I am so excited for you to meet today’s guest because her story is just… wow. I’ve got Rachel Diaz on the podcast, and she’s the genius behind Love Beauty Skin Clinic – a business she built from scratch and grew into a thriving, award-winning clinic with 19 team members. Yeah, you read that right. Nineteen.

Rachel’s journey is one of those stories that just lights you up. She went from feeling totally overwhelmed trying to do everything herself, to creating a system that allowed her to expand and thrive. And the best part? She’s so down-to-earth and honest about everything it took to get there.

In this episode, Rachel and I chat about:

✨ What it really felt like when she was trying to do it all alone.
✨ The ‘aha’ moment when she knew she couldn’t keep going the way she was.
✨ How she went from being a solo practitioner to leading a team of 19 rockstars.
✨ The behind-the-scenes systems and processes she had to create to make it all work.
✨ How winning awards helped boost her credibility – and how you can use recognition to fuel your own growth.
✨ What she wishes she knew when she was just starting out (and the advice she’d give YOU).

Rachel is so real about her journey. The struggles, the wins, the moments of doubt… all of it. If you’ve ever felt like you’re just spinning your wheels trying to do it all yourself, this conversation is going to be so refreshing and honestly, pretty motivating.

Grab your coffee, take a deep breath, and let’s dive in. I know you’re gonna love this one. 💛

— Sammy

🎧 Listen to the full episode.

Connect with Rachel Diaz:

https://lovebeautyskinclinic.com
https://www.instagram.com/racheldiazlovebeauty/
https://www.instagram.com/lovebeautyskinclinic/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Okay, guys… this episode is about to change EVERYTHING. If you’re sick of constantly chasing new clients, stressing about no-shows, and wondering how the hell you’re gonna hit your revenue goals next month — THIS is the episode for you.

I’m sitting down with Tara Shaw (aka The Membership Expert) who has cracked the code on client retention. Tara’s got over two decades of experience in the beauty industry — clinic owner, international educator, mentor — she’s done it all. She’s the brains behind The Aesthetic CEO Academy and the Client Retention Blueprint, where she helps clinic owners create predictable, consistent revenue (without burning themselves out).

We’re talking about:
- Why focusing on new clients is costing you money (and why retention is the real goldmine)
- How to create memberships and treatment plans that keep clients coming back
- Why selling isn’t sleazy — it’s literally just serving with a solution

If you’ve ever thought, “My team just isn’t good at selling” or “Clients don’t want to commit to long-term plans” — Tara’s about to prove you wrong. Grab a coffee (or a wine), hit play, and get ready to take some notes.

Listen to the full episode now — you’re gonna want to hear this one!

If you loved this episode, screenshot it, share it to your stories, and tag us! Let me know your biggest takeaway — I’m dying to hear what hit home for you!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’re a woman in business drowning in admin, client work, and social media — wondering why you feel stuck — this episode is for YOU. I’m joined by the incredible Chrissy from Grow Advantage, a hiring expert and strategist who’s helped business owners build high-performing teams that create freedom, not stress. Learning how to hire properly literally changed my life, and Chrissy was the reason I figured it out. If you’ve ever said, “It’s just easier to do it myself,” this episode is going to blow your mind.

Chrissy knows firsthand what it’s like to juggle business, motherhood, and life. In this episode, we dive deep into why doing it all yourself is holding you back from growing. We cover how to know when it’s time to hire a VA, why investing in support will actually make you more money, and the key mistakes business owners make when hiring. Chrissy breaks down why onboarding is like the honeymoon phase — and how showing up for your new hire from day one makes all the difference.

Key Takeaways:
✅ Hiring isn’t an expense — it’s an investment. Paying a VA $24 to handle social media so you can make $200 in that same hour? It’s a no-brainer.
✅ The first hire you should make is a VA. Start with admin or social media to give yourself time to focus on growing your business.
✅ Your new hire’s first day is critical. Treat it like the honeymoon phase — when they’re excited and engaged, that’s when you need to show up for them the most.

Chrissy is offering her Ultimate Offshore VA System LIVE with a Q&A for just $347 — but only for a limited time! If you’re ready to stop drowning in admin and start focusing on what you love, this is your chance.

