Social media content has evolved significantly from mere entertainment because users want authentic lifestyle content. Posting a few times a year on various social media platforms isn’t cutting it anymore, yet brands feel overwhelmed when creating a consistent content schedule. How can you generate compelling content that authentically reflects your brand and resonates with consumers?

In this week’s Matters of Creative episode, Jenny Ridenour chats with Kelsey Chance, the Founder of Good Chance Creative, about crafting engaging and authentic social media content. Kelsey delves into creating a resonant online brand image, how to showcase your products and services effectively, and AI’s dangers in content creation.

Master content creator Kelsey Chance believes that all creative content should incorporate a human touch. This often involves collaborating with professional photographers for on-location photo shoots and combining photography with social media strategies for authentic storytelling and product representation. You can also showcase behind-the-scenes photo shoot content for a genuine, lifestyle-centered social media strategy. Staying on top of the social media landscape by maintaining an active presence and leveraging social trends allows you to build lasting trust with your audience.

To get more inspiration for your next social media campaign, don’t miss this episode!

Kelsey Chance is the Founder of Good Chance Creative, and her journey began with her dog’s Instagram account going viral, sparking her passion for social media and photography. What started as a side hustle evolved into managing social media for Kroger and now has led to Good Chance Creative.

Good Chance Creative specializes in creating scroll-stopping, human-centric brand content for clients like Domaine Serene, Rustic Bakery, and Sinegal Estate. From photoshoots to influencer campaigns, Kelsey and her talented team excel at crafting compelling narratives that resonate in today’s digital landscape.

https://www.linkedin.com/in/kelsey-chance/

https://www.instagram.com/kelseychance/

https://www.goodchancecreative.com/

https://www.instagram.com/goodchancecreative