In this episode of The Association 100 Podcast, host Colleen Gallagher concludes the January media series with an engaging panel discussion featuring O&U’s Meghan Henning, Co-Founder and Senior PR Strategist, and Keaveny Hewitt, Senior Account Executive. Together, they reflect on key takeaways from the series and share insights from their experiences into building meaningful media relationships, adapting to the evolving landscape, and celebrating PR wins.

Key Highlights:

• Evolving Media Outreach: Meghan shares how media relations have returned to prioritizing relationships, emphasizing the value of personalized connections over mass pitches.

• Personalized Pitching Strategies: Keaveny discusses her success with leveraging shared interests to establish rapport with journalists, transforming transactions into genuine collaborations.

• Navigating Challenges: Learn how persistence, adaptability, and a deep understanding of news cycles can help overcome the frustration of unanswered pitches.

• Celebrating PR Wins: From local broadcast placements to building trust with reporters, the team highlights the importance of recognizing and learning from successes.

• Becoming the Go-To Source: Colleen and her team discuss strategies for using earned media to position associations as thought leaders, emphasizing the role of authentic opinions and proactive storytelling.

  
  

Join us for this insightful wrap-up as we reflect on the lessons learned and strategies shared throughout the January media series, setting the stage for even more impactful PR efforts in 2025.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Coming Soon: Don’t miss our February advocacy series, where we’ll share actionable tips for associations navigating advocacy under a new administration!

In this episode of The A100 Podcast, host Keaveny Hewitt continues the January media series with Alysia Wiebe, news producer at ABC30 in Fresno, California. With over a decade of experience in local journalism, Alysia offers an insider’s perspective on what drives local news coverage and how producers adapt to the rapidly changing media landscape.

Key Highlights:

• From Viewer to Newsroom Leader: Alysia shares her journey from growing up watching ABC30 to landing her first internship there and building a career as a trusted news producer.

• The Power of Local Journalism: Explore how local news connects with communities by spotlighting local businesses, events, and issues, building trust and fostering engagement.

• Adapting to Audience Behaviors: Alysia discusses how ABC30 has evolved to meet the demands of digital and social media platforms, from app push notifications to TikTok videos.

• Live at Three: Discover the inspiration behind ABC30’s unique afternoon newscast, its focus on community-oriented content, and how the team keeps it fresh and relevant.

• Pitching Tips for PR Pros: Alysia shares what makes a great pitch stand out, the importance of relationships, and why tailoring your outreach is key to successful collaboration.

• Future of Local News: Gain insights into how technology and resourceful storytelling are shaping the future of local journalism.

  
  

Join us as Alysia Wiebe provides practical advice and candid reflections on the evolving world of local news and the essential role of community-focused journalism.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

  
  

Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

In this episode of The A100 Podcast, host Colleen Gallagher continues the January media series with Jay Campbell, co-founder of The Company Dime and a veteran journalist with over 30 years of experience in travel trade publishing. From his early days at Boston University to launching The Company Dime, Jay shares his journey, insights into modern journalism, and the unique challenges and opportunities within the business travel sector.

Key Highlights:

• A Career in Trade Journalism: Jay discusses his path into journalism, the evolution of travel trade publishing, and how the internet reshaped the industry.

• The Company Dime’s Mission: Learn why Jay and co-founder David Jonas launched The Company Dime, the decision to adopt a subscription model, and how they’ve maintained editorial independence to build trust with readers.

• Storytelling & Audience Investment: Jay shares his approach to delivering high-value content, focusing on brevity, clarity, and making every word count for their niche audience.

• PR Insights from a Journalist’s Perspective: Discover why exclusivity matters in pitches, the importance of tailored outreach, and how PR professionals can better collaborate with journalists.

• Making an Impact During the Pandemic: Jay reflects on The Company Dime’s initiatives to support laid-off industry professionals during COVID-19, offering free subscriptions and career-focused content to help the travel community navigate unprecedented challenges.

Join us as Jay Campbell shares practical insights and candid reflections on trade journalism, storytelling, and the dynamic relationship between PR and the media.

Stay Connected:

• Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

• Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.

Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!