In this episode of The A100 Podcast, host Keaveny Hewitt continues the January media series with Alysia Wiebe, news producer at ABC30 in Fresno, California. With over a decade of experience in local journalism, Alysia offers an insider’s perspective on what drives local news coverage and how producers adapt to the rapidly changing media landscape.

Key Highlights:

• From Viewer to Newsroom Leader: Alysia shares her journey from growing up watching ABC30 to landing her first internship there and building a career as a trusted news producer.

• The Power of Local Journalism: Explore how local news connects with communities by spotlighting local businesses, events, and issues, building trust and fostering engagement.

• Adapting to Audience Behaviors: Alysia discusses how ABC30 has evolved to meet the demands of digital and social media platforms, from app push notifications to TikTok videos.

• Live at Three: Discover the inspiration behind ABC30’s unique afternoon newscast, its focus on community-oriented content, and how the team keeps it fresh and relevant.

• Pitching Tips for PR Pros: Alysia shares what makes a great pitch stand out, the importance of relationships, and why tailoring your outreach is key to successful collaboration.

• Future of Local News: Gain insights into how technology and resourceful storytelling are shaping the future of local journalism.

  
  

Join us as Alysia Wiebe provides practical advice and candid reflections on the evolving world of local news and the essential role of community-focused journalism.

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Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!