be teaching you on this week’s episode. I’ll be sharing my own personal experience with burnout and how you can ensure it doesn’t happen to you. As a business owner, a heavy workload is almost completely unavoidable, but it’s all about being strategic about where you allocate your time and energy, and knowing when to conserve it. Money can’t buy time, but I’ll share my time-management methods for structuring your business to work as efficiently as possible without you having to give up everything to do so! We’ll also be taking a deeper look at the truly important things in life, and creating a work-life balance that gives plenty of time to enjoy all of it. From the physical factors (like your sleep and nutrition), to the mental (like journaling and meditation), and even the relationship factors (like support systems), I’m helping you build your own self-care routine that ensures you are fulfilled in all areas of your health. We want to be here for a good time and a long time, and this is your chance to set yourself up for long-term success!

Change out self-destructive ways for healthy habits:
🔥 Recognising the warning signs that indicate you’re starting to burn out
🔥 Identifying the burnout triggers and eliminating them where possible
🔥 Creating a sustainable workload - my best time management strategies!
🔥 How to incorporate self-care into your routine to prevent future burnout

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

Let’s be real: you can’t run a successful business without clients. Having a consistent flow of clients through the door means having consistent cash flow and a steady income source for your business. But for every loyal client, there’s an even greater need to be attracting multiple new clients to fill your books every week. So how do you stand out from the saturated crowd and create an offer worthy of clients seeking you out (instead of the other way around)? In this week’s episode of the podcast, I’m sharing my 7 best marketing strategies to do exactly that. To become a real player in the game, you need to have an unshakeable belief in yourself that you can and will succeed. We’ll be taking a look at the vital importance of mindset, and the powerful difference between a negative limiting mentality and a confident abundant state of mind. I’m also going to dive into the (sometimes complicated!) relationship between yourself and your client, and how you can work with the laws of attraction to entice customers into your business and form genuine connections that increase your retention rate. There’s no marketing without strategy either - it’s not enough to be simply good at just beauty any more! I’m teaching you the value of building your business through clear branding, financial, and marketing foundations. And I’m not stopping there! I’ll be giving you 7 marketing pathways and funnels that you can use to source new clients that you can implement into your beauty business today. Say no to a scarcity mindset, and say hello to an abundant outlook!

Become a client-attracting magnet:
🧲 Changing your mindset - believing you CAN and WILL get clients
🧲 Ensuring you upskill your knowledge in both beauty and business
🧲 Understanding the client/owner relationship, and how to develop it to your advantage
🧲 My 7 marketing strategies to attract new clients that you could start today!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

A rodeo, a graduation after-party, a go-kart track, a beauty salon, and a bowling alley: what do they all have in common? Hint: they’re all just some of the businesses that I’ve started and scaled to success! Whilst we’ve had some game-changing beauty industry leaders share their own journeys on the podcast so far, it’s common to my attention that you and I haven’t been fully introduced. So on this week’s episode of the podcast, I’m taking you behind the scenes of the Beauty Industry Leaders brand and sharing my personal stories alongside everything I’ve learned in business. After spending decades learning how to find new ideas and grow businesses from the ground up, I’ve seen all the highs and lows of entrepreneurship. I’ve made devastating mistakes, but I’ve learned from them and strived to become better, and now I’m celebrating massive wins on a daily basis! I’ll be taking you along the journey, from starting in a small country town, to expanding our entertainment businesses in the city, and now coaching women across the nation. We’ll also break down some of the biggest business decisions I’ve had to make, and how you can apply them to your own journey to improve your own outcome. It’s taken a long time for me to get to where I am (seriously, I started my first job at 10!) and I always wished there was someone around who I could go to for advice, and ask those questions I couldn’t answer myself - my goal is to be that person for you!

Get to know me better:
✨ My biggest mistakes and successes in business - and how you can learn from them
✨ Making your own opportunities and building resilience
✨ Taking any chance to learn and grow, and how to do it with a supportive community
✨ Ensuring you have a work-life balance and doing things that bring you joy!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

It’s easy to point the finger when playing the blame game of business: ‘it’s not me, it’s them’! It’s far simpler to place the onus of poor performance on external factors, rather than taking responsibility ourselves. But whilst getting caught up in myths might make us feel better in the short term, the reality is that the statistics don’t lie - so it’s time to stop running from those cold hard truths! On this week’s episode of the podcast, I’m exposing some of the most common myths that beauty business owners are hiding behind. We’ll be uncovering the truth and helping you see the reality of topics such as market saturation, social media strategies, and customer acquisition. From forums to Facebook groups, the perpetuation of these myths can be used as a shield to stop us from having to face the facts and recognise that we have the power to change the outcomes. By taking consistent and constructive action towards your goals you can begin to build a beauty empire even when times are hard! But when times are tough and businesses are struggling it can be easy to slip into a negative headspace and start doubting your abilities as an entrepreneur. These self-limiting beliefs can sneak up on you - and they’re rarely based in truth either. I’m sharing my 6-step framework to help you shed the victim mindset and shift to a proactive and positive outlook! This is your reality check to take back control from made-up rules and play by your own instead.

We’re sorting fact from fiction:
🕵️‍♀️ Exposing the most common myths that beauty business owners tell themselves!
🕵️‍♀️ The importance of constantly learning and adapting as the industry changes
🕵️‍♀️ Creating growth strategies and performing them consistently
🕵️‍♀️ My 6-step framework to shatter self-limiting beliefs

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.