Connect with Chrissy:

https://www.hiringadvantage.com.au/the-ultimate-offshore-va-system-sales-page

https://www.linkedin.com/in/chrissygrowadvantage/

https://www.instagram.com/grow_with_chrissy/

If you loved this episode, screenshot it, share it to your stories, and tag us — we’d love to hear your biggest takeaway!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Alright, let’s get into it. If you’re in the coaching, consulting, education, or training space—or you’re thinking about stepping into it—this episode is gonna save you a whole lot of time, stress, and trial-and-error.

I’m breaking down exactly how I built my coaching and consulting business, what I’ve tried, what’s worked, what’s flopped, and most importantly—how I’ve set up my backend systems to actually run things smoothly without burning myself out.

When I first started, I was just winging it. I sold an online course on Kajabi that covered the basics of setting up a beauty business and getting clients. Then I realized I actually loved working with people and wanted to do more hands-on coaching. That led me to running masterminds, one-on-one coaching, events, 12-week courses, and all kinds of different structures—until I found what actually worked best for me.

And let me tell you… I learned real quick that you can have the best offer in the world, but if you don’t have the right backend setup, you’re making it 10x harder for yourself to bring in consistent leads, convert clients, and create a business that actually supports your life.

So today, I’m walking you through:
🚀 The exact flow of the Beauty Industry Leaders sales funnel
💡 How to get more eyeballs on your business (because posting on IG isn’t enough)
📧 Why your email list is more valuable than social media (and how to start building it)
🔄 The full client journey—from lead magnet to conversion to retention
📊 The biggest launch mistakes I see (and how to actually plan ahead so your offer sells)
💰 How to structure your business model so you’re not stuck in a constant hustle cycle

This is not just about throwing up a sales page and hoping for the best. It’s about setting up a system that works for you on autopilot so you can focus on what you actually love doing—coaching, educating, and helping people in this industry grow.

And honestly? No one ever laid it out for me like this. I had to invest over $130K into courses and coaches just to piece it all together. So consider this your fast-track lesson to getting your coaching, training, or consulting business running smoothly and profitably.

✨ Give this episode a listen and let me know—what’s one part of your business that needs a better system right now? DM me @SammyKennedyCoach, I’d love to hear your thoughts!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Alright, this episode is a little different—completely unscripted, unfiltered, and straight from my screenshot folder. I’m diving into some major wins from my clients, breaking down exactly what’s working for them, and showing you how you can apply the same strategies to start seeing real results in your own beauty business.

But first, a little life update…
I bought a new car—without getting a loan (and why that was so important to me).
The bowling business is thriving, but we’re realizing the power of hiring smart and fixing team gaps.
We hit $430K in revenue in just 11 weeks, even in what’s normally our slowest month!
And yes, I’ve somehow become a cocktail recipe creator on the side (stay tuned for the Sweet Caroline special 🍸).

What You’ll Get in This Episode:

-The mindset shifts that changed EVERYTHING—going from "just showing up" to actually building a business.
- How my clients track their numbers so they’re never left wondering where the money’s going.
- The marketing mistake 99% of beauty business owners make (hint: posting more isn’t the answer).
- How to handle DMs & inquiries so you're not just getting ghosted.
- The exact follow-up process that took one client from 40 Google reviews to 140!
- The 5S storytelling formula that makes your content 10x more powerful (without spamming before & afters).

Biggest Takeaways:

• If you're not tracking your numbers, you're running a hobby, not a business.
• Your fortune is in the follow-up—nurturing your clients = long-term success.
• Posting more isn't the key to success. Your messaging needs to actually convert.
• Charge what you're worth and stop second-guessing your pricing.
• Marketing doesn’t have to feel draining—it should be fun, aligned, and work for YOU.

Stuck in your beauty business? This episode is your wake-up call. It’s time to stop treating it like a side hustle and start playing BIG.

🎧 Hit play, take notes, and get ready to level up.

If you found value in this episode, PLEASE take 30 seconds to leave a 5-star review on Apple Podcasts! It genuinely means the world to me and helps more beauty biz owners get the support they need. 💕

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Today’s guest is an absolute powerhouse—someone who isn’t just transforming faces, but also elevating industry standards and empowering the next generation of cosmetic nurses.

Joining us is Shanai Cramer, a registered nurse and independent business owner who has built a thriving cosmetic clinic and coaching program.

She’s here to spill the tea on:
✅ The biggest misconceptions about entering aesthetics
✅ Why thorough consultations are a game-changer for long-term success
✅ How to build trust-driven clinics that keep clients coming back
✅ Why investing in the right training matters more than adding more services
✅ How to navigate client expectations and rebooking challenges

This episode is packed with real talk and actionable strategies that will help beauty business owners elevate their client experience, retention, and overall professionalism.

