• Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

  • 2024/08/07
  • 再生時間： 54 分
  • ポッドキャスト

Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

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  • サマリー

  • In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.


    We cover a lot of ground including:


    • The growing, but fragmented streaming inventory ecosystem.
    • The evolution of agency planning and buying practices.
    • Balancing CTV direct sold and programmatic partnerships.
    • How streaming publishers should be thinking about SSP and DSP relationships.
    • The future of CTV audience measurement.
    • How streaming publishers can lean into buy side SPO practices.
    • And much more…

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.


We cover a lot of ground including:


  • The growing, but fragmented streaming inventory ecosystem.
  • The evolution of agency planning and buying practices.
  • Balancing CTV direct sold and programmatic partnerships.
  • How streaming publishers should be thinking about SSP and DSP relationships.
  • The future of CTV audience measurement.
  • How streaming publishers can lean into buy side SPO practices.
  • And much more…

Hosted on Acast. See acast.com/privacy for more information.
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