If there’s one thing to take away from this episode, it’s this: Success in aesthetics isn’t just about offering services—it’s about becoming a trusted authority. Clients don’t just buy treatments; they invest in people they trust.

By focusing on education, emotional connection, and high industry standards, you’re not just running a business—you’re creating a legacy of excellence in the beauty industry.

Want to learn from Shanai? Connect with her on Instagram:
@youraestheticau (Clinic)
@youraesthetic_academy (Education)

Loved this episode? Tag us on Instagram & share your biggest takeaway! Let’s keep raising the bar together. ✨

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Alright, let’s be real for a sec—AI is everywhere. It’s in our phones, our emails, and yes, even in the beauty industry. But here’s the big question: is it actually useful for your business, or is it just another overhyped trend?

If you’ve been side-eyeing AI wondering if it’s worth your time—or maybe you’ve tried it but felt like it was more work than help—this episode is for you. I’m peeling back the curtain on how AI can save you hours, boost your bookings, and take your marketing to the next level (without making your content sound like a robot wrote it).

What You’ll Learn Today:

🚫 The BIGGEST AI mistakes beauty biz owners make (and how to avoid them!)
💡 How to use AI to work smarter, not harder in your marketing & client management
⏳ The exact tasks AI should handle so you can focus on growing your business

If this episode got you thinking, hmm, maybe I should actually start using this AI thing properly, you need to be inside my Beauty Industry Leaders Community.

This is where I share AI prompts, automation strategies, and tools that actually work—so you can stop wasting time and start making more money faster.

I’d love to hear your biggest aha moment from this episode! Shoot me a message on Instagram @SammyKennedyCoach and let’s chat.

And hey—if you know another beauty biz owner who’s still out here doing everything manually, do them a favor and send them this episode. They’ll thank you later.

Until next time, keep building that dream business!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Hey beauty biz queens! Welcome back to another episode of the Beauty Industry Leaders Podcast—and trust me, today’s topic is a MUST-LISTEN if you want to stop working harder and finally start making real money.

So, do you ever find yourself thinking, "If I could just get more clients, all my money problems would go away?" Hate to break it to you, but that’s one of the biggest traps in the beauty industry.

If more bookings were the answer, you’d already feel financially secure—but you don’t. And that’s because more clients = more expenses, more exhaustion, and more time away from the things you love.

So, what’s really causing your money struggles? And more importantly—how do you fix it?

The 5 Things Holding You Back From True Profitability

1. Your Prices Are Too Low - If you’re undercharging, getting fully booked just means more work for the same struggle. You can’t grow if you’re stuck in a cycle of low prices, high burnout, and zero profits.

Ask yourself: If you doubled your prices, would you still be fully booked? If the answer is yes, it’s time for a pricing overhaul.

2. Your Expenses Are Eating Your Profits - Rent, wages, product costs, software subscriptions—it all adds up FAST. And if your pricing doesn’t align with your true business costs, you’ll never see the profit you deserve.

3. You’re Not Maximizing Client Value - The key to sustainable income isn’t more new clients—it’s keeping your current ones coming back and spending more.

4. You’re Just Trading Time for Money - If your income only comes from services, you’re capped by how many hours you can work. Adding high-ticket services, retail, memberships, or digital products can help you make more without working more.

5. Your Money Mindset is Holding You Back - This is the BIGGEST thing stopping beauty business owners from making real money. If you’re constantly discounting, undercharging, or afraid to raise your prices—you’re self-sabotaging.

Instead of thinking, “I can’t charge that much”, start asking, “How can I position myself as a premium brand and attract higher-value clients?”

Do you want to get crystal clear on your real costs and how much you need to charge to be profitable? I’ve got you covered! Grab my FREE Business Breakeven Cost Calculator and start running your beauty biz like a true CEO.

Get it here: https://www.beautyindustryleaders.com.au/breakeven-costs-calculator

I want you to take a second and think—are you actually making what you should be in your business? Or are you just getting by, hoping that adding more clients will fix the problem?

If this episode hits home, I want to hear from you! Screenshot this episode, share it to your stories, and tag me @sammykennedy—let me know your biggest takeaway!

But more importantly, take actio

